A data profile of the people who buy, follow and care about Freddie Mercury in United Kingdom — modelled from more than twelve digital signal sources. Freddie Mercury has an estimated audience of 3,339,397 people in United Kingdom.
The average Freddie Mercury fan in United Kingdom is 49.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Halford, Brian May, Tessa Thompson, with strongest over-indexing on Halford (2.2× the country average).
Demographically, the Freddie Mercury audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Freddie Mercury fan in United Kingdom is more female, around 49.2 years old, with strong Extroversion tendencies and a notable affinity for Halford.
The key figures that characterise the Freddie Mercury profile in United Kingdom.
60.1% are female, 39.9% are male, average age 49.2.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 49.2 |
| Estimated audience size | 3,339,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 8% | |
| 30-39 | 12% | |
| 40-49 | 26% | |
| 50+ | 48% |
of the worldwide Freddie Mercury audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 9.9% |
| Germany | 8.6% |
Where the Freddie Mercury audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.27× | |
| 02 | East Midlands | ~300K | 1.18× | |
| 03 | South West | ~300K | 1.17× | |
| 04 | Wales | ~200K | 1.15× | |
| 05 | Scotland | ~300K | 1.08× | |
| 06 | East of England | ~300K | 1.04× | |
| 07 | South East | ~400K | 0.99× | |
| 08 | North East | ~100K | 0.96× | |
| 09 | Northern Ireland | ~100K | 0.95× | |
| 10 | Greater London | ~400K | 0.86× | |
| 11 | Yorkshire and the Humber | ~200K | 0.82× | |
| 12 | England | ~2.5M | 0.81× | |
| 13 | West Midlands | ~100K | 0.71× |
The strongest cross-interests of the Freddie Mercury audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deacon | Music & Radio | 11.25× | ||
| 02 | Roger Taylor (Queen drummer) | Music & Radio | 10.24× | ||
| 03 | Brian May | Music & Radio | 9.30× | ||
| 04 | Tessa Thompson | Movies & TV | 8.17× | ||
| 05 | Queen (band) | Music & Radio | 6.01× | ||
| 06 | Suzi Quatro | Music & Radio | 5.91× | ||
| 07 | Ringo Starr | Music & Radio | 4.67× | ||
| 08 | Phil Collins | Music & Radio | 4.41× | ||
| 09 | John Lennon | Music & Radio | 4.24× | ||
| 10 | David Bowie | Music & Radio | 4.17× | ||
| 11 | Rod Stewart | Music & Radio | 4.04× | ||
| 12 | Ozzy Osbourne | Music & Radio | 3.89× | ||
| 13 | Paul McCartney | Music & Radio | 3.82× | ||
| 14 | YouTube Music | Internet & Social Media | 3.65× | ||
| 15 | Caravan | Music & Radio | 3.18× | ||
| 16 | U.K. | Music & Radio | 3.10× | ||
| 17 | Boy George | Music & Radio | 3.07× | ||
| 18 | Musical ensemble | Music & Radio | 2.77× | ||
| 19 | The Time | Music & Radio | 2.47× | ||
| 20 | Halford | Music & Radio | 2.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.23× | |
| Community Orientation | OPEN | 1.17× | |
| Tradition | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.93× | |
| Individualism | JOY | 0.94× |
Freddie Mercury has an estimated audience of 3,339,397 people in United Kingdom, concentrated in England and North West.
60.1% of Freddie Mercury fans are female, 39.9% are male, with an average age of 49.2 years.
Freddie Mercury fans show strongest brand affinity for Halford (2.2×), Brian May (9.3×), and Tessa Thompson (8.17×) over the country average.
Freddie Mercury fans in United Kingdom are most concentrated in England (reach ~2.5M), North West (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Freddie Mercury itself, the audience over-indexes on Brian May (9.3×), Tessa Thompson (8.17×), Phil Collins (4.41×), and Queen (band) (6.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Freddie Mercury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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