Rascasse Audience Intelligence

See's Candies Target Market in United States

A data profile of the people who buy, follow and care about See's Candies in United States — modelled from more than twelve digital signal sources. See's Candies has an estimated audience of 3,447,730 people in United States.

#955among Brand in United States#191in Shopping

The average See's Candies fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Anne Burrell, Geoffrey Zakarian, MyVideo, with strongest over-indexing on Anne Burrell (29.4× the country average).

Demographically, the See's Candies audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical See's Candies fan in United States is more female, around 43.3 years old, with strong Spirituality tendencies and a notable affinity for Anne Burrell.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the See's Candies profile in United States.

Audience size
3.4M
in United States
Gender
75.4%♀
24.6% male
Age
43.3
average years
Country rank
#9149
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of See's Candies

75.4% are female, 24.6% are male, average age 43.3.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for See's Candies audience in United States
MetricValue
Female75.4%
Male24.6%
Average age43.3
Estimated audience size3,447,730
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the See's Candies audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3917%
40-4919%
50+35%
Fig. 04

Worldwide distribution

83.3%

of the worldwide See's Candies audience comes from United States.

Worldwide audience distribution share by country for See's Candies
CountryShare
United States83.3%
China4.2%
Japan1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the See's Candies audience in United States is strongest.

Fig. 05

Top regions by affinity

See's Candies customers by region in United States
#RegionReachAffinity×
01California~2.5M6.87×
02Nevada~100K3.79×
03Arizona~200K3.39×
04Oregon~100K3.30×
05Utah~100K3.02×
06Washington~200K2.96×
07Hawaii~40K2.51×
08Idaho~30K1.92×
09Colorado~70K1.21×
10Montana~10K1.06×
11Alaska~7K0.92×
12New Mexico~20K0.91×
13Wyoming~5K0.87×
14Texas~200K0.76×
15Oklahoma~30K0.67×
16Virginia~50K0.64×
17New York~100K0.62×
18Arkansas~20K0.61×
19South Dakota~5K0.59×
20Tennessee~40K0.58×
21Nebraska~10K0.58×
22North Dakota~4K0.58×
23New Hampshire~8K0.57×
24Washington, District of Columbia~6K0.57×
25Maine~7K0.56×
26Kansas~20K0.55×
27Massachusetts~40K0.53×
28Missouri~30K0.52×
29Rhode Island~6K0.52×
30Delaware~5K0.52×
31North Carolina~50K0.51×
32Maryland~30K0.51×
33Minnesota~30K0.50×
34Connecticut~20K0.50×
35Illinois~60K0.48×
36South Carolina~20K0.47×
37Georgia~50K0.46×
38Indiana~30K0.45×
39Iowa~10K0.45×
40West Virginia~7K0.44×
41Florida~100K0.43×
42Wisconsin~20K0.43×
43Michigan~40K0.42×
44Alabama~20K0.42×
45Kentucky~20K0.42×
46Pennsylvania~50K0.40×
47New Jersey~40K0.40×
48Louisiana~20K0.40×
49Mississippi~10K0.40×
50Ohio~40K0.39×
Fig. 06

Affinity by region

Affinity by region — See's Candies, United States
0.39×1.00×6.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the See's Candies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for See's Candies audience
#·InterestCategoryAffinity×
01MyVideoMovies & TV118.32×
02Ted AllenMovies & TV90.78×
03Geoffrey ZakarianFood & Beverages70.85×
04Sunny AndersonFood & Beverages50.56×
05Leonidas (chocolate maker)Food & Beverages45.66×
06Kenmore, WashingtonTravel & Leisure41.41×
07Anne BurrellFood & Beverages29.40×
08Bizarre Foods with Andrew ZimmernMovies & TV28.38×
09Lawry'sFood & Beverages26.65×
10Cool WhipFood & Beverages26.59×
11Jell-OFood & Beverages25.85×
12Chocolate LoversFood & Beverages25.74×
13Alex GuarnaschelliFood & Beverages24.84×
14Godiva ChocolatierFood & Beverages16.34×
15Harry & DavidFood & Beverages14.82×
16Jeni's Splendid Ice CreamsFood & Beverages14.52×
17V for Vendetta (film)Movies & TV12.49×
18Tombstone (pizza)Food & Beverages12.14×
19Master classBusiness & Career7.86×
20OpenTableFood & Beverages6.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the See's Candies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by See's Candies audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.51×
Quality AwarenessPREMIUM1.45×
Design AffinityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by See's Candies audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.95×
Need for SecurityCONSERVATISM0.95×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is See's Candies's target market in United States?

See's Candies's target market in United States covers an estimated 3,447,730 people, concentrated in California and Arizona.

02

What is the gender split and age of See's Candies customers?

75.4% of the See's Candies audience are female, 24.6% are male, with an average age of 43.3 years.

03

Which brands do See's Candies fans like most?

See's Candies fans show strongest brand affinity for Anne Burrell (29.4×), Geoffrey Zakarian (70.85×), and MyVideo (118.32×) over the country average.

04

Where do See's Candies fans live in United States?

See's Candies fans in United States are most concentrated in California (reach ~2.5M), Arizona (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do See's Candies fans also like?

Beyond See's Candies itself, the audience over-indexes on Geoffrey Zakarian (70.85×), MyVideo (118.32×), Ted Allen (90.78×), and Chocolate Lovers (25.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See See's Candies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for See's Candies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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