Rascasse Audience Intelligence

Freddie Mercury Audience in United Kingdom

Freddie Mercury has an estimated audience of 3M people in United Kingdom.

#3among Rock in United Kingdom
#138among people in United Kingdom
#177in Music & Radio

The average Freddie Mercury fan in United Kingdom is 49.9 years old, more female, and lives primarily in North West.

By number of fans, Freddie Mercury ranks #3 among the 1080 objects in Rock in United Kingdom — 5.6× the group median.

Its fans are 3.9 years older than the group average of 46.0.

Women make up 60.1% of the fan base, 14.9 percentage points more than the group average.

Compared with the other 1079 objects in Rock, Freddie Mercury fans stand out for their interest in Roger Taylor (Queen drummer), Tessa Thompson and Jim Parsons.

Most fans live in North West, South East, Greater London.

Top affinities include Roger Taylor (Queen drummer), Brian May, Tessa Thompson, with strongest over-indexing on Roger Taylor (Queen drummer) (10.24× the country average).

Demographically, the Freddie Mercury audience skews more female with an average age of 49.9, and over-indexes on personality traits such as Extroversion, Community Orientation.

The typical Freddie Mercury fan in United Kingdom is more female, around 49.9 years old, with strong Extroversion tendencies and a notable affinity for Roger Taylor (Queen drummer).

Category: Music & Radio · Type: Person · Subtype: Rock

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United Kingdom
Gender
60.1%♀
39.9% male
Age
49.9
average years
Country rank
#2634
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Freddie Mercury fans

60.1% are female, 39.9% are male, average age 49.9.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Freddie Mercury audience in United Kingdom
MetricValue
Female60.1%
Male39.9%
Average age49.9
Estimated audience size3M
Fig. 03

Age distribution

Ø 49.9
average years
Age distribution of the Freddie Mercury audience in United Kingdom
Age bracketShare%
16-246%
25-348%
35-4412%
45-5426%
55+48%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Freddie Mercury audience comes from United Kingdom.

Worldwide audience distribution share by country for Freddie Mercury
CountryShare
United States17.0%
Germany10.1%
Brazil9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Freddie Mercury fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North West~400K1.27×
02East Midlands~300K1.18×
03South West~300K1.17×
04Wales~100K1.09×
05East of England~300K1.04×
06Scotland~200K1.02×
07South East~400K0.99×
08North East~100K0.96×
09Northern Ireland~70K0.90×
10Greater London~300K0.86×
11Yorkshire and the Humber~200K0.82×
12West Midlands~200K0.71×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Freddie Mercury audience vs. the country average
#·InterestCategoryAffinity×
01Roger Taylor (Queen drummer)Music & Radio10.24×
02Brian MayMusic & Radio9.30×
03Tessa ThompsonMovies & TV8.17×
04Jim ParsonsMovies & TV6.58×
05Queen (band)Music & Radio6.01×
06Suzi QuatroMusic & Radio5.91×
07Bon JoviMusic & Radio4.60×
08Phil CollinsMusic & Radio4.41×
09John LennonMusic & Radio4.24×
10David BowieMusic & Radio4.17×
11Rod StewartMusic & Radio4.04×
12Paul McCartneyMusic & Radio3.82×
13YouTube MusicMusic & Radio3.65×
14Elton JohnMusic & Radio3.64×
15George MichaelMusic & Radio3.09×
16MadonnaMusic & Radio2.85×
17Musical ensembleMusic & Radio2.77×
18Bonnie TylerMusic & Radio2.69×
19Dolly PartonMusic & Radio2.21×
20Michael JacksonMusic & Radio1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Freddie Mercury audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Freddie Mercury audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.23×
Community OrientationOPEN1.17×
TraditionCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Freddie Mercury audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
MindfulnessBALANCE0.93×
IndividualismJOY0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Rock audiences in United Kingdom

See Freddie Mercury audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Freddie Mercury over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/freddie-mercury-13006” · Methodology