Marvel Legends Audience in Germany
Marvel Legends has an estimated audience of 311,659 people in Germany. 47.5% are female, 52.5% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Hobbs, Dog breed, Hauptschule, Figure painting (hobby), Google Home.
The average Marvel Legends fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Hobbs, Dog breed, Hauptschule, with strongest over-indexing on Hobbs (29.61× the country average). Demographically, the Marvel Legends audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Fictional Character
Demographics of Marvel Legends fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 38.0 |
| Estimated audience size | 311,659 |
Audience persona
The typical Marvel Legends fan in Germany is balanced, around 38.0 years old, with strong DIY Mentality tendencies and a notable affinity for Hobbs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,308 | 1.41× |
| Bayern | 55,816 | 1.11× |
| Niedersachsen | 52,519 | 1.74× |
| Baden-Württemberg | 44,640 | 1.05× |
| Hessen | 25,623 | 1.08× |
| Rheinland-Pfalz | 13,444 | 0.86× |
| Schleswig-Holstein | 13,300 | 1.19× |
| Thüringen | 12,899 | 1.62× |
| Sachsen | 9,522 | 0.62× |
| Berlin | 9,520 | 0.68× |
| Hamburg | 6,637 | 0.94× |
| Brandenburg | 6,361 | 0.66× |
| Sachsen-Anhalt | 5,011 | 0.62× |
| Mecklenburg-Vorpommern | 4,407 | 0.74× |
| Saarland | 2,762 | 0.72× |
| Bremen | 2,524 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobbs | 29.61× | Shopping |
| Dog breed | 1.8× | Pets & Animals |
| Hauptschule | 13.12× | Kids & Family |
| Figure painting (hobby) | 6.06× | Arts & Culture |
| Google Home | 8.53× | Technology & Electronics |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 3.09× | Music & Radio |
| Hypertext | 3.38× | Technology & Electronics |
| Personalised Gifts | 2.11× | Home & Garden |
| Progressive rock | 1.62× | Music & Radio |
| Eindhoven | 2.11× | Travel & Leisure |
| Headhunters (film) | 4.54× | Movies & TV |
| This Is England | 13.34× | Movies & TV |
| Minestrone | 2.37× | Food & Beverages |
| Škoda Kodiaq | 1.76× | Cars & Mobility |
| Keeper (password manager) | 3.64× | Technology & Electronics |
| Israel | 1.5× | Travel & Leisure |
| Handmade Gifts | 1.53× | Kids & Family |
| Cadzand | 13.03× | Travel & Leisure |
| Queens College, City University of New York | 20× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.58 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Tradition | CONSERVATISM | 1.37 |
| Risk Appetite | THRILL | 1.33 |
| Travelling | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.8% |
| Germany | 8.5% |
| Japan | 7.9% |
See Marvel Legends audiences in other countries
More Movies & TV audiences in Germany
- Bubbles (The Wire) (6,973,525)
- banks (3,753,523)
- Juliet (3,355,041)
- Mary Poppins (character) (2,168,568)
- J.D. (Scrubs) (2,141,750)
Frequently asked questions
How many fans does Marvel Legends have in Germany?
Marvel Legends has an estimated audience of 311,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marvel Legends fans?
47.5% of Marvel Legends fans are female, 52.5% are male, with an average age of 38.0 years.
Which brands do Marvel Legends fans like most?
Marvel Legends fans show strongest brand affinity for Hobbs (29.61×), Dog breed (1.8×), and Hauptschule (13.12×) over the country average.
Where do Marvel Legends fans live in Germany?
Marvel Legends fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,308), Bayern (reach 55,816), and Niedersachsen (reach 52,519). These three regions account for the largest share of the active audience.
What other brands do Marvel Legends fans also like?
Beyond Marvel Legends itself, the audience over-indexes on Dog breed (1.8×), Hauptschule (13.12×), Figure painting (hobby) (6.06×), and Google Home (8.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marvel Legends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.