Live Audience in United States
Live has an estimated audience of 4,362,659 people in United States. 46.7% are female, 53.3% are male, average age 42.1. Top brand affinities: Rainbow Loom, Kurt Cobain, Greta Van Fleet, Chris Cornell, Goo Goo Dolls.
Top brand affinities include Rainbow Loom, Kurt Cobain, Greta Van Fleet, with strongest over-indexing on Rainbow Loom (188.21× the country average). Demographically, the Live audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Live fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 42.1 |
| Estimated audience size | 4,362,659 |
Audience persona
The typical Live fan in United States is balanced, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Rainbow Loom.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rainbow Loom | 188.21× | Kids & Family |
| Kurt Cobain | 21.59× | Music & Radio |
| Greta Van Fleet | 51.86× | Music & Radio |
| Chris Cornell | 27.97× | Music & Radio |
| Goo Goo Dolls | 33.84× | Music & Radio |
| Ozzy Osbourne | 14.58× | Music & Radio |
| Tartine | 59.57× | Food & Beverages |
| Deftones | 21.01× | Music & Radio |
| Beastie Boys | 33.97× | Music & Radio |
| Sublime (band) | 18.81× | Music & Radio |
| Beetlejuice | 4.76× | Movies & TV |
| R.E.M. | 27.3× | Music & Radio |
| ArtStation | 35.44× | Arts & Culture |
| Kia Sportage | 19.84× | Cars & Mobility |
| Stone Temple Pilots | 22.24× | Music & Radio |
| Def Leppard | 20.02× | Music & Radio |
| Capital One | 3.64× | Business & Career |
| Creed (band) | 13.99× | Music & Radio |
| Google Maps | 3.4× | Internet & Social Media |
| Chester Bennington | 15.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.41 |
| Patriotism | CONSERVATISM | 1.36 |
| Risk Appetite | THRILL | 1.35 |
| Extroversion | THRILL | 1.28 |
| Community Orientation | OPEN | 1.26 |
| Tradition | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.3% |
| India | 14.8% |
| United States | 14.6% |
See Live audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.