Kartell Audience in United States

Kartell logo

Kartell has an estimated audience of 293,118 people in United States. 62.3% are female, 37.7% are male, average age 41.8. Top regions: New York, California, Florida. Top brand affinities: Artemide, Artek (company), Massimo Dutti, Ryuichi Sakamoto, Magic: The Gathering.

The average Kartell fan in United States is 41.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Artemide, Artek (company), Massimo Dutti, with strongest over-indexing on Artemide (351.68× the country average). Demographically, the Kartell audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Kartell fans

Demographic split for Kartell audience in United States
MetricValue
Female62.3%
Male37.7%
Average age41.8
Estimated audience size293,118

Audience persona

The typical Kartell fan in United States is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Artemide.

Top regions in United States

Top regions ranked by reach for Kartell in United States
RegionReachAffinity
New York70,9364.33×
California66,6082.07×
Florida36,2951.83×
Texas20,2420.8×
Massachusetts16,3492.83×
New Jersey13,2221.77×
Illinois10,1201.04×
Washington8,5581.46×
Michigan7,8791.03×
Georgia7,6810.85×
Pennsylvania7,1290.72×
Virginia6,0440.85×
North Carolina5,5700.63×
Ohio4,3970.49×
Arizona4,3870.73×
Maryland4,1730.83×
Oregon4,0591.21×
Connecticut3,8851.32×
Colorado3,4020.74×
Minnesota2,8130.67×
Washington, District of Columbia2,8073.19×
Missouri2,1930.46×
Nevada2,1510.76×
Tennessee2,1140.36×
Indiana2,0450.38×
Wisconsin1,8760.43×
South Carolina1,7240.39×
Louisiana1,7030.45×
Alabama1,5060.37×
Hawaii1,3251.05×
Utah1,2410.47×
Oklahoma1,1650.36×
Mississippi1,1490.48×
Kentucky1,1460.31×
Rhode Island1,1321.21×
Kansas1,0950.47×
Iowa1,0400.43×
Arkansas1,0210.42×
West Virginia9490.7×
Alaska9471.51×
Idaho8760.6×
Montana8251.01×
South Dakota8151.2×
North Dakota7931.32×
New Hampshire7820.68×
Wyoming7681.77×
Nebraska7660.52×
New Mexico7620.52×
Maine7540.72×
Vermont7421.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kartell audience
BrandAffinityCategory
Artemide351.68×Home & Garden
Artek (company)257.14×Home & Garden
Massimo Dutti110×Shopping
Ryuichi Sakamoto274.09×Movies & TV
Magic: The Gathering36.77×Games
Le Creuset50.96×Home & Garden
Food5278.02×Food & Beverages
Home decorating ideas20×Home & Garden
Four Tet221.55×Music & Radio
Tom Dixon232.65×Home & Garden
Super Mario Bros.35.45×Games
Chicago Marathon48.13×Sports
Georg Jensen139.29×Home & Garden
Royal Copenhagen161.34×Home & Garden
Marvel Legends66.28×Movies & TV
Roche Bobois65.96×Home & Garden
Jeni's Splendid Ice Creams42.98×Food & Beverages
Le Pain Quotidien64.94×Food & Beverages
Home Renovations20×Home & Garden
Merchandising29.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kartell audience
TraitClusterScore
Quality AwarenessPREMIUM8.96
Design AffinityPREMIUM5.35
Luxury OrientationPREMIUM4.46
IndulgenceJOY2.91
SustainabilityBALANCE2.68
DIY MentalityTHRILL1.98

Worldwide distribution

Worldwide audience distribution share by country for Kartell
CountryShare
Italy28.9%
France19.3%
United States6.3%

See Kartell audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Kartell have in United States?

Kartell has an estimated audience of 293,118 people in United States, concentrated in New York and California.

What is the gender split and age of Kartell fans?

62.3% of Kartell fans are female, 37.7% are male, with an average age of 41.8 years.

Which brands do Kartell fans like most?

Kartell fans show strongest brand affinity for Artemide (351.68×), Artek (company) (257.14×), and Massimo Dutti (110×) over the country average.

Where do Kartell fans live in United States?

Kartell fans in United States are most concentrated in New York (reach 70,936), California (reach 66,608), and Florida (reach 36,295). These three regions account for the largest share of the active audience.

What other brands do Kartell fans also like?

Beyond Kartell itself, the audience over-indexes on Artek (company) (257.14×), Massimo Dutti (110×), Ryuichi Sakamoto (274.09×), and Magic: The Gathering (36.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kartell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.