Rascasse Audience Intelligence

Rod Stewart Audience in United Kingdom

Rod Stewart has an estimated audience of 4.5M people in United Kingdom.

#2among Rock in United Kingdom
#55among people in United Kingdom
#104in Music & Radio

The average Rod Stewart fan in United Kingdom is 54.7 years old, more female, and lives primarily in North West.

By number of fans, Rod Stewart ranks #2 among the 1080 objects in Rock in United Kingdom — 8.5× the group median.

Its fans are 8.7 years older than the group average of 46.0.

Women make up 63.8% of the fan base, 18.7 percentage points more than the group average.

Compared with the other 1079 objects in Rock, Rod Stewart fans stand out for their interest in Wings, Neil Diamond and Mick Fleetwood.

Interest is seasonal: January, June and December account for 45% of the year's searches, October is the quietest month.

Most fans live in North West, South East, South West.

Top affinities include Wings, Neil Diamond, Mick Fleetwood, with strongest over-indexing on Wings (17.7× the country average).

Demographically, the Rod Stewart audience skews more female with an average age of 54.7, and over-indexes on personality traits such as Community Orientation, Mindfulness.

The typical Rod Stewart fan in United Kingdom is more female, around 54.7 years old, with strong Community Orientation tendencies and a notable affinity for Wings.

Category: Music & Radio · Type: Person · Subtype: Rock

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.5M
in United Kingdom
Gender
63.8%♀
36.2% male
Age
54.7
average years
Country rank
#1603
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Rod Stewart fans

63.8% are female, 36.2% are male, average age 54.7.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Rod Stewart audience in United Kingdom
MetricValue
Female63.8%
Male36.2%
Average age54.7
Estimated audience size4.5M
Fig. 03

Age distribution

Ø 54.7
average years
Age distribution of the Rod Stewart audience in United Kingdom
Age bracketShare%
16-242%
25-343%
35-447%
45-5422%
55+67%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Rod Stewart audience comes from United Kingdom.

Worldwide audience distribution share by country for Rod Stewart
CountryShare
United Kingdom21.3%
United States20.7%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rod Stewart fans by region: top regions in United Kingdom
#RegionReachAffinity×
01South West~500K1.32×
02North West~600K1.28×
03East Midlands~400K1.19×
04Scotland~400K1.18×
05East of England~500K1.12×
06South East~600K0.97×
07Wales~200K0.97×
08North East~200K0.97×
09Northern Ireland~100K0.85×
10Yorkshire and the Humber~300K0.78×
11Greater London~400K0.70×
12West Midlands~300K0.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rod Stewart audience vs. the country average
#·InterestCategoryAffinity×
01WingsMusic & Radio17.70×
02Neil DiamondMusic & Radio16.24×
03Mick FleetwoodMusic & Radio16.02×
04Billy JoelMusic & Radio13.86×
05Phil CollinsMusic & Radio12.70×
06Barry ManilowMusic & Radio12.14×
07British bluesMusic & Radio11.36×
08Tom Jones (singer)Music & Radio10.92×
09Geri HalliwellFashion & Accessoires10.50×
10Alex WarrenMusic & Radio9.78×
11Cliff RichardMusic & Radio9.37×
12Annie LennoxMusic & Radio8.93×
13Shakin’ StevensMusic & Radio8.82×
14Bruce SpringsteenMusic & Radio8.78×
15The Beach BoysMusic & Radio8.70×
16Olivia Newton-JohnMusic & Radio7.96×
17Bonnie TylerMusic & Radio7.85×
18Dolly PartonMusic & Radio7.82×
19Elton JohnMusic & Radio7.12×
20George MichaelMusic & Radio5.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rod Stewart audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rod Stewart audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
MindfulnessBALANCE1.42×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rod Stewart audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Luxury OrientationPREMIUM0.90×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Rock audiences in United Kingdom

See Rod Stewart audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Rod Stewart over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/rod-stewart-12746” · Methodology