See's Candies Audience in United States

See's Candies logo

See's Candies has an estimated audience of 3,516,741 people in United States. 75.4% are female, 24.6% are male, average age 43.3. Top regions: California, Arizona, Texas. Top brand affinities: Anne Burrell, Geoffrey Zakarian, MyVideo, Chocolate Lovers, Ted Allen.

The average See's Candies fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Anne Burrell, Geoffrey Zakarian, MyVideo, with strongest over-indexing on Anne Burrell (29.4× the country average). Demographically, the See's Candies audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Sweet

Demographics of See's Candies fans

Demographic split for See's Candies audience in United States
MetricValue
Female75.4%
Male24.6%
Average age43.3
Estimated audience size3,516,741

Audience persona

The typical See's Candies fan in United States is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Anne Burrell.

Top regions in United States

Top regions ranked by reach for See's Candies in United States
RegionReachAffinity
California2,637,5567.39×
Arizona248,0753.45×
Texas240,1400.79×
Washington215,6113.06×
Oregon132,9103.3×
Nevada125,7343.7×
New York125,6680.64×
Florida104,4910.44×
Utah98,1623.12×
Colorado68,4401.23×
Illinois58,6500.5×
North Carolina55,3670.52×
Virginia54,3130.63×
Georgia50,0200.46×
Pennsylvania45,6160.39×
Ohio41,1150.38×
Tennessee40,1350.57×
Hawaii37,2362.46×
Michigan36,4350.4×
Massachusetts36,0010.52×
New Jersey34,5780.39×
Idaho32,4541.84×
Maryland29,4700.49×
Indiana28,4660.44×
Missouri27,9900.49×
Oklahoma25,9800.67×
Minnesota24,6060.49×
South Carolina23,8370.45×
Wisconsin21,3770.4×
Alabama18,7220.38×
Connecticut16,5780.47×
Kentucky16,5020.37×
Arkansas16,3040.56×
New Mexico15,8810.9×
Louisiana15,8410.35×
Kansas13,4550.49×
Iowa11,6660.4×
Nebraska9,7310.55×
Montana9,5980.98×
Mississippi8,9370.31×
New Hampshire6,7700.49×
Maine6,1730.49×
Alaska6,1490.82×
Washington, District of Columbia5,6330.53×
West Virginia5,0220.31×
Rhode Island4,8730.44×
Delaware4,0210.41×
Wyoming3,9480.76×
South Dakota3,8350.47×
North Dakota3,1750.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for See's Candies audience
BrandAffinityCategory
Anne Burrell29.4×Food & Beverages
Geoffrey Zakarian70.85×Food & Beverages
MyVideo118.32×Movies & TV
Chocolate Lovers25.74×Food & Beverages
Ted Allen90.78×Movies & TV
Jeni's Splendid Ice Creams14.52×Food & Beverages
Master class7.86×Business & Career
Jell-O25.85×Food & Beverages
Kenmore, Washington41.41×Travel & Leisure
Sunny Anderson50.56×Food & Beverages
Leonidas (chocolate maker)45.66×Food & Beverages
Tombstone (pizza)12.14×Food & Beverages
Alex Guarnaschelli24.84×Food & Beverages
Cool Whip26.59×Food & Beverages
Lawry's26.65×Food & Beverages
V for Vendetta (film)12.49×Movies & TV
Bizarre Foods with Andrew Zimmern28.38×Movies & TV
Harry & David14.82×Food & Beverages
Godiva Chocolatier16.34×Food & Beverages
Flour2.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by See's Candies audience
TraitClusterScore
Community OrientationOPEN1.33
Healthy LifestyleBALANCE1.32
Price SensitivityPREMIUM1.3
CreativityOPEN1.29
IndulgenceJOY1.29
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for See's Candies
CountryShare
United States83.7%
China4.1%
Japan1.4%

See See's Candies audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does See's Candies have in United States?

See's Candies has an estimated audience of 3,516,741 people in United States, concentrated in California and Arizona.

What is the gender split and age of See's Candies fans?

75.4% of See's Candies fans are female, 24.6% are male, with an average age of 43.3 years.

Which brands do See's Candies fans like most?

See's Candies fans show strongest brand affinity for Anne Burrell (29.4×), Geoffrey Zakarian (70.85×), and MyVideo (118.32×) over the country average.

Where do See's Candies fans live in United States?

See's Candies fans in United States are most concentrated in California (reach 2,637,556), Arizona (reach 248,075), and Texas (reach 240,140). These three regions account for the largest share of the active audience.

What other brands do See's Candies fans also like?

Beyond See's Candies itself, the audience over-indexes on Geoffrey Zakarian (70.85×), MyVideo (118.32×), Chocolate Lovers (25.74×), and Ted Allen (90.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for See's Candies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.