Bono Audience in United States

Bono has an estimated audience of 1,580,907 people in United States. 57.5% are female, 42.5% are male, average age 44.2. Top regions: Florida, California, Texas. Top brand affinities: AccuWeather, Michael Fassbender, Chris Martin, James Blunt, Placebo (band).

The average Bono fan in United States is 44.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include AccuWeather, Michael Fassbender, Chris Martin, with strongest over-indexing on AccuWeather (20.05× the country average). Demographically, the Bono audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Bono fans

Demographic split for Bono audience in United States
MetricValue
Female57.5%
Male42.5%
Average age44.2
Estimated audience size1,580,907

Audience persona

The typical Bono fan in United States is more female, around 44.2 years old, with strong Tradition tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Bono in United States
RegionReachAffinity
Florida332,9833.11×
California183,0881.05×
Texas126,2470.93×
New York103,6121.17×
Illinois56,9031.08×
Pennsylvania55,6821.05×
Georgia45,2370.93×
Ohio44,6440.92×
North Carolina44,4350.93×
New Jersey43,1261.07×
Massachusetts41,7311.34×
Virginia39,9021.04×
Michigan37,8580.92×
Washington34,6681.09×
Colorado31,5861.27×
Arizona29,4940.91×
Tennessee29,3140.92×
Wisconsin25,6181.08×
Missouri25,1240.99×
Maryland25,0560.92×
Indiana24,9970.87×
Minnesota22,0280.97×
South Carolina20,8040.87×
Oregon19,7521.09×
Connecticut18,3711.16×
Arkansas17,5911.35×
Alabama16,9580.77×
Utah15,6181.1×
Kentucky15,4710.78×
Nevada15,2421×
Oklahoma14,9300.85×
Louisiana14,6060.72×
Iowa11,2740.87×
Kansas10,3840.83×
Mississippi8,3580.64×
Idaho7,8520.99×
Nebraska6,9430.88×
New Mexico6,9340.87×
New Hampshire6,7351.08×
Maine6,1381.08×
Rhode Island5,6441.12×
West Virginia5,6160.76×
Hawaii5,2850.78×
Washington, District of Columbia5,2111.1×
Montana3,9260.9×
Delaware3,5310.81×
Vermont3,0331.09×
South Dakota2,6650.73×
North Dakota2,4620.76×
Alaska2,3710.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bono audience
BrandAffinityCategory
AccuWeather20.05×Home & Garden
Michael Fassbender59.18×Movies & TV
Chris Martin54.31×Music & Radio
James Blunt109.46×Music & Radio
Placebo (band)100.34×Music & Radio
Bruce Willis14.58×Movies & TV
Kelly Osbourne20×Music & Radio
Daisy Ridley41.51×Movies & TV
Maggie Gyllenhaal33.39×Movies & TV
Nicole Scherzinger25.61×Music & Radio
Julianne Moore20×Movies & TV
Emma Stone13.15×Movies & TV
R.E.M.32.54×Music & Radio
MSN4.5×News
Daniel Day-Lewis18.42×Movies & TV
Bryan Adams26.29×Music & Radio
Gwendoline Christie20×Movies & TV
Isabel Van Gelder37.49×Music & Radio
Hugh Grant20×Movies & TV
Susan Sarandon14.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bono audience
TraitClusterScore
TraditionCONSERVATISM1.48
IndividualismJOY1.43
Community OrientationOPEN1.37
PatriotismCONSERVATISM1.36
Career OrientationPOWER1.35
Quality AwarenessPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Bono
CountryShare
Venezuela45.8%
Argentina13.3%
United States7.5%

See Bono audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Bono have in United States?

Bono has an estimated audience of 1,580,907 people in United States, concentrated in Florida and California.

What is the gender split and age of Bono fans?

57.5% of Bono fans are female, 42.5% are male, with an average age of 44.2 years.

Which brands do Bono fans like most?

Bono fans show strongest brand affinity for AccuWeather (20.05×), Michael Fassbender (59.18×), and Chris Martin (54.31×) over the country average.

Where do Bono fans live in United States?

Bono fans in United States are most concentrated in Florida (reach 332,983), California (reach 183,088), and Texas (reach 126,247). These three regions account for the largest share of the active audience.

What other brands do Bono fans also like?

Beyond Bono itself, the audience over-indexes on Michael Fassbender (59.18×), Chris Martin (54.31×), James Blunt (109.46×), and Placebo (band) (100.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bono. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.