Rascasse Audience Intelligence

Nine Inch Nails Audience in United States

A data profile of the people who buy, follow and care about Nine Inch Nails in United States — modelled from more than twelve digital signal sources. Nine Inch Nails has an estimated audience of 1,794,311 people in United States.

#155among Band in United States#2940among Person in United States#1787in Music & Radio

The average Nine Inch Nails fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pretty Nails, Nail (fastener), Nail clipper, with strongest over-indexing on Pretty Nails (19.05× the country average).

Demographically, the Nine Inch Nails audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nine Inch Nails fan in United States is more female, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Pretty Nails.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nine Inch Nails profile in United States.

Audience size
1.8M
in United States
Gender
61.6%♀
38.4% male
Age
37.1
average years
Country rank
#15496
Person in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nine Inch Nails fans

61.6% are female, 38.4% are male, average age 37.1.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Nine Inch Nails audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.1
Estimated audience size1,794,311
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Nine Inch Nails audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Nine Inch Nails audience comes from United States.

Worldwide audience distribution share by country for Nine Inch Nails
CountryShare
United States38.6%
Canada4.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nine Inch Nails audience in United States is strongest.

Fig. 05

Top regions by affinity

Nine Inch Nails fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.83×
02Oklahoma~30K1.36×
03Oregon~30K1.32×
04Washington~50K1.31×
05New Hampshire~9K1.30×
06Ohio~70K1.25×
07Arizona~50K1.25×
08Michigan~60K1.23×
09Colorado~40K1.23×
10California~200K1.19×
11Wisconsin~30K1.18×
12Minnesota~30K1.17×
13Illinois~70K1.13×
14Massachusetts~40K1.10×
15Nevada~20K1.10×
16Louisiana~30K1.09×
17Pennsylvania~70K1.08×
18Missouri~30K1.07×
19Maine~7K1.05×
20Idaho~9K1.04×
21Vermont~3K1.01×
22Texas~200K1.00×
23Iowa~10K0.99×
24Alaska~4K0.99×
25Washington, District of Columbia~5K0.97×
26Indiana~30K0.96×
27New Mexico~9K0.96×
28West Virginia~8K0.95×
29Tennessee~30K0.94×
30Montana~5K0.94×
31New York~90K0.93×
32Kansas~10K0.93×
33Kentucky~20K0.92×
34Rhode Island~5K0.92×
35North Dakota~3K0.91×
36North Carolina~50K0.90×
37New Jersey~40K0.90×
38Nebraska~8K0.89×
39South Dakota~4K0.89×
40Maryland~30K0.87×
41Florida~100K0.85×
42Virginia~40K0.85×
43Connecticut~20K0.85×
44Arkansas~10K0.85×
45Delaware~4K0.77×
46Georgia~40K0.76×
47Alabama~20K0.70×
48South Carolina~20K0.69×
49Mississippi~10K0.68×
50Hawaii~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Nine Inch Nails, United States
0.60×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nine Inch Nails audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nine Inch Nails audience
#·InterestCategoryAffinity×
01Nails & CoPOI42.46×
02Royal NailsBrand41.88×
03CaucasusPOI34.13×
04Nail clipperBeauty & Wellness27.13×
05Pretty NailsBeauty & Wellness19.05×
06Nail (fastener)Home & Garden16.84×
07Manicure & PedicureBeauty & Wellness11.15×
08Beauty & FashionBeauty & Wellness7.17×
09Nail artBeauty & Wellness5.59×
10Health And BeautyBeauty & Wellness4.99×
11FoodFood & Beverages1.96×
12Arts and musicArts & Culture1.95×
13EntertainmentMovies & TV1.93×
14MusicBusiness & Career1.92×
15SportsSports1.90×
16Food and drinkFood & Beverages1.89×
17Live eventsMusic & Radio1.87×
18PetsPets & Animals1.87×
19MoviesMovies & TV1.85×
20ReadingLiterature1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nine Inch Nails audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nine Inch Nails audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.91×
Urban LifestyleOPEN1.63×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nine Inch Nails audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Need for SecurityCONSERVATISM0.80×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nine Inch Nails have in United States?

Nine Inch Nails has an estimated audience of 1,794,311 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nine Inch Nails fans?

61.6% of Nine Inch Nails fans are female, 38.4% are male, with an average age of 37.1 years.

03

Which brands do Nine Inch Nails fans like most?

Nine Inch Nails fans show strongest brand affinity for Pretty Nails (19.05×), Nail (fastener) (16.84×), and Nail clipper (27.13×) over the country average.

04

Where do Nine Inch Nails fans live in United States?

Nine Inch Nails fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nine Inch Nails fans also like?

Beyond Nine Inch Nails itself, the audience over-indexes on Nail (fastener) (16.84×), Nail clipper (27.13×), Caucasus (34.13×), and Manicure & Pedicure (11.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nine Inch Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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