Freddie Mercury Audience in United States

Freddie Mercury logo

Freddie Mercury has an estimated audience of 5,791,395 people in United States. 55.3% are female, 44.7% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: The Beach Boys, John Lennon, Prince (musician), John Mayer, Brian May.

The average Freddie Mercury fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Beach Boys, John Lennon, Prince (musician), with strongest over-indexing on The Beach Boys (15.09× the country average). Demographically, the Freddie Mercury audience skews more female with an average age of 42.7, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Freddie Mercury fans

Demographic split for Freddie Mercury audience in United States
MetricValue
Female55.3%
Male44.7%
Average age42.7
Estimated audience size5,791,395

Audience persona

The typical Freddie Mercury fan in United States is more female, around 42.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Beach Boys.

Top regions in United States

Top regions ranked by reach for Freddie Mercury in United States
RegionReachAffinity
California722,2221.13×
Texas531,0451.07×
Florida429,9051.1×
New York327,4941.01×
Illinois208,1811.08×
Pennsylvania208,0971.07×
Ohio182,1411.02×
North Carolina177,4421.02×
Georgia170,0550.95×
Michigan153,1361.01×
New Jersey150,7071.02×
Virginia135,8040.96×
Washington125,2481.08×
Arizona119,5871.01×
Massachusetts119,3001.05×
Tennessee116,6581×
Indiana111,0581.05×
Missouri98,8821.06×
Colorado98,4101.08×
Maryland91,7870.92×
Wisconsin88,0421.01×
Minnesota83,9451.01×
South Carolina83,2210.96×
Kentucky80,3211.11×
Alabama74,8970.93×
Oregon72,7871.1×
Louisiana71,5520.96×
Oklahoma67,7401.05×
Nevada61,0091.09×
Connecticut60,3941.04×
Utah60,0741.16×
Iowa48,3951.01×
Arkansas47,2910.99×
Kansas46,7991.03×
Mississippi40,3940.85×
Idaho30,0781.04×
New Mexico29,3591.01×
Nebraska27,4270.94×
West Virginia27,4011.02×
New Hampshire24,7081.08×
Hawaii21,2080.85×
Maine20,5550.99×
Rhode Island18,2020.99×
Montana15,9210.99×
Washington, District of Columbia14,2960.82×
Delaware12,8750.81×
South Dakota12,0530.9×
North Dakota10,9790.92×
Alaska10,6150.86×
Vermont9,2450.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freddie Mercury audience
BrandAffinityCategory
The Beach Boys15.09×Music & Radio
John Lennon11.31×Music & Radio
Prince (musician)10.37×Music & Radio
John Mayer11.98×Music & Radio
Brian May20.02×Music & Radio
Nine Inch Nails15.01×Music & Radio
Eagles (band)7.09×Music & Radio
Ace Frehley7.29×Music & Radio
FEET7.31×Music & Radio
Elvis Presley's Graceland20.15×Travel & Leisure
Angus Young15.89×Music & Radio
Rami Malek8.42×Movies & TV
KISS6.71×Music & Radio
Smokey Robinson10.98×Music & Radio
Heavy Cream10.98×Music & Radio
Queen (band)7.07×Music & Radio
Neil Young9.05×Music & Radio
TeamSnap17.72×Sports
Maggie Gyllenhaal9.75×Movies & TV
Bon Jovi7.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freddie Mercury audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.65
TraditionCONSERVATISM1.54
Community OrientationOPEN1.44
Early Adopter MentalityPOWER1.33
ExtroversionTHRILL1.31
MindfulnessBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Freddie Mercury
CountryShare
United States16.1%
Brazil10.6%
United Kingdom9.0%

See Freddie Mercury audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Freddie Mercury have in United States?

Freddie Mercury has an estimated audience of 5,791,395 people in United States, concentrated in California and Texas.

What is the gender split and age of Freddie Mercury fans?

55.3% of Freddie Mercury fans are female, 44.7% are male, with an average age of 42.7 years.

Which brands do Freddie Mercury fans like most?

Freddie Mercury fans show strongest brand affinity for The Beach Boys (15.09×), John Lennon (11.31×), and Prince (musician) (10.37×) over the country average.

Where do Freddie Mercury fans live in United States?

Freddie Mercury fans in United States are most concentrated in California (reach 722,222), Texas (reach 531,045), and Florida (reach 429,905). These three regions account for the largest share of the active audience.

What other brands do Freddie Mercury fans also like?

Beyond Freddie Mercury itself, the audience over-indexes on John Lennon (11.31×), Prince (musician) (10.37×), John Mayer (11.98×), and Brian May (20.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freddie Mercury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.