Rascasse Audience Intelligence

Beck Audience in United States

A data profile of the people who buy, follow and care about Beck in United States — modelled from more than twelve digital signal sources. Beck has an estimated audience of 1,309,934 people in United States.

#108among Pop in United States#4096among Person in United States#2403in Music & Radio

The average Beck fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Pattani Province, David Harbour, Millie Bobby Brown, with strongest over-indexing on Pattani Province (1375× the country average).

Demographically, the Beck audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beck fan in United States is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Pattani Province.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beck profile in United States.

Audience size
1.3M
in United States
Gender
59.4%♀
40.6% male
Age
39.2
average years
Country rank
#19603
Person in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beck fans

59.4% are female, 40.6% are male, average age 39.2.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Beck audience in United States
MetricValue
Female59.4%
Male40.6%
Average age39.2
Estimated audience size1,309,934
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Beck audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4922%
50+19%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Beck audience comes from United States.

Worldwide audience distribution share by country for Beck
CountryShare
United States13.1%
Germany11.3%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beck audience in United States is strongest.

Fig. 05

Top regions by affinity

Beck fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~60K1.78×
02Georgia~50K1.55×
03South Carolina~20K1.46×
04South Dakota~3K1.35×
05Maryland~20K1.28×
06Kansas~10K1.28×
07Vermont~2K1.27×
08Iowa~10K1.21×
09Nebraska~6K1.21×
10Indiana~20K1.19×
11Oregon~10K1.13×
12Washington~20K1.11×
13New Hampshire~4K1.11×
14Maine~4K1.11×
15California~100K1.07×
16Wisconsin~20K1.07×
17Washington, District of Columbia~3K1.07×
18Kentucky~10K1.05×
19Massachusetts~20K1.04×
20Missouri~20K1.04×
21Colorado~20K1.03×
22New York~60K1.02×
23North Carolina~30K1.02×
24Pennsylvania~30K1.01×
25Minnesota~10K1.01×
26Alaska~2K1.00×
27Connecticut~10K0.99×
28Rhode Island~3K0.99×
29Utah~8K0.97×
30Idaho~5K0.96×
31Montana~3K0.96×
32Virginia~20K0.95×
33Ohio~30K0.94×
34Michigan~20K0.91×
35Louisiana~10K0.91×
36New Mexico~4K0.91×
37West Virginia~4K0.91×
38North Dakota~2K0.91×
39Tennessee~20K0.90×
40Oklahoma~9K0.85×
41Nevada~8K0.83×
42Arkansas~7K0.82×
43New Jersey~20K0.80×
44Texas~70K0.79×
45Delaware~2K0.79×
46Arizona~20K0.77×
47Alabama~10K0.77×
48Hawaii~3K0.77×
49Mississippi~6K0.76×
50Florida~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Beck, United States
0.74×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beck audience
#·InterestCategoryAffinity×
01Pattani ProvinceTravel & Leisure1375.00×
02Picnic basketHome & Garden145.16×
03Julianna MarguliesMovies & TV117.16×
04Sally HawkinsMovies & TV113.39×
05Beck (manga)Literature100.96×
06David HarbourMovies & TV97.29×
07Value for MoneyBusiness & Career96.13×
08Julian CasablancasMusic & Radio67.50×
09Millie Bobby BrownMovies & TV57.93×
10Incubus (band)Music & Radio55.62×
11Temples (band)Music & Radio54.11×
12Marisa TomeiMovies & TV53.00×
13Sadie SinkMovies & TV52.26×
14Emma ThompsonMovies & TV39.75×
15Therapy?Music & Radio31.50×
16Gaten MatarazzoMovies & TV29.75×
17Sex MexMusic & Radio27.33×
18Noah SchnappMovies & TV20.46×
19Finn WolfhardMovies & TV20.35×
20CardinalsMusic & Radio14.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beck audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.48×
TraditionCONSERVATISM1.35×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beck audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.94×
Price SensitivityPREMIUM1.01×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beck have in United States?

Beck has an estimated audience of 1,309,934 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beck fans?

59.4% of Beck fans are female, 40.6% are male, with an average age of 39.2 years.

03

Which brands do Beck fans like most?

Beck fans show strongest brand affinity for Pattani Province (1375×), David Harbour (97.29×), and Millie Bobby Brown (57.93×) over the country average.

04

Where do Beck fans live in United States?

Beck fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Illinois (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Beck fans also like?

Beyond Beck itself, the audience over-indexes on David Harbour (97.29×), Millie Bobby Brown (57.93×), Sadie Sink (52.26×), and Julianna Margulies (117.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Beck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →