Marvel Legends Audience in United States

Marvel Legends logo

Marvel Legends has an estimated audience of 1,352,012 people in United States. 27.7% are female, 72.3% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Doctor Strange, Guardians of the Galaxy (film), Calzedonia, Kartell, Anthony Mackie.

The average Marvel Legends fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Doctor Strange, Guardians of the Galaxy (film), Calzedonia, with strongest over-indexing on Doctor Strange (64.29× the country average). Demographically, the Marvel Legends audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Marvel Legends fans

Demographic split for Marvel Legends audience in United States
MetricValue
Female27.7%
Male72.3%
Average age33.5
Estimated audience size1,352,012

Audience persona

The typical Marvel Legends fan in United States is more male, around 33.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Doctor Strange.

Top regions in United States

Top regions ranked by reach for Marvel Legends in United States
RegionReachAffinity
California198,1861.33×
Texas176,8811.52×
Florida87,1290.95×
New York86,2201.14×
Illinois63,2961.41×
Pennsylvania52,0821.14×
Ohio49,5061.19×
North Carolina40,1360.99×
Georgia38,9770.94×
Michigan37,7951.07×
New Jersey37,3821.09×
Indiana35,5061.44×
Arizona32,0891.16×
Tennessee31,3281.16×
Virginia31,2570.95×
Massachusetts24,5450.92×
Kentucky24,5181.45×
Missouri24,1551.11×
Maryland22,0590.95×
Washington21,4720.79×
Alabama19,7541.05×
Wisconsin18,4320.91×
Colorado18,2900.86×
South Carolina17,9060.88×
Minnesota17,2380.89×
Oklahoma16,4161.09×
Nevada15,8891.22×
Louisiana14,3160.82×
Oregon13,7100.88×
Utah13,0601.08×
Iowa11,7591.06×
Arkansas11,6961.05×
Connecticut11,2750.83×
Kansas10,9961.03×
Mississippi9,4240.85×
New Mexico8,8021.3×
West Virginia8,1121.29×
Delaware6,2121.67×
New Hampshire5,3961.01×
Nebraska5,2520.77×
Idaho4,7470.7×
Hawaii4,5010.77×
Rhode Island4,0590.94×
Maine3,5750.74×
Montana2,6360.7×
Washington, District of Columbia2,6050.64×
North Dakota2,2230.8×
South Dakota1,9470.62×
Vermont1,7440.73×
Alaska1,4630.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marvel Legends audience
BrandAffinityCategory
Doctor Strange64.29×Literature
Guardians of the Galaxy (film)33.73×Movies & TV
Calzedonia107.49×Fashion & Accessoires
Kartell149.86×Home & Garden
Anthony Mackie50.56×Movies & TV
Ant-Man (film)51×Movies & TV
Superman5.81×Movies & TV
Black Panther (comics)27.86×Literature
Lego Star Wars42.09×Kids & Family
Night at the Museum34.51×Movies & TV
captain america25.38×Movies & TV
Houston Astros10.39×Sports
Millie Bobby Brown8.27×Movies & TV
Anime and manga fandom6.85×Literature
Pokémon6.46×Games
Los Angeles Dodgers7.1×Sports
Disneyland Paris11.53×Travel & Leisure
The Legend of Zelda9.76×Games
Pokémon Trading Card Game17.08×Games
Superhero fiction10.65×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marvel Legends audience
TraitClusterScore
Early Adopter MentalityPOWER2.23
LGBTQ+ IdentityOPEN2.02
Pet OwnershipJOY1.72
Luxury OrientationPREMIUM1.61
Sports ActivityPOWER1.55
Urban LifestyleOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Marvel Legends
CountryShare
United States36.8%
Germany8.5%
Japan7.9%

See Marvel Legends audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Marvel Legends have in United States?

Marvel Legends has an estimated audience of 1,352,012 people in United States, concentrated in California and Texas.

What is the gender split and age of Marvel Legends fans?

27.7% of Marvel Legends fans are female, 72.3% are male, with an average age of 33.5 years.

Which brands do Marvel Legends fans like most?

Marvel Legends fans show strongest brand affinity for Doctor Strange (64.29×), Guardians of the Galaxy (film) (33.73×), and Calzedonia (107.49×) over the country average.

Where do Marvel Legends fans live in United States?

Marvel Legends fans in United States are most concentrated in California (reach 198,186), Texas (reach 176,881), and Florida (reach 87,129). These three regions account for the largest share of the active audience.

What other brands do Marvel Legends fans also like?

Beyond Marvel Legends itself, the audience over-indexes on Guardians of the Galaxy (film) (33.73×), Calzedonia (107.49×), Kartell (149.86×), and Anthony Mackie (50.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marvel Legends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.