A data profile of the people who buy, follow and care about Weezer in United States — modelled from more than twelve digital signal sources. Weezer has an estimated audience of 2,140,668 people in United States.
The average Weezer fan in United States is 36.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include skittles, Paris Jackson, Kiss Nails, with strongest over-indexing on skittles (80.06× the country average).
Demographically, the Weezer audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Weezer fan in United States is more male, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for skittles.
The key figures that characterise the Weezer profile in United States.
40.2% are female, 59.8% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 36.7 |
| Estimated audience size | 2,140,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Weezer audience comes from United States.
| Country | Share |
|---|---|
| United States | 42.5% |
| Brazil | 6.7% |
| United Kingdom | 5.5% |
Where the Weezer audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~30K | 1.32× | |
| 02 | Washington | ~60K | 1.30× | |
| 03 | California | ~300K | 1.25× | |
| 04 | Nevada | ~30K | 1.20× | |
| 05 | Utah | ~20K | 1.18× | |
| 06 | Oklahoma | ~30K | 1.17× | |
| 07 | West Virginia | ~10K | 1.17× | |
| 08 | Arizona | ~50K | 1.16× | |
| 09 | Kentucky | ~30K | 1.12× | |
| 10 | Nebraska | ~10K | 1.12× | |
| 11 | Texas | ~200K | 1.11× | |
| 12 | Illinois | ~80K | 1.11× | |
| 13 | Indiana | ~40K | 1.09× | |
| 14 | Minnesota | ~30K | 1.09× | |
| 15 | Pennsylvania | ~80K | 1.08× | |
| 16 | Ohio | ~70K | 1.08× | |
| 17 | Missouri | ~40K | 1.07× | |
| 18 | Alaska | ~5K | 1.05× | |
| 19 | Tennessee | ~50K | 1.04× | |
| 20 | Wisconsin | ~30K | 1.02× | |
| 21 | Idaho | ~10K | 1.02× | |
| 22 | New Hampshire | ~9K | 1.01× | |
| 23 | Maine | ~8K | 1.01× | |
| 24 | Kansas | ~20K | 1.00× | |
| 25 | South Dakota | ~5K | 1.00× | |
| 26 | North Dakota | ~4K | 1.00× | |
| 27 | Iowa | ~20K | 0.99× | |
| 28 | New Mexico | ~10K | 0.99× | |
| 29 | North Carolina | ~60K | 0.98× | |
| 30 | Michigan | ~50K | 0.96× | |
| 31 | Arkansas | ~20K | 0.96× | |
| 32 | Montana | ~6K | 0.96× | |
| 33 | Virginia | ~50K | 0.95× | |
| 34 | Vermont | ~4K | 0.95× | |
| 35 | Massachusetts | ~40K | 0.94× | |
| 36 | Colorado | ~30K | 0.94× | |
| 37 | Hawaii | ~9K | 0.92× | |
| 38 | South Carolina | ~30K | 0.90× | |
| 39 | New Jersey | ~50K | 0.89× | |
| 40 | Connecticut | ~20K | 0.89× | |
| 41 | Rhode Island | ~6K | 0.89× | |
| 42 | Florida | ~100K | 0.87× | |
| 43 | Georgia | ~60K | 0.87× | |
| 44 | Alabama | ~30K | 0.86× | |
| 45 | New York | ~100K | 0.85× | |
| 46 | Louisiana | ~20K | 0.85× | |
| 47 | Delaware | ~5K | 0.84× | |
| 48 | Maryland | ~30K | 0.83× | |
| 49 | Washington, District of Columbia | ~5K | 0.79× | |
| 50 | Mississippi | ~10K | 0.75× |
The strongest cross-interests of the Weezer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | skittles | Food & Beverages | 80.06× | ||
| 02 | Kiss Nails | Brand | 54.82× | ||
| 03 | Yngwie Malmsteen | Music & Radio | 51.98× | ||
| 04 | Girls on the Run | NGO / Political Party | 48.64× | ||
| 05 | Dashboard Confessional | Music & Radio | 46.02× | ||
| 06 | Tally Hall | Music & Radio | 40.75× | ||
| 07 | Jimmy Eat World | Music & Radio | 37.41× | ||
| 08 | Say Anything (band) | Music & Radio | 36.24× | ||
| 09 | Piebald | Music & Radio | 33.53× | ||
| 10 | Good Charlotte | Music & Radio | 29.17× | ||
| 11 | Everclear (band) | Music & Radio | 16.06× | ||
| 12 | Paris Jackson | Movies & TV | 15.13× | ||
| 13 | Fall Out Boy | Music & Radio | 13.37× | ||
| 14 | Dead Poet Society | Music & Radio | 12.73× | ||
| 15 | Green Day | Music & Radio | 11.55× | ||
| 16 | Live | Music & Radio | 10.70× | ||
| 17 | Lake | Music & Radio | 10.11× | ||
| 18 | Kurt Cobain | Music & Radio | 8.69× | ||
| 19 | PUP | Music & Radio | 8.29× | ||
| 20 | Cardinals | Music & Radio | 7.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.22× | |
| Extroversion | THRILL | 1.22× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.86× |
Weezer has an estimated audience of 2,140,668 people in United States, concentrated in California and Texas.
40.2% of Weezer fans are female, 59.8% are male, with an average age of 36.7 years.
Weezer fans show strongest brand affinity for skittles (80.06×), Paris Jackson (15.13×), and Kiss Nails (54.82×) over the country average.
Weezer fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Weezer itself, the audience over-indexes on Paris Jackson (15.13×), Kiss Nails (54.82×), Say Anything (band) (36.24×), and Girls on the Run (48.64×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Weezer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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