Journey Audience in United States

Journey logo

Journey has an estimated audience of 14,556,915 people in United States. 51.6% are female, 48.4% are male, average age 42.8. Top regions: Texas, California, Florida. Top brand affinities: Harlow, Goop, Governor of Michigan, Wok, Elsword.

The average Journey fan in United States is 42.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Harlow, Goop, Governor of Michigan, with strongest over-indexing on Harlow (30.24× the country average). Demographically, the Journey audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Journey fans

Demographic split for Journey audience in United States
MetricValue
Female51.6%
Male48.4%
Average age42.8
Estimated audience size14,556,915

Audience persona

The typical Journey fan in United States is balanced, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Harlow.

Top regions in United States

Top regions ranked by reach for Journey in United States
RegionReachAffinity
Texas1,777,8461.42×
California1,615,4781.01×
Florida897,7800.91×
New York691,8450.85×
Ohio628,5691.4×
Georgia596,5221.33×
Pennsylvania560,7821.14×
Illinois509,7451.05×
North Carolina504,1051.15×
Tennessee463,6151.59×
Michigan390,2451.03×
Virginia383,5721.08×
Indiana355,5401.34×
New Jersey351,8290.95×
Arizona322,2951.08×
Louisiana307,2261.64×
Alabama301,9031.48×
South Carolina295,5991.35×
Missouri251,4291.07×
Maryland249,0521×
Massachusetts239,0590.83×
Mississippi236,8241.97×
Washington228,7340.78×
Wisconsin207,1030.95×
Kentucky199,2831.09×
Arkansas197,1891.64×
Oklahoma189,1731.17×
Colorado172,1550.75×
Connecticut148,5581.02×
Utah130,8861×
Minnesota126,2910.61×
Oregon125,7560.75×
Nevada118,4980.84×
West Virginia102,7911.52×
Iowa101,7980.85×
Kansas89,5770.78×
New Mexico82,5021.13×
Idaho62,0090.85×
Nebraska59,5970.82×
Rhode Island47,8781.03×
Delaware45,3611.13×
Hawaii33,0350.53×
New Hampshire32,7720.57×
Washington, District of Columbia26,7070.61×
Maine24,2330.46×
South Dakota23,2850.69×
North Dakota21,1600.71×
Montana20,1080.5×
Alaska18,0150.58×
Vermont11,9240.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Journey audience
BrandAffinityCategory
Harlow30.24×Travel & Leisure
Goop9.29×Internet & Social Media
Governor of Michigan11.85×Politics & Society
Wok9.1×Food & Beverages
Elsword21.64×Games
Alaska2.27×Travel & Leisure
headspace11.96×Health
Israel2.56×Travel & Leisure
Google Home7.82×Technology & Electronics
Grinch4.67×Movies & TV
Hibachi9.07×Food & Beverages
Vocal harmony5.22×Music & Radio
Cherish (group)11.92×Music & Radio
Grace Slick9.17×Music & Radio
Mothercare3.35×Kids & Family
Historic site4.06×Arts & Culture
Fairy godmother6.98×Literature
TV Fanatic9.71×Movies & TV
El Paso County, Colorado10.86×Travel & Leisure
Hipster8.08×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Journey audience
TraitClusterScore
ExtroversionTHRILL1.38
Community OrientationOPEN1.17
PatriotismCONSERVATISM1.12
Convenience OrientationPREMIUM1.12
Sports ActivityPOWER1.1
IndulgenceJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Journey
CountryShare
United States68.5%
Canada4.5%
India4.5%

See Journey audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Journey have in United States?

Journey has an estimated audience of 14,556,915 people in United States, concentrated in Texas and California.

What is the gender split and age of Journey fans?

51.6% of Journey fans are female, 48.4% are male, with an average age of 42.8 years.

Which brands do Journey fans like most?

Journey fans show strongest brand affinity for Harlow (30.24×), Goop (9.29×), and Governor of Michigan (11.85×) over the country average.

Where do Journey fans live in United States?

Journey fans in United States are most concentrated in Texas (reach 1,777,846), California (reach 1,615,478), and Florida (reach 897,780). These three regions account for the largest share of the active audience.

What other brands do Journey fans also like?

Beyond Journey itself, the audience over-indexes on Goop (9.29×), Governor of Michigan (11.85×), Wok (9.1×), and Elsword (21.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Journey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.