Rascasse Audience Intelligence

Bono Audience in United States

A data profile of the people who buy, follow and care about Bono in United States — modelled from more than twelve digital signal sources. Bono has an estimated audience of 1,490,852 people in United States.

#105among Rock in United States#3589among Person in United States#2140in Music & Radio

The average Bono fan in United States is 44.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Michael Fassbender, James Blunt, Placebo (band), with strongest over-indexing on Michael Fassbender (60.77× the country average).

Demographically, the Bono audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bono fan in United States is more female, around 44.2 years old, with strong Individualism tendencies and a notable affinity for Michael Fassbender.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bono profile in United States.

Audience size
1.5M
in United States
Gender
57.5%♀
42.5% male
Age
44.2
average years
Country rank
#17843
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bono fans

57.5% are female, 42.5% are male, average age 44.2.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Bono audience in United States
MetricValue
Female57.5%
Male42.5%
Average age44.2
Estimated audience size1,490,852
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Bono audience in United States
Age bracketShare%
16-1916%
20-2910%
30-3913%
40-4927%
50+34%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Bono audience comes from United States.

Worldwide audience distribution share by country for Bono
CountryShare
Venezuela45.6%
Argentina14.4%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bono audience in United States is strongest.

Fig. 05

Top regions by affinity

Bono fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K3.21×
02Arkansas~30K2.17×
03Colorado~30K1.26×
04Massachusetts~40K1.24×
05Wisconsin~30K1.19×
06New York~100K1.09×
07Connecticut~20K1.09×
08Rhode Island~5K1.09×
09Vermont~3K1.09×
10Maryland~30K1.08×
11Maine~6K1.08×
12New Hampshire~7K1.07×
13Utah~20K1.06×
14Washington, District of Columbia~5K1.05×
15Oregon~20K1.04×
16Pennsylvania~50K1.02×
17Illinois~50K1.02×
18New Jersey~40K1.00×
19Washington~30K1.00×
20Idaho~8K1.00×
21Virginia~40K0.98×
22California~200K0.97×
23Missouri~20K0.96×
24Minnesota~20K0.94×
25Montana~4K0.94×
26Nevada~10K0.92×
27Ohio~40K0.91×
28New Mexico~7K0.90×
29Arizona~30K0.89×
30Nebraska~7K0.89×
31North Carolina~40K0.88×
32Tennessee~30K0.88×
33Iowa~10K0.88×
34Delaware~4K0.88×
35Georgia~40K0.87×
36Oklahoma~20K0.87×
37Texas~100K0.86×
38Michigan~40K0.86×
39Indiana~20K0.85×
40Kansas~10K0.85×
41Alaska~3K0.85×
42South Carolina~20K0.84×
43North Dakota~3K0.84×
44West Virginia~6K0.83×
45South Dakota~3K0.82×
46Kentucky~20K0.81×
47Hawaii~5K0.78×
48Alabama~20K0.76×
49Louisiana~10K0.72×
50Mississippi~9K0.69×
Fig. 06

Affinity by region

Affinity by region — Bono, United States
0.69×1.00×3.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bono audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bono audience
#·InterestCategoryAffinity×
01Placebo (band)Music & Radio114.60×
02James BluntMusic & Radio111.69×
03Michael FassbenderMovies & TV60.77×
04Isabel Van GelderMusic & Radio37.49×
05R.E.M.Music & Radio35.22×
06Bryan AdamsMusic & Radio28.98×
07Maggie GyllenhaalMovies & TV25.91×
08Chris MartinMusic & Radio20.85×
09Kelly OsbourneMusic & Radio20.00×
10Julianne MooreMovies & TV20.00×
11Gwendoline ChristieMovies & TV20.00×
12Mariano'sFood & Beverages20.00×
13Chiwetel EjioforMovies & TV20.00×
14Allison JanneyMovies & TV20.00×
15Rose McGowanMovies & TV20.00×
16Brigitte BardotMovies & TV20.00×
17Amy AdamsMovies & TV14.65×
18Neil DiamondMusic & Radio12.38×
19AccuWeatherHome & Garden7.56×
20Bruce WillisMovies & TV6.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bono audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bono audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.02×
PatriotismCONSERVATISM1.89×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bono audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Healthy LifestyleBALANCE0.79×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bono have in United States?

Bono has an estimated audience of 1,490,852 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Bono fans?

57.5% of Bono fans are female, 42.5% are male, with an average age of 44.2 years.

03

Which brands do Bono fans like most?

Bono fans show strongest brand affinity for Michael Fassbender (60.77×), James Blunt (111.69×), and Placebo (band) (114.6×) over the country average.

04

Where do Bono fans live in United States?

Bono fans in United States are most concentrated in Florida (reach ~300K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bono fans also like?

Beyond Bono itself, the audience over-indexes on James Blunt (111.69×), Placebo (band) (114.6×), Kelly Osbourne (20×), and Maggie Gyllenhaal (25.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Bono audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bono. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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