Rascasse Audience Intelligence

Journey Audience in United States

A data profile of the people who buy, follow and care about Journey in United States — modelled from more than twelve digital signal sources. Journey has an estimated audience of 16,283,194 people in United States.

#1among Rock in United States#62among Person in United States#136in Music & Radio

The average Journey fan in United States is 44.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include FedEx, Pizza Hut, Mortgage loans, with strongest over-indexing on FedEx (3.6× the country average).

Demographically, the Journey audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Journey fan in United States is balanced, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Journey profile in United States.

Audience size
16.3M
in United States
Gender
50.4%♀
49.6% male
Age
44.6
average years
Country rank
#2128
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Journey fans

50.4% are female, 49.6% are male, average age 44.6.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Journey audience in United States
MetricValue
Female50.4%
Male49.6%
Average age44.6
Estimated audience size16,283,194
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Journey audience in United States
Age bracketShare%
16-1914%
20-2910%
30-3912%
40-4932%
50+31%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Journey audience comes from United States.

Worldwide audience distribution share by country for Journey
CountryShare
United States70.0%
Germany4.3%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Journey audience in United States is strongest.

Fig. 05

Top regions by affinity

Journey fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K2.03×
02Louisiana~300K1.63×
03Arkansas~200K1.62×
04Tennessee~500K1.54×
05West Virginia~100K1.47×
06Alabama~300K1.46×
07Texas~2M1.35×
08Ohio~600K1.30×
09South Carolina~300K1.29×
10Indiana~400K1.28×
11Georgia~600K1.27×
12Delaware~50K1.16×
13New Mexico~90K1.14×
14Oklahoma~200K1.13×
15Utah~200K1.09×
16North Carolina~500K1.08×
17Kentucky~200K1.08×
18Pennsylvania~600K1.07×
19Arizona~300K1.07×
20Virginia~400K1.06×
21Rhode Island~50K1.04×
22Missouri~300K1.02×
23Connecticut~200K1.02×
24California~1.5M1.00×
25Illinois~500K0.98×
26Michigan~400K0.98×
27Maryland~300K0.97×
28Florida~1M0.94×
29New Jersey~400K0.92×
30Wisconsin~200K0.91×
31Idaho~70K0.91×
32Nevada~100K0.88×
33Iowa~100K0.86×
34Nebraska~70K0.82×
35New York~700K0.81×
36South Dakota~30K0.81×
37Massachusetts~300K0.80×
38Kansas~100K0.78×
39Washington~200K0.77×
40Oregon~100K0.75×
41Colorado~200K0.73×
42North Dakota~20K0.73×
43Alaska~20K0.66×
44Washington, District of Columbia~30K0.62×
45Minnesota~100K0.59×
46Hawaii~40K0.59×
47New Hampshire~40K0.57×
48Montana~20K0.54×
49Vermont~10K0.52×
50Maine~30K0.50×
Fig. 06

Affinity by region

Affinity by region — Journey, United States
0.50×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Journey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Journey audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden3.89×
02QVCMovies & TV3.68×
03LotteryGames3.61×
04FedExBusiness & Career3.60×
05Sustainable energyHome & Garden3.27×
06Renewable energyBusiness & Career3.23×
07Discount storesShopping2.86×
08Mortgage loansBusiness & Career2.48×
09Pizza HutFood & Beverages2.41×
10SubwayFood & Beverages2.38×
11Solar energyHome & Garden2.31×
12Vehicle insuranceCars & Mobility2.18×
13Shopping mallsShopping2.05×
14McDonald'sFood & Beverages1.94×
15PinterestInternet & Social Media1.93×
16Domino's PizzaFood & Beverages1.89×
17Organic foodFood & Beverages1.74×
18AirbnbTravel & Leisure1.67×
19BarbecueFood & Beverages1.61×
20StarbucksFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Journey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Journey audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.94×
PatriotismCONSERVATISM1.59×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Journey audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
Luxury OrientationPREMIUM0.84×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Journey have in United States?

Journey has an estimated audience of 16,283,194 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Journey fans?

50.4% of Journey fans are female, 49.6% are male, with an average age of 44.6 years.

03

Which brands do Journey fans like most?

Journey fans show strongest brand affinity for FedEx (3.6×), Pizza Hut (2.41×), and Mortgage loans (2.48×) over the country average.

04

Where do Journey fans live in United States?

Journey fans in United States are most concentrated in Texas (reach ~2M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Journey fans also like?

Beyond Journey itself, the audience over-indexes on Pizza Hut (2.41×), Mortgage loans (2.48×), Pinterest (1.93×), and Discount stores (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

Related rankings

See Journey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Journey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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