Kelly Osbourne Audience in United States

Kelly Osbourne logo

Kelly Osbourne has an estimated audience of 9,870,705 people in United States. 76.3% are female, 23.7% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Michael Fassbender, Rachel Weisz, Sharon Osbourne, Daniel Day-Lewis, Maggie Gyllenhaal.

The average Kelly Osbourne fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Michael Fassbender, Rachel Weisz, Sharon Osbourne, with strongest over-indexing on Michael Fassbender (381.88× the country average). Demographically, the Kelly Osbourne audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Kelly Osbourne fans

Demographic split for Kelly Osbourne audience in United States
MetricValue
Female76.3%
Male23.7%
Average age36.6
Estimated audience size9,870,705

Audience persona

The typical Kelly Osbourne fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Michael Fassbender.

Top regions in United States

Top regions ranked by reach for Kelly Osbourne in United States
RegionReachAffinity
California1,077,6320.99×
Texas770,6470.91×
Florida569,0360.85×
New York490,5390.89×
Illinois474,3861.44×
Pennsylvania395,9351.19×
Ohio344,3931.13×
Arizona297,1051.47×
Michigan279,6291.08×
North Carolina264,2100.89×
Georgia246,5260.81×
New Jersey218,6330.87×
Tennessee206,0331.04×
Indiana201,0511.11×
Virginia200,6460.83×
Washington199,6201.01×
Massachusetts179,9920.93×
Missouri167,6991.05×
Wisconsin159,8511.08×
Iowa156,5131.92×
Minnesota155,6741.1×
Colorado155,0311×
Alabama153,8461.12×
Kentucky133,5351.08×
South Carolina128,8180.87×
Oregon128,1581.13×
Maryland127,3970.75×
Oklahoma123,6391.13×
Louisiana109,1900.86×
Connecticut96,3690.97×
Nevada96,1031.01×
Utah78,8050.89×
Arkansas76,1400.94×
Kansas74,1830.95×
Mississippi59,9560.74×
Nebraska52,5201.06×
West Virginia52,3271.14×
Idaho49,8891.01×
New Mexico49,7221×
New Hampshire47,4161.22×
Maine39,4071.11×
Rhode Island29,6230.94×
Hawaii27,4630.65×
Montana25,4410.93×
Delaware22,6750.83×
South Dakota21,1150.93×
Alaska20,3350.96×
North Dakota19,7180.97×
Washington, District of Columbia17,5040.59×
Vermont13,7810.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kelly Osbourne audience
BrandAffinityCategory
Michael Fassbender381.88×Movies & TV
Rachel Weisz313.64×Movies & TV
Sharon Osbourne201.18×Movies & TV
Daniel Day-Lewis210.03×Movies & TV
Maggie Gyllenhaal233.5×Movies & TV
Gwendoline Christie195.05×Movies & TV
Laura Linney182.86×Movies & TV
Chiwetel Ejiofor283.27×Movies & TV
Sally Hawkins278.21×Movies & TV
Diane Lane153.58×Movies & TV
Kristin Scott Thomas242.71×Movies & TV
Emma Thompson130.78×Movies & TV
Jude Law114.97×Movies & TV
Lena Headey122.92×Movies & TV
Susan Sarandon84.12×Movies & TV
Rose McGowan131.79×Movies & TV
Alicia Vikander142.11×Movies & TV
Kathryn Bigelow208.06×Movies & TV
Amy Adams93.37×Movies & TV
Allison Janney114.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kelly Osbourne audience
TraitClusterScore
Luxury OrientationPREMIUM3.41
ExtroversionTHRILL1.62
Risk AppetiteTHRILL1.55
Convenience OrientationPREMIUM1.37
DIY MentalityTHRILL1.36
Community OrientationOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Kelly Osbourne
CountryShare
United States44.4%
United Kingdom15.6%
Germany8.2%

See Kelly Osbourne audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Kelly Osbourne have in United States?

Kelly Osbourne has an estimated audience of 9,870,705 people in United States, concentrated in California and Texas.

What is the gender split and age of Kelly Osbourne fans?

76.3% of Kelly Osbourne fans are female, 23.7% are male, with an average age of 36.6 years.

Which brands do Kelly Osbourne fans like most?

Kelly Osbourne fans show strongest brand affinity for Michael Fassbender (381.88×), Rachel Weisz (313.64×), and Sharon Osbourne (201.18×) over the country average.

Where do Kelly Osbourne fans live in United States?

Kelly Osbourne fans in United States are most concentrated in California (reach 1,077,632), Texas (reach 770,647), and Florida (reach 569,036). These three regions account for the largest share of the active audience.

What other brands do Kelly Osbourne fans also like?

Beyond Kelly Osbourne itself, the audience over-indexes on Rachel Weisz (313.64×), Sharon Osbourne (201.18×), Daniel Day-Lewis (210.03×), and Maggie Gyllenhaal (233.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Osbourne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.