Beck Audience in United States
Beck has an estimated audience of 973,903 people in United States. 59.4% are female, 40.6% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Pattani Province, David Harbour, Millie Bobby Brown, Sadie Sink, Julianna Margulies.
The average Beck fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pattani Province, David Harbour, Millie Bobby Brown, with strongest over-indexing on Pattani Province (1375× the country average). Demographically, the Beck audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Beck fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.2 |
| Estimated audience size | 973,903 |
Audience persona
The typical Beck fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Pattani Province.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 121,524 | 1.13× |
| Texas | 70,259 | 0.84× |
| New York | 60,076 | 1.1× |
| Illinois | 56,116 | 1.73× |
| Florida | 49,940 | 0.76× |
| Georgia | 42,905 | 1.43× |
| Pennsylvania | 35,348 | 1.08× |
| North Carolina | 30,945 | 1.06× |
| Ohio | 28,702 | 0.96× |
| Michigan | 24,083 | 0.95× |
| Virginia | 23,654 | 1× |
| Washington | 22,399 | 1.15× |
| Maryland | 22,260 | 1.33× |
| Indiana | 21,391 | 1.2× |
| Massachusetts | 21,078 | 1.1× |
| South Carolina | 20,851 | 1.42× |
| New Jersey | 20,443 | 0.83× |
| Tennessee | 17,897 | 0.92× |
| Missouri | 17,447 | 1.11× |
| Arizona | 16,399 | 0.82× |
| Colorado | 15,990 | 1.04× |
| Wisconsin | 15,944 | 1.09× |
| Minnesota | 14,063 | 1.01× |
| Kentucky | 13,981 | 1.15× |
| Oregon | 12,644 | 1.13× |
| Alabama | 10,437 | 0.77× |
| Louisiana | 10,317 | 0.82× |
| Connecticut | 9,757 | 1× |
| Kansas | 9,552 | 1.24× |
| Oklahoma | 9,352 | 0.86× |
| Iowa | 8,981 | 1.12× |
| Utah | 8,464 | 0.97× |
| Nevada | 7,027 | 0.75× |
| Arkansas | 6,413 | 0.8× |
| Nebraska | 5,670 | 1.16× |
| Mississippi | 5,579 | 0.7× |
| Idaho | 4,532 | 0.93× |
| New Mexico | 4,305 | 0.88× |
| West Virginia | 3,808 | 0.84× |
| Maine | 3,767 | 1.08× |
| New Hampshire | 3,610 | 0.94× |
| Washington, District of Columbia | 3,240 | 1.11× |
| Rhode Island | 3,127 | 1.01× |
| South Dakota | 3,101 | 1.38× |
| Hawaii | 3,063 | 0.73× |
| Montana | 2,504 | 0.93× |
| Vermont | 2,128 | 1.24× |
| Delaware | 1,980 | 0.74× |
| Alaska | 1,936 | 0.93× |
| North Dakota | 1,636 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pattani Province | 1375× | Travel & Leisure |
| David Harbour | 97.29× | Movies & TV |
| Millie Bobby Brown | 57.93× | Movies & TV |
| Sadie Sink | 52.26× | Movies & TV |
| Julianna Margulies | 117.16× | Movies & TV |
| Sally Hawkins | 113.39× | Movies & TV |
| Marisa Tomei | 53× | Movies & TV |
| Temples (band) | 54.11× | Music & Radio |
| Picnic basket | 145.16× | Home & Garden |
| Gaten Matarazzo | 29.75× | Movies & TV |
| Beck (manga) | 100.96× | Literature |
| Therapy? | 31.5× | Music & Radio |
| Emma Thompson | 39.75× | Movies & TV |
| Finn Wolfhard | 20.35× | Movies & TV |
| Incubus (band) | 55.62× | Music & Radio |
| Julian Casablancas | 67.5× | Music & Radio |
| Noah Schnapp | 20.46× | Movies & TV |
| Sex Mex | 27.33× | Music & Radio |
| Cardinals | 14.15× | Music & Radio |
| Value for Money | 96.13× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.42 |
| Risk Appetite | THRILL | 1.32 |
| Extroversion | THRILL | 1.27 |
| Early Adopter Mentality | POWER | 1.21 |
| Sustainability | BALANCE | 1.19 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Japan | 11.1% |
| Germany | 7.6% |
See Beck audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
Frequently asked questions
How many fans does Beck have in United States?
Beck has an estimated audience of 973,903 people in United States, concentrated in California and Texas.
What is the gender split and age of Beck fans?
59.4% of Beck fans are female, 40.6% are male, with an average age of 39.2 years.
Which brands do Beck fans like most?
Beck fans show strongest brand affinity for Pattani Province (1375×), David Harbour (97.29×), and Millie Bobby Brown (57.93×) over the country average.
Where do Beck fans live in United States?
Beck fans in United States are most concentrated in California (reach 121,524), Texas (reach 70,259), and New York (reach 60,076). These three regions account for the largest share of the active audience.
What other brands do Beck fans also like?
Beyond Beck itself, the audience over-indexes on David Harbour (97.29×), Millie Bobby Brown (57.93×), Sadie Sink (52.26×), and Julianna Margulies (117.16×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Beck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.