Rascasse Audience Intelligence

Kelly Osbourne Audience in United States

A data profile of the people who buy, follow and care about Kelly Osbourne in United States — modelled from more than twelve digital signal sources. Kelly Osbourne has an estimated audience of 10,834,802 people in United States.

#10among Pop in United States#163among Person in United States#237in Music & Radio

The average Kelly Osbourne fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rachel Weisz, Uma Thurman, Michael Fassbender, with strongest over-indexing on Rachel Weisz (313.64× the country average).

Demographically, the Kelly Osbourne audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kelly Osbourne fan in United States is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Rachel Weisz.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kelly Osbourne profile in United States.

Audience size
10.8M
in United States
Gender
76.3%♀
23.7% male
Age
36.6
average years
Country rank
#3311
Person in United States
Fig. 01

Search interest · 12-month trend

+244%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kelly Osbourne fans

76.3% are female, 23.7% are male, average age 36.6.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for Kelly Osbourne audience in United States
MetricValue
Female76.3%
Male23.7%
Average age36.6
Estimated audience size10,834,802
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Kelly Osbourne audience in United States
Age bracketShare%
16-1928%
20-2916%
30-3920%
40-4923%
50+13%
Fig. 04

Worldwide distribution

45.4%

of the worldwide Kelly Osbourne audience comes from United States.

Worldwide audience distribution share by country for Kelly Osbourne
CountryShare
United States45.4%
United Kingdom15.6%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kelly Osbourne audience in United States is strongest.

Fig. 05

Top regions by affinity

Kelly Osbourne fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~100K1.41×
02New Hampshire~50K1.24×
03West Virginia~50K1.18×
04Maine~40K1.17×
05Ohio~300K1.15×
06Kentucky~100K1.13×
07Pennsylvania~400K1.12×
08Minnesota~200K1.12×
09Michigan~300K1.10×
10Indiana~200K1.10×
11Tennessee~200K1.09×
12Oregon~100K1.09×
13Connecticut~100K1.09×
14Oklahoma~100K1.08×
15Rhode Island~30K1.08×
16North Dakota~20K1.08×
17Arizona~200K1.06×
18Missouri~200K1.06×
19Wisconsin~200K1.06×
20Illinois~300K1.05×
21Montana~30K1.04×
22Nebraska~50K1.03×
23New Mexico~50K1.03×
24Colorado~200K1.02×
25Idaho~50K1.02×
26Washington~200K1.00×
27Massachusetts~200K1.00×
28Kansas~80K1.00×
29Vermont~20K1.00×
30South Dakota~20K0.97×
31South Carolina~100K0.95×
32Nevada~90K0.95×
33North Carolina~300K0.94×
34Alabama~100K0.94×
35Utah~80K0.94×
36Arkansas~80K0.94×
37California~1M0.90×
38Delaware~20K0.90×
39Alaska~20K0.90×
40Florida~600K0.89×
41Louisiana~100K0.88×
42New Jersey~200K0.87×
43Texas~700K0.86×
44New York~500K0.84×
45Virginia~200K0.81×
46Maryland~100K0.81×
47Georgia~200K0.79×
48Mississippi~60K0.77×
49Hawaii~30K0.69×
50Washington, District of Columbia~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Kelly Osbourne, United States
0.64×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kelly Osbourne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kelly Osbourne audience
#·InterestCategoryAffinity×
01Michael FassbenderMovies & TV381.88×
02Rachel WeiszMovies & TV313.64×
03Chiwetel EjioforMovies & TV283.27×
04Sally HawkinsMovies & TV278.21×
05Kristin Scott ThomasMovies & TV242.71×
06Maggie GyllenhaalMovies & TV233.50×
07Daniel Day-LewisMovies & TV210.03×
08Kathryn BigelowMovies & TV208.06×
09Sharon OsbourneMovies & TV201.18×
10Gwendoline ChristieMovies & TV195.05×
11Laura LinneyMovies & TV182.86×
12Uma ThurmanMovies & TV182.71×
13Diane LaneMovies & TV153.58×
14Alicia VikanderMovies & TV142.11×
15Rose McGowanMovies & TV131.79×
16Emma ThompsonMovies & TV130.78×
17Lena HeadeyMovies & TV122.92×
18Jude LawMovies & TV114.97×
19Amy AdamsMovies & TV93.37×
20Susan SarandonMovies & TV84.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kelly Osbourne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kelly Osbourne audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
IndulgenceJOY1.46×
Luxury OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kelly Osbourne audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
DIY MentalityTHRILL0.94×
Career OrientationPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kelly Osbourne have in United States?

Kelly Osbourne has an estimated audience of 10,834,802 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kelly Osbourne fans?

76.3% of Kelly Osbourne fans are female, 23.7% are male, with an average age of 36.6 years.

03

Which brands do Kelly Osbourne fans like most?

Kelly Osbourne fans show strongest brand affinity for Rachel Weisz (313.64×), Uma Thurman (182.71×), and Michael Fassbender (381.88×) over the country average.

04

Where do Kelly Osbourne fans live in United States?

Kelly Osbourne fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Kelly Osbourne fans also like?

Beyond Kelly Osbourne itself, the audience over-indexes on Uma Thurman (182.71×), Michael Fassbender (381.88×), Sharon Osbourne (201.18×), and Chiwetel Ejiofor (283.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Osbourne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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