Rascasse Audience Intelligence

Rod Stewart Audience in United Kingdom

A data profile of the people who buy, follow and care about Rod Stewart in United Kingdom — modelled from more than twelve digital signal sources. Rod Stewart has an estimated audience of 3,323,182 people in United Kingdom.

The average Rod Stewart fan in United Kingdom is 53.9 years old, more female, and lives primarily in England.

The audience is concentrated in England, North West, South East.

Top brand affinities include Phil Collins, Neil Diamond, Barry Manilow, with strongest over-indexing on Phil Collins (12.7× the country average).

Demographically, the Rod Stewart audience skews more female with an average age of 53.9, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Rod Stewart fan in United Kingdom is more female, around 53.9 years old, with strong Community Orientation tendencies and a notable affinity for Phil Collins.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rod Stewart profile in United Kingdom.

Audience size
3.3M
in United Kingdom
Gender
63.8%
36.2% male
Age
53.9
average years
Country rank
#2199
Person in United Kingdom
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rod Stewart fans

63.8% are female, 36.2% are male, average age 53.9.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Rod Stewart audience in United Kingdom
MetricValue
Female63.8%
Male36.2%
Average age53.9
Estimated audience size3,323,182
Fig. 03

Age distribution

Ø 53.9
average years
Age distribution of the Rod Stewart audience in United Kingdom
Age bracketShare%
16-192%
20-293%
30-397%
40-4922%
50+67%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Rod Stewart audience comes from United Kingdom.

Worldwide audience distribution share by country for Rod Stewart
CountryShare
United States21.8%
United Kingdom17.9%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rod Stewart audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Rod Stewart fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Scotland~700K1.38×
02South West~600K1.32×
03North West~700K1.28×
04East Midlands~500K1.19×
05Wales~400K1.14×
06East of England~600K1.12×
07Northern Ireland~200K0.99×
08South East~700K0.97×
09North East~200K0.97×
10Yorkshire and the Humber~300K0.78×
11Greater London~500K0.70×
12West Midlands~200K0.66×
13England~2.5M0.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rod Stewart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rod Stewart audience
#·InterestCategoryAffinity×
01Neil DiamondMusic & Radio16.24×
02Mick FleetwoodMusic & Radio16.02×
03Billy JoelMusic & Radio13.86×
04Phil CollinsMusic & Radio12.70×
05Barry ManilowMusic & Radio12.14×
06British bluesMusic & Radio11.36×
07Tom Jones (singer)Music & Radio10.92×
08Geri HalliwellFashion & Accessoires10.50×
09Alex WarrenMusic & Radio9.78×
10Cliff RichardMusic & Radio9.37×
11Shakin’ StevensMusic & Radio8.82×
12Bruce SpringsteenMusic & Radio8.78×
13The Beach BoysMusic & Radio8.70×
14Bonnie TylerMusic & Radio7.85×
15Dolly PartonMusic & Radio7.82×
16Elton JohnMusic & Radio7.12×
17CaravanMusic & Radio6.64×
18U.K.Music & Radio5.99×
19George MichaelMusic & Radio5.64×
20HalfordMusic & Radio2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rod Stewart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Rod Stewart audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
MindfulnessBALANCE1.42×
PatriotismCONSERVATISM1.34×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Rod Stewart audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Luxury OrientationPREMIUM0.90×
Risk AppetiteTHRILL0.99×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Rod Stewart have in United Kingdom?

Rod Stewart has an estimated audience of 3,323,182 people in United Kingdom, concentrated in England and North West.

02

What is the gender split and age of Rod Stewart fans?

63.8% of Rod Stewart fans are female, 36.2% are male, with an average age of 53.9 years.

03

Which brands do Rod Stewart fans like most?

Rod Stewart fans show strongest brand affinity for Phil Collins (12.7×), Neil Diamond (16.24×), and Barry Manilow (12.14×) over the country average.

04

Where do Rod Stewart fans live in United Kingdom?

Rod Stewart fans in United Kingdom are most concentrated in England (reach ~2.5M), North West (reach ~700K), and South East (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Rod Stewart fans also like?

Beyond Rod Stewart itself, the audience over-indexes on Neil Diamond (16.24×), Barry Manilow (12.14×), Billy Joel (13.86×), and Tom Jones (singer) (10.92×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Rod Stewart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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