Rascasse Audience Intelligence

Marvel Legends Audience in Germany

A data profile of the people who buy, follow and care about Marvel Legends in Germany — modelled from more than twelve digital signal sources. Marvel Legends has an estimated audience of 311,686 people in Germany.

#81among Fictional Character in Germany#2820in Movies & TV

The average Marvel Legends fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Kelly Osbourne, Thor (Marvel Comics), Heath Ledger, with strongest over-indexing on Kelly Osbourne (20× the country average).

Demographically, the Marvel Legends audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marvel Legends fan in Germany is balanced, around 38.0 years old, with strong Individualism tendencies and a notable affinity for Kelly Osbourne.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marvel Legends profile in Germany.

Audience size
312K
in Germany
Gender
47.5%♀
52.5% male
Age
38.0
average years
Country rank
#16846
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marvel Legends fans

47.5% are female, 52.5% are male, average age 38.0.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Marvel Legends audience in Germany
MetricValue
Female47.5%
Male52.5%
Average age38.0
Estimated audience size311,686
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Marvel Legends audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3925%
40-4921%
50+15%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Marvel Legends audience comes from Germany.

Worldwide audience distribution share by country for Marvel Legends
CountryShare
United States36.6%
Germany8.4%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marvel Legends audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marvel Legends fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~50K1.53×
02Nordrhein-Westfalen~90K1.30×
03Thüringen~10K1.28×
04Schleswig-Holstein~10K1.09×
05Hessen~30K1.06×
06Bayern~50K1.05×
07Hamburg~7K1.05×
08Rheinland-Pfalz~20K1.03×
09Bremen~3K0.98×
10Baden-Württemberg~40K0.97×
11Mecklenburg-Vorpommern~6K0.97×
12Saarland~4K0.96×
13Brandenburg~9K0.90×
14Sachsen-Anhalt~7K0.86×
15Berlin~10K0.81×
16Sachsen~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Marvel Legends, Germany
0.77×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marvel Legends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marvel Legends audience
#·InterestCategoryAffinity×
01Agents of S.H.I.E.L.D.Movies & TV36.69×
02Thor (Marvel Comics)Literature31.35×
03captain americaMovies & TV30.73×
04ThanosLiterature26.15×
05Daredevil (film)Movies & TV22.17×
06Gal GadotFashion & Accessoires21.85×
07Kelly OsbourneMusic & Radio20.00×
08Heath LedgerMovies & TV20.00×
09Whoopi GoldbergMovies & TV19.80×
10Christopher NolanMovies & TV15.82×
11Shōnen mangaLiterature13.84×
12Anne HathawayMovies & TV13.31×
13Emma StoneMovies & TV12.47×
14Henry CavillMovies & TV11.58×
15Jason MomoaMovies & TV9.77×
16Robert RedfordMovies & TV9.08×
17Mission: ImpossibleMovies & TV8.25×
18SupermanMovies & TV7.73×
19Millie Bobby BrownMovies & TV7.47×
20BatmanMovies & TV4.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marvel Legends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marvel Legends audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.58×
ExtroversionTHRILL1.51×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marvel Legends audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
Design AffinityPREMIUM0.78×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marvel Legends have in Germany?

Marvel Legends has an estimated audience of 311,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marvel Legends fans?

47.5% of Marvel Legends fans are female, 52.5% are male, with an average age of 38.0 years.

03

Which brands do Marvel Legends fans like most?

Marvel Legends fans show strongest brand affinity for Kelly Osbourne (20×), Thor (Marvel Comics) (31.35×), and Heath Ledger (20×) over the country average.

04

Where do Marvel Legends fans live in Germany?

Marvel Legends fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Marvel Legends fans also like?

Beyond Marvel Legends itself, the audience over-indexes on Thor (Marvel Comics) (31.35×), Heath Ledger (20×), Gal Gadot (21.85×), and Superman (7.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Marvel Legends audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marvel Legends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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