Jeni's Splendid Ice Creams Audience in United States
Jeni's Splendid Ice Creams has an estimated audience of 3,186,184 people in United States. 63.7% are female, 36.3% are male, average age 39.6. Top brand affinities: Margot Robbie, Anna Kendrick, Kartell, Menchie's Frozen Yogurt, Dippin' Dots.
Top brand affinities include Margot Robbie, Anna Kendrick, Kartell, with strongest over-indexing on Margot Robbie (73.02× the country average). Demographically, the Jeni's Splendid Ice Creams audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Food & Beverages · Type: Brand
Demographics of Jeni's Splendid Ice Creams fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 39.6 |
| Estimated audience size | 3,186,184 |
Audience persona
The typical Jeni's Splendid Ice Creams fan in United States is more female, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Margot Robbie.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Margot Robbie | 73.02× | Movies & TV |
| Anna Kendrick | 33.86× | Movies & TV |
| Kartell | 106.35× | Home & Garden |
| Menchie's Frozen Yogurt | 29.06× | Food & Beverages |
| Dippin' Dots | 41.23× | Food & Beverages |
| Idris Elba | 16.33× | Movies & TV |
| Google Maps | 4.07× | Internet & Social Media |
| Natalie Dormer | 20× | Movies & TV |
| Which Wich? | 29.96× | Food & Beverages |
| Indeed.com | 3.54× | Business & Career |
| Capital One | 3.38× | Business & Career |
| Columbus Blue Jackets | 17.73× | Sports |
| Rose Leslie | 20× | Movies & TV |
| Calgary Flames | 20× | Sports |
| Enterprise Rent-A-Car | 4.45× | Cars & Mobility |
| Voodoo Doughnut | 16.22× | Food & Beverages |
| Tim Hortons | 16.06× | Food & Beverages |
| Circle K | 4.68× | Shopping |
| Samoas® Cookies | 52.51× | Food & Beverages |
| Dairy Queen | 4.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.7 |
| Luxury Orientation | PREMIUM | 1.65 |
| Indulgence | JOY | 1.56 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Quality Awareness | PREMIUM | 1.44 |
| Creativity | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.8% |
| Japan | 0.8% |
| United Kingdom | 0.4% |
See Jeni's Splendid Ice Creams audiences in other countries
- Jeni's Splendid Ice Creams — Germany
- Jeni's Splendid Ice Creams — United Kingdom
- Jeni's Splendid Ice Creams — France
- Jeni's Splendid Ice Creams — Italy
- Jeni's Splendid Ice Creams — Spain
- Jeni's Splendid Ice Creams — Brazil
- Jeni's Splendid Ice Creams — Japan
- Jeni's Splendid Ice Creams — South Korea
- Jeni's Splendid Ice Creams — India
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jeni's Splendid Ice Creams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.