skittles Audience in United States

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skittles has an estimated audience of 960,198 people in United States. 51.2% are female, 48.8% are male, average age 27.3. Top regions: Texas, California, Florida. Top brand affinities: Laffy Taffy, Sara Gilbert, Buzz Aldrin, Washburn University, Sour Patch Kids.

The average skittles fan in United States is 27.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Laffy Taffy, Sara Gilbert, Buzz Aldrin, with strongest over-indexing on Laffy Taffy (107.01× the country average). Demographically, the skittles audience skews balanced with an average age of 27.3, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chewing gum

Demographics of skittles fans

Demographic split for skittles audience in United States
MetricValue
Female51.2%
Male48.8%
Average age27.3
Estimated audience size960,198

Audience persona

The typical skittles fan in United States is balanced, around 27.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Laffy Taffy.

Top regions in United States

Top regions ranked by reach for skittles in United States
RegionReachAffinity
Texas115,9661.4×
California114,8311.09×
Florida77,8071.2×
New York58,7231.09×
Georgia40,0291.35×
Illinois36,4411.14×
Pennsylvania33,0251.02×
North Carolina32,8721.14×
Ohio30,1811.02×
Michigan26,6981.06×
Virginia26,1821.12×
New Jersey25,8561.06×
Indiana20,3591.16×
Washington20,3001.05×
Arizona20,0691.02×
Massachusetts19,8361.05×
Tennessee19,4151.01×
Maryland19,0911.16×
Missouri17,7301.15×
South Carolina16,7651.16×
Alabama15,4131.15×
Louisiana14,6261.18×
Minnesota14,0941.02×
Wisconsin13,8930.96×
Kentucky12,7381.06×
Colorado12,4580.82×
Oklahoma11,5951.09×
Oregon9,6330.88×
Mississippi9,4351.19×
Connecticut8,8760.92×
Kansas8,7411.16×
Arkansas8,6401.09×
Utah8,5701×
Nevada8,4460.91×
Iowa8,2831.05×
Nebraska5,2721.09×
Idaho4,1800.87×
New Mexico4,0990.85×
West Virginia4,0310.9×
Hawaii3,7070.9×
Maine2,8050.82×
New Hampshire2,7870.74×
Delaware2,4710.93×
Rhode Island2,4530.8×
Washington, District of Columbia2,3990.83×
South Dakota1,9070.86×
North Dakota1,7640.89×
Montana1,7530.66×
Alaska1,5680.76×
Vermont9620.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for skittles audience
BrandAffinityCategory
Laffy Taffy107.01×Food & Beverages
Sara Gilbert52.5×Movies & TV
Buzz Aldrin45.67×Literature
Washburn University147.23×Business & Career
Sour Patch Kids41.75×Food & Beverages
Gene Simmons26.23×Music & Radio
Airheads42.07×Movies & TV
Gummi candy10.07×Food & Beverages
Katie Lee (food critic)35.96×Food & Beverages
Skip-Bo78.32×Games
Restaurant Depot10.18×Food & Beverages
Real Time (Italy)80.58×Movies & TV
Legally Blonde15.83×Movies & TV
Trolli41.86×Food & Beverages
Cool Whip39.97×Food & Beverages
Showcase Cinemas41.09×Movies & TV
See's Candies13.97×Shopping
Smartsheet19.39×Technology & Electronics
Jack Whitehall29.92×Movies & TV
Hubba Bubba48.34×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by skittles audience
TraitClusterScore
Convenience OrientationPREMIUM1.42
LGBTQ+ IdentityOPEN1.17
ExtroversionTHRILL1.06
Early Adopter MentalityPOWER1.03
Urban LifestyleOPEN1.02
Social Media UsageJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for skittles
CountryShare
United States33.1%
United Kingdom10.1%
Mexico6.8%

See skittles audiences in other countries

More Chewing gum audiences in United States

Frequently asked questions

How many fans does skittles have in United States?

skittles has an estimated audience of 960,198 people in United States, concentrated in Texas and California.

What is the gender split and age of skittles fans?

51.2% of skittles fans are female, 48.8% are male, with an average age of 27.3 years.

Which brands do skittles fans like most?

skittles fans show strongest brand affinity for Laffy Taffy (107.01×), Sara Gilbert (52.5×), and Buzz Aldrin (45.67×) over the country average.

Where do skittles fans live in United States?

skittles fans in United States are most concentrated in Texas (reach 115,966), California (reach 114,831), and Florida (reach 77,807). These three regions account for the largest share of the active audience.

What other brands do skittles fans also like?

Beyond skittles itself, the audience over-indexes on Sara Gilbert (52.5×), Buzz Aldrin (45.67×), Washburn University (147.23×), and Sour Patch Kids (41.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for skittles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.