Rascasse Audience Intelligence

Marvel Legends Audience in United States

A data profile of the people who buy, follow and care about Marvel Legends in United States — modelled from more than twelve digital signal sources. Marvel Legends has an estimated audience of 1,352,423 people in United States.

#89among Fictional Character in United States#3243in Movies & TV

The average Marvel Legends fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guardians of the Galaxy (film), Doctor Strange, Night at the Museum, with strongest over-indexing on Guardians of the Galaxy (film) (31.57× the country average).

Demographically, the Marvel Legends audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marvel Legends fan in United States is more male, around 33.5 years old, with strong Pet Ownership tendencies and a notable affinity for Guardians of the Galaxy (film).

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marvel Legends profile in United States.

Audience size
1.4M
in United States
Gender
27.7%♀
72.3% male
Age
33.5
average years
Country rank
#19146
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marvel Legends fans

27.7% are female, 72.3% are male, average age 33.5.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Marvel Legends audience in United States
MetricValue
Female27.7%
Male72.3%
Average age33.5
Estimated audience size1,352,423
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Marvel Legends audience in United States
Age bracketShare%
16-1935%
20-2919%
30-3920%
40-4918%
50+8%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Marvel Legends audience comes from United States.

Worldwide audience distribution share by country for Marvel Legends
CountryShare
United States36.6%
Germany8.4%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marvel Legends audience in United States is strongest.

Fig. 05

Top regions by affinity

Marvel Legends fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~70K1.59×
02West Virginia~10K1.57×
03Kentucky~30K1.49×
04Delaware~5K1.44×
05Texas~200K1.43×
06New Mexico~10K1.41×
07Hawaii~8K1.29×
08Indiana~30K1.28×
09California~200K1.27×
10Nevada~20K1.19×
11Arkansas~10K1.18×
12Arizona~30K1.17×
13Utah~10K1.13×
14Alaska~3K1.10×
15Ohio~50K1.09×
16Oklahoma~20K1.08×
17Tennessee~30K1.07×
18Alabama~20K1.05×
19Pennsylvania~50K1.04×
20Michigan~40K1.03×
21New York~80K1.01×
22New Jersey~30K1.01×
23Iowa~10K1.00×
24Missouri~20K0.99×
25South Dakota~3K0.99×
26Rhode Island~4K0.98×
27Kansas~10K0.96×
28North Carolina~40K0.94×
29Virginia~30K0.93×
30New Hampshire~5K0.93×
31Florida~80K0.91×
32Georgia~40K0.90×
33Wisconsin~20K0.90×
34Nebraska~6K0.90×
35Oregon~10K0.89×
36Mississippi~10K0.89×
37Massachusetts~20K0.88×
38Maryland~20K0.88×
39South Carolina~20K0.88×
40Minnesota~20K0.85×
41North Dakota~2K0.85×
42Colorado~20K0.82×
43Maine~4K0.82×
44Connecticut~10K0.79×
45Vermont~2K0.79×
46Louisiana~10K0.78×
47Montana~3K0.78×
48Washington~20K0.77×
49Idaho~5K0.75×
50Washington, District of Columbia~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Marvel Legends, United States
0.67×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marvel Legends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marvel Legends audience
#·InterestCategoryAffinity×
01CalzedoniaFashion & Accessoires79.58×
02KartellHome & Garden66.28×
03Ant-Man (film)Movies & TV47.10×
04Night at the MuseumMovies & TV45.22×
05Doctor StrangeLiterature39.06×
06Guardians of the Galaxy (film)Movies & TV31.57×
07Black Panther (comics)Literature30.78×
08Anthony MackieMovies & TV28.41×
09Transformers (toy line)Kids & Family21.59×
10Hot WheelsKids & Family18.67×
11captain americaMovies & TV17.39×
12AfghanistanTravel & Leisure14.68×
13Superhero fictionLiterature14.36×
14IranTravel & Leisure13.40×
15Elizabeth OlsenMovies & TV11.90×
16Rachel McAdamsMovies & TV10.79×
17Marvel Cinematic UniverseMovies & TV10.78×
18PokémonGames7.45×
19Anime and manga fandomLiterature6.19×
20SupermanMovies & TV4.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marvel Legends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marvel Legends audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.83×
PatriotismCONSERVATISM1.81×
Early Adopter MentalityPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marvel Legends audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
Price SensitivityPREMIUM0.73×
Career OrientationPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marvel Legends have in United States?

Marvel Legends has an estimated audience of 1,352,423 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marvel Legends fans?

27.7% of Marvel Legends fans are female, 72.3% are male, with an average age of 33.5 years.

03

Which brands do Marvel Legends fans like most?

Marvel Legends fans show strongest brand affinity for Guardians of the Galaxy (film) (31.57×), Doctor Strange (39.06×), and Night at the Museum (45.22×) over the country average.

04

Where do Marvel Legends fans live in United States?

Marvel Legends fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Marvel Legends fans also like?

Beyond Marvel Legends itself, the audience over-indexes on Doctor Strange (39.06×), Night at the Museum (45.22×), Ant-Man (film) (47.1×), and Calzedonia (79.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marvel Legends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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