Rascasse Audience Intelligence

Shōnen manga Audience in Germany

A data profile of the people who buy, follow and care about Shōnen manga in Germany — modelled from more than twelve digital signal sources. Shōnen manga has an estimated audience of 1,627,610 people in Germany.

#22among Literary genre in Germany#2275among Topic in Germany#58in Literature

The average Shōnen manga fan in Germany is 26.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Naruto Uzumaki, Naruto, Hunter × Hunter, with strongest over-indexing on Naruto Uzumaki (33.43× the country average).

Demographically, the Shōnen manga audience skews balanced with an average age of 26.5, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shōnen manga fan in Germany is balanced, around 26.5 years old, with strong Pet Ownership tendencies and a notable affinity for Naruto Uzumaki.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shōnen manga profile in Germany.

Audience size
1.6M
in Germany
Gender
45.9%♀
54.1% male
Age
26.5
average years
Country rank
#4128
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shōnen manga fans

45.9% are female, 54.1% are male, average age 26.5.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Shōnen manga audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age26.5
Estimated audience size1,627,610
Fig. 03

Age distribution

Ø 26.5
average years
Age distribution of the Shōnen manga audience in Germany
Age bracketShare%
16-1957%
20-2924%
30-3911%
40-496%
50+3%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Shōnen manga audience comes from Germany.

Worldwide audience distribution share by country for Shōnen manga
CountryShare
Japan36.2%
United States16.9%
South Korea3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shōnen manga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shōnen manga fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.17×
02Niedersachsen~200K1.07×
03Sachsen~90K1.07×
04Berlin~80K1.05×
05Rheinland-Pfalz~80K1.04×
06Mecklenburg-Vorpommern~30K1.04×
07Nordrhein-Westfalen~400K1.02×
08Bremen~10K1.02×
09Hamburg~40K1.01×
10Schleswig-Holstein~60K1.00×
11Saarland~20K1.00×
12Brandenburg~50K0.98×
13Hessen~100K0.93×
14Thüringen~40K0.90×
15Baden-Württemberg~200K0.87×
16Bayern~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Shōnen manga, Germany
0.80×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shōnen manga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shōnen manga audience
#·InterestCategoryAffinity×
01Anime worldGames35.93×
02Naruto UzumakiLiterature33.43×
03Sword Art OnlineLiterature30.79×
04NarutoLiterature26.93×
05Dragon Ball (anime)Movies & TV26.77×
06Vagabond (manga)Literature26.07×
07Fairy TailLiterature25.03×
08WebtoonInternet & Social Media24.00×
09Hunter × HunterLiterature23.66×
10MangakaLiterature19.63×
11Dragon Ball ZMovies & TV14.02×
12CrunchyrollGames13.63×
13Anime & CosplayFashion & Accessoires12.90×
14DeviantArtInternet & Social Media12.59×
15Pokémon (video game series)Games12.51×
16OtakuLiterature12.39×
17One PieceMovies & TV10.20×
18Anime and manga fandomLiterature9.53×
19Anime conventionLiterature8.49×
20KPop Demon HuntersMovies & TV6.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shōnen manga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shōnen manga audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.39×
MindfulnessBALANCE1.38×
ExtroversionTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shōnen manga audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.27×
DIY MentalityTHRILL0.43×
Design AffinityPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shōnen manga have in Germany?

Shōnen manga has an estimated audience of 1,627,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shōnen manga fans?

45.9% of Shōnen manga fans are female, 54.1% are male, with an average age of 26.5 years.

03

Which brands do Shōnen manga fans like most?

Shōnen manga fans show strongest brand affinity for Naruto Uzumaki (33.43×), Naruto (26.93×), and Hunter × Hunter (23.66×) over the country average.

04

Where do Shōnen manga fans live in Germany?

Shōnen manga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Shōnen manga fans also like?

Beyond Shōnen manga itself, the audience over-indexes on Naruto (26.93×), Hunter × Hunter (23.66×), Dragon Ball (anime) (26.77×), and One Piece (10.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Shōnen manga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shōnen manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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