Rascasse Audience Intelligence

Sally Hawkins Audience in United States

A data profile of the people who buy, follow and care about Sally Hawkins in United States — modelled from more than twelve digital signal sources. Sally Hawkins has an estimated audience of 911,952 people in United States.

#1798among Actor Actress or TV Star in United States#5697among Person in United States#4627in Movies & TV

The average Sally Hawkins fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Michael Fassbender, Kelly Osbourne, Gwendoline Christie, with strongest over-indexing on Michael Fassbender (954.55× the country average).

Demographically, the Sally Hawkins audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sally Hawkins fan in United States is more female, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for Michael Fassbender.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sally Hawkins profile in United States.

Audience size
912K
in United States
Gender
58.0%♀
42.0% male
Age
43.6
average years
Country rank
#25176
Person in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sally Hawkins fans

58.0% are female, 42.0% are male, average age 43.6.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Sally Hawkins audience in United States
MetricValue
Female58.0%
Male42.0%
Average age43.6
Estimated audience size911,952
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Sally Hawkins audience in United States
Age bracketShare%
16-1916%
20-2911%
30-3915%
40-4926%
50+32%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Sally Hawkins audience comes from United States.

Worldwide audience distribution share by country for Sally Hawkins
CountryShare
United States26.9%
United Kingdom23.9%
Germany13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sally Hawkins audience in United States is strongest.

Fig. 05

Top regions by affinity

Sally Hawkins fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.40×
02Utah~10K1.37×
03Washington~30K1.29×
04California~100K1.26×
05New Mexico~6K1.21×
06Alaska~3K1.21×
07Maine~4K1.16×
08Colorado~20K1.15×
09Vermont~2K1.14×
10Arizona~20K1.13×
11Idaho~6K1.13×
12New Hampshire~4K1.09×
13Rhode Island~4K1.08×
14Connecticut~10K1.07×
15Massachusetts~20K1.06×
16Texas~90K1.05×
17Illinois~40K1.03×
18Montana~3K1.03×
19New York~60K1.02×
20Virginia~30K1.01×
21Minnesota~20K1.00×
22Oklahoma~10K1.00×
23Nevada~10K1.00×
24Kansas~8K0.98×
25Pennsylvania~30K0.96×
26Maryland~20K0.96×
27Missouri~20K0.96×
28Wisconsin~20K0.96×
29Kentucky~10K0.96×
30Washington, District of Columbia~3K0.95×
31Ohio~30K0.93×
32Michigan~30K0.93×
33Indiana~20K0.93×
34Iowa~8K0.93×
35Nebraska~5K0.93×
36New Jersey~20K0.92×
37Delaware~3K0.92×
38North Carolina~30K0.91×
39Tennessee~20K0.91×
40West Virginia~4K0.91×
41Hawaii~4K0.91×
42Arkansas~8K0.90×
43South Dakota~2K0.87×
44Alabama~10K0.85×
45Georgia~30K0.84×
46North Dakota~2K0.82×
47Florida~60K0.81×
48Louisiana~10K0.81×
49South Carolina~10K0.80×
50Mississippi~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Sally Hawkins, United States
0.73×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sally Hawkins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sally Hawkins audience
#·InterestCategoryAffinity×
01Michael FassbenderMovies & TV954.55×
02Gwendoline ChristieMovies & TV424.44×
03Brigitte BardotMovies & TV411.69×
04Kelly OsbourneMusic & Radio278.21×
05Maggie GyllenhaalMovies & TV261.29×
06Julianne MooreMovies & TV242.84×
07Judi DenchMovies & TV214.20×
08Hugh GrantMovies & TV199.33×
09Jude LawMovies & TV113.57×
10BeckMusic & Radio113.39×
11Chiwetel EjioforMovies & TV93.34×
12Christopher NolanMovies & TV86.48×
13Rose McGowanMovies & TV66.59×
14Daniel Day-LewisMovies & TV58.26×
15Allison JanneyMovies & TV54.33×
16Jodie FosterMovies & TV48.05×
17Conan (talk show)Movies & TV47.32×
18Amy AdamsMovies & TV44.51×
19Susan SarandonMovies & TV37.72×
20Sigourney WeaverMovies & TV34.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sally Hawkins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sally Hawkins audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.51×
Community OrientationOPEN1.32×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sally Hawkins audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sally Hawkins have in United States?

Sally Hawkins has an estimated audience of 911,952 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sally Hawkins fans?

58.0% of Sally Hawkins fans are female, 42.0% are male, with an average age of 43.6 years.

03

Which brands do Sally Hawkins fans like most?

Sally Hawkins fans show strongest brand affinity for Michael Fassbender (954.55×), Kelly Osbourne (278.21×), and Gwendoline Christie (424.44×) over the country average.

04

Where do Sally Hawkins fans live in United States?

Sally Hawkins fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sally Hawkins fans also like?

Beyond Sally Hawkins itself, the audience over-indexes on Kelly Osbourne (278.21×), Gwendoline Christie (424.44×), Brigitte Bardot (411.69×), and Julianne Moore (242.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sally Hawkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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