Rascasse Audience Intelligence

Kartell Target Market in United States

A data profile of the people who buy, follow and care about Kartell in United States — modelled from more than twelve digital signal sources. Kartell has an estimated audience of 292,082 people in United States.

#23among Furniture in United States#5076among Brand in United States#1700in Home & Garden

The average Kartell fan in United States is 41.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Artemide, Artek, Ryuichi Sakamoto, with strongest over-indexing on Artemide (351.68× the country average).

Demographically, the Kartell audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kartell fan in United States is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Artemide.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kartell profile in United States.

Audience size
292K
in United States
Gender
62.3%♀
37.7% male
Age
41.8
average years
Country rank
#49032
Brand in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kartell

62.3% are female, 37.7% are male, average age 41.8.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Kartell audience in United States
MetricValue
Female62.3%
Male37.7%
Average age41.8
Estimated audience size292,082
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Kartell audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3923%
40-4924%
50+23%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Kartell audience comes from United States.

Worldwide audience distribution share by country for Kartell
CountryShare
Italy28.2%
France18.7%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kartell audience in United States is strongest.

Fig. 05

Top regions by affinity

Kartell customers by region in United States
#RegionReachAffinity×
01New York~70K4.05×
02Massachusetts~10K2.58×
03Washington, District of Columbia~2K1.93×
04California~60K1.87×
05Florida~30K1.63×
06New Jersey~10K1.54×
07Washington~7K1.25×
08Connecticut~3K1.13×
09Vermont<1K1.13×
10Alaska<1K1.12×
11Oregon~4K1.07×
12North Dakota<1K1.06×
13Rhode Island<1K1.05×
14Michigan~8K1.03×
15Montana<1K1.03×
16South Dakota<1K1.02×
17Hawaii~1K1.01×
18Delaware<1K0.98×
19Illinois~9K0.97×
20West Virginia~1K0.96×
21New Hampshire~1K0.96×
22Maine~1K0.96×
23Idaho~1K0.94×
24New Mexico~1K0.92×
25Nebraska~1K0.92×
26Utah~2K0.91×
27Mississippi~2K0.91×
28Virginia~6K0.90×
29Alabama~4K0.90×
30Nevada~3K0.90×
31Arkansas~2K0.90×
32Arizona~5K0.89×
33Maryland~4K0.89×
34Colorado~4K0.89×
35Kansas~2K0.89×
36Iowa~2K0.88×
37Georgia~8K0.87×
38Oklahoma~3K0.87×
39Louisiana~3K0.86×
40Kentucky~3K0.86×
41Minnesota~4K0.85×
42South Carolina~4K0.82×
43Pennsylvania~8K0.81×
44Missouri~4K0.81×
45Wisconsin~4K0.81×
46Indiana~4K0.79×
47Texas~20K0.78×
48Tennessee~5K0.78×
49North Carolina~7K0.77×
50Ohio~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Kartell, United States
0.71×1.00×4.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kartell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kartell audience
#·InterestCategoryAffinity×
01ArtemideHome & Garden351.68×
02Ryuichi SakamotoMovies & TV274.09×
03ArtekHome & Garden257.14×
04Tom DixonHome & Garden232.65×
05Four TetMusic & Radio221.55×
06Royal CopenhagenHome & Garden161.34×
07Georg JensenHome & Garden139.29×
08Massimo DuttiShopping110.00×
09FlosHome & Garden99.47×
10Food52Food & Beverages78.02×
11Marvel LegendsMovies & TV66.28×
12Roche BoboisHome & Garden65.96×
13Le Pain QuotidienFood & Beverages64.94×
14JoJo's Bizarre AdventureLiterature54.26×
15Le CreusetHome & Garden50.96×
16Chicago MarathonSports48.13×
17Jeni's Splendid Ice CreamsFood & Beverages42.98×
18Magic: The GatheringGames36.77×
19Super Mario Bros.Games35.45×
20Home decorating ideasHome & Garden20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kartell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kartell audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM14.85×
Urban LifestyleOPEN2.77×
Luxury OrientationPREMIUM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kartell audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
PatriotismCONSERVATISM0.95×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kartell's target market in United States?

Kartell's target market in United States covers an estimated 292,082 people, concentrated in New York and California.

02

What is the gender split and age of Kartell customers?

62.3% of the Kartell audience are female, 37.7% are male, with an average age of 41.8 years.

03

Which brands do Kartell fans like most?

Kartell fans show strongest brand affinity for Artemide (351.68×), Artek (257.14×), and Ryuichi Sakamoto (274.09×) over the country average.

04

Where do Kartell fans live in United States?

Kartell fans in United States are most concentrated in New York (reach ~70K), California (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kartell fans also like?

Beyond Kartell itself, the audience over-indexes on Artek (257.14×), Ryuichi Sakamoto (274.09×), Massimo Dutti (110×), and Magic: The Gathering (36.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See Kartell audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kartell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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