Rascasse Audience Intelligence

Jeni's Splendid Ice Creams Target Market in United States

A data profile of the people who buy, follow and care about Jeni's Splendid Ice Creams in United States — modelled from more than twelve digital signal sources. Jeni's Splendid Ice Creams has an estimated audience of 3,474,383 people in United States.

#946among Brand in United States#584in Food & Beverages

The average Jeni's Splendid Ice Creams fan in United States is 39.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, Illinois.

Top brand affinities include Margot Robbie, Menchie's Frozen Yogurt, Dippin' Dots, with strongest over-indexing on Margot Robbie (23.95× the country average).

Demographically, the Jeni's Splendid Ice Creams audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jeni's Splendid Ice Creams fan in United States is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Margot Robbie.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeni's Splendid Ice Creams profile in United States.

Audience size
3.5M
in United States
Gender
63.7%♀
36.3% male
Age
39.6
average years
Country rank
#9086
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jeni's Splendid Ice Creams

63.7% are female, 36.3% are male, average age 39.6.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Jeni's Splendid Ice Creams audience in United States
MetricValue
Female63.7%
Male36.3%
Average age39.6
Estimated audience size3,474,383
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Jeni's Splendid Ice Creams audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3924%
40-4926%
50+14%
Fig. 04

Worldwide distribution

94.9%

of the worldwide Jeni's Splendid Ice Creams audience comes from United States.

Worldwide audience distribution share by country for Jeni's Splendid Ice Creams
CountryShare
United States94.9%
India0.9%
Canada0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeni's Splendid Ice Creams audience in United States is strongest.

Fig. 05

Top regions by affinity

Jeni's Splendid Ice Creams customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K5.85×
02Georgia~500K4.71×
03Illinois~500K4.35×
04Tennessee~300K3.95×
05Ohio~300K2.90×
06North Carolina~200K2.50×
07South Carolina~100K2.29×
08Virginia~200K2.05×
09Arizona~100K1.90×
10Texas~500K1.89×
11Pennsylvania~200K1.59×
12Alabama~70K1.51×
13Missouri~60K1.07×
14Maryland~60K1.05×
15California~300K0.87×
16Florida~200K0.74×
17Vermont~4K0.69×
18Massachusetts~30K0.51×
19Delaware~4K0.51×
20Rhode Island~5K0.50×
21Alaska~3K0.50×
22Kentucky~20K0.49×
23Connecticut~20K0.47×
24North Dakota~3K0.47×
25New Hampshire~6K0.46×
26South Dakota~3K0.46×
27Maine~5K0.45×
28New Jersey~40K0.44×
29Indiana~30K0.44×
30West Virginia~7K0.44×
31Michigan~40K0.43×
32Montana~4K0.43×
33New York~70K0.38×
34Hawaii~5K0.38×
35Minnesota~20K0.37×
36Iowa~10K0.37×
37Nebraska~6K0.37×
38Colorado~20K0.36×
39Wisconsin~20K0.36×
40Idaho~6K0.36×
41Utah~10K0.35×
42Mississippi~9K0.35×
43Arkansas~9K0.35×
44Kansas~9K0.35×
45New Mexico~6K0.35×
46Washington~20K0.34×
47Louisiana~10K0.34×
48Oregon~10K0.33×
49Nevada~10K0.32×
50Oklahoma~10K0.30×
Fig. 06

Affinity by region

Affinity by region — Jeni's Splendid Ice Creams, United States
0.30×1.00×5.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeni's Splendid Ice Creams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeni's Splendid Ice Creams audience
#·InterestCategoryAffinity×
01KartellHome & Garden42.98×
02Dippin' DotsFood & Beverages32.48×
03Which Wich?Food & Beverages32.47×
04Menchie's Frozen YogurtFood & Beverages30.11×
05Margot RobbieMovies & TV23.95×
06Calgary FlamesSports20.00×
07Rose LeslieMovies & TV18.64×
08Columbus Blue JacketsSports17.31×
09Ottawa SenatorsSports16.22×
10See's CandiesShopping14.52×
11Anna KendrickMovies & TV9.24×
12Baskin-RobbinsFood & Beverages7.85×
13Dairy QueenFood & Beverages3.81×
14Ice creamFood & Beverages3.45×
15Trader Joe'sShopping3.27×
16Discount storesShopping3.06×
17IKEAHome & Garden2.79×
18Mortgage loansBusiness & Career2.71×
19Organic foodFood & Beverages2.64×
20PinterestInternet & Social Media2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeni's Splendid Ice Creams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeni's Splendid Ice Creams audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.78×
Convenience OrientationPREMIUM1.75×
Price SensitivityPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeni's Splendid Ice Creams audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
Risk AppetiteTHRILL0.87×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jeni's Splendid Ice Creams's target market in United States?

Jeni's Splendid Ice Creams's target market in United States covers an estimated 3,474,383 people, concentrated in Texas and Georgia.

02

What is the gender split and age of Jeni's Splendid Ice Creams customers?

63.7% of the Jeni's Splendid Ice Creams audience are female, 36.3% are male, with an average age of 39.6 years.

03

Which brands do Jeni's Splendid Ice Creams fans like most?

Jeni's Splendid Ice Creams fans show strongest brand affinity for Margot Robbie (23.95×), Menchie's Frozen Yogurt (30.11×), and Dippin' Dots (32.48×) over the country average.

04

Where do Jeni's Splendid Ice Creams fans live in United States?

Jeni's Splendid Ice Creams fans in United States are most concentrated in Texas (reach ~500K), Georgia (reach ~500K), and Illinois (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jeni's Splendid Ice Creams fans also like?

Beyond Jeni's Splendid Ice Creams itself, the audience over-indexes on Menchie's Frozen Yogurt (30.11×), Dippin' Dots (32.48×), Which Wich? (32.47×), and See's Candies (14.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Jeni's Splendid Ice Creams audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeni's Splendid Ice Creams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →