Nine Inch Nails Audience in United States

Nine Inch Nails logo

Nine Inch Nails has an estimated audience of 1,812,434 people in United States. 61.6% are female, 38.4% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Pretty Nails, Nail (fastener), Nail clipper, Caucasus, Manicure & Pedicure.

The average Nine Inch Nails fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pretty Nails, Nail (fastener), Nail clipper, with strongest over-indexing on Pretty Nails (19.05× the country average). Demographically, the Nine Inch Nails audience skews more female with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Nine Inch Nails fans

Demographic split for Nine Inch Nails audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.1
Estimated audience size1,812,434

Audience persona

The typical Nine Inch Nails fan in United States is more female, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pretty Nails.

Top regions in United States

Top regions ranked by reach for Nine Inch Nails in United States
RegionReachAffinity
California211,4061.06×
Texas159,6351.02×
Florida109,2870.89×
New York98,6850.97×
Illinois73,4341.22×
Pennsylvania72,6501.19×
Ohio72,4361.3×
Michigan57,6881.22×
Washington53,1841.46×
North Carolina47,5550.87×
Georgia46,6150.83×
New Jersey39,4960.86×
Massachusetts39,3571.1×
Colorado38,6291.35×
Virginia37,7600.86×
Indiana35,2991.07×
Tennessee35,2460.97×
Minnesota33,6521.3×
Arizona31,7030.86×
Oregon30,1071.45×
Wisconsin29,3891.08×
Missouri29,3301×
Maryland27,3610.88×
Utah23,9621.48×
Kentucky23,8551.05×
Oklahoma21,2231.05×
Louisiana20,7380.89×
South Carolina19,6380.72×
Alabama18,0200.71×
Nevada17,1410.98×
Iowa16,3131.09×
Connecticut15,8970.87×
Kansas14,1560.99×
Arkansas13,2220.89×
Idaho10,0231.1×
New Hampshire9,3371.31×
Mississippi9,2820.62×
New Mexico9,2341.02×
Nebraska8,4770.93×
West Virginia8,2920.98×
Maine6,9731.07×
Rhode Island5,2160.9×
Montana4,8530.97×
Washington, District of Columbia4,5230.83×
Hawaii4,3280.56×
South Dakota3,7470.89×
Delaware3,6660.73×
North Dakota3,5030.94×
Vermont3,0920.97×
Alaska2,9460.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nine Inch Nails audience
BrandAffinityCategory
Pretty Nails19.05×Beauty & Wellness
Nail (fastener)16.84×Home & Garden
Nail clipper27.13×Beauty & Wellness
Caucasus34.13×
Manicure & Pedicure11.15×Beauty & Wellness
Beauty & Fashion7.17×Beauty & Wellness
Music1.92×Business & Career
Nails & Co42.46×
Arts and music1.95×Arts & Culture
Food and drink1.89×Food & Beverages
Royal Nails41.88×
Food1.96×Food & Beverages
Sports1.9×Sports
Nail art5.59×Beauty & Wellness
Movies1.85×Movies & TV
Health And Beauty4.99×Beauty & Wellness
Entertainment1.93×Movies & TV
Live events1.87×Music & Radio
Reading1.79×Literature
Pets1.87×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nine Inch Nails audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.61
ExtroversionTHRILL1.33
Urban LifestyleOPEN1.24
Design AffinityPREMIUM1.14
Early Adopter MentalityPOWER1.13
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Nine Inch Nails
CountryShare
United States37.7%
United Kingdom5.4%
Germany5.2%

See Nine Inch Nails audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Nine Inch Nails have in United States?

Nine Inch Nails has an estimated audience of 1,812,434 people in United States, concentrated in California and Texas.

What is the gender split and age of Nine Inch Nails fans?

61.6% of Nine Inch Nails fans are female, 38.4% are male, with an average age of 37.1 years.

Which brands do Nine Inch Nails fans like most?

Nine Inch Nails fans show strongest brand affinity for Pretty Nails (19.05×), Nail (fastener) (16.84×), and Nail clipper (27.13×) over the country average.

Where do Nine Inch Nails fans live in United States?

Nine Inch Nails fans in United States are most concentrated in California (reach 211,406), Texas (reach 159,635), and Florida (reach 109,287). These three regions account for the largest share of the active audience.

What other brands do Nine Inch Nails fans also like?

Beyond Nine Inch Nails itself, the audience over-indexes on Nail (fastener) (16.84×), Nail clipper (27.13×), Caucasus (34.13×), and Manicure & Pedicure (11.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nine Inch Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.