Shōnen manga Audience in Germany
Shōnen manga has an estimated audience of 1,627,610 people in Germany. 45.9% are female, 54.1% are male, average age 26.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Naruto Uzumaki, Naruto, Hunter × Hunter, Dragon Ball (anime), Yahoo!ショッピング.
The average Shōnen manga fan in Germany is 26.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Naruto Uzumaki, Naruto, Hunter × Hunter, with strongest over-indexing on Naruto Uzumaki (33.43× the country average). Demographically, the Shōnen manga audience skews balanced with an average age of 26.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Shōnen manga fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 26.5 |
| Estimated audience size | 1,627,610 |
Audience persona
The typical Shōnen manga fan in Germany is balanced, around 26.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Naruto Uzumaki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 372,966 | 1.05× |
| Bayern | 212,605 | 0.81× |
| Baden-Württemberg | 194,009 | 0.87× |
| Niedersachsen | 171,978 | 1.09× |
| Hessen | 115,791 | 0.93× |
| Sachsen | 86,647 | 1.09× |
| Rheinland-Pfalz | 85,665 | 1.05× |
| Berlin | 80,196 | 1.1× |
| Schleswig-Holstein | 58,298 | 1× |
| Sachsen-Anhalt | 50,045 | 1.19× |
| Brandenburg | 49,292 | 0.98× |
| Hamburg | 37,440 | 1.02× |
| Thüringen | 35,234 | 0.85× |
| Mecklenburg-Vorpommern | 31,977 | 1.03× |
| Saarland | 18,948 | 0.95× |
| Bremen | 13,946 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Naruto Uzumaki | 33.43× | Literature |
| Naruto | 26.93× | Literature |
| Hunter × Hunter | 23.66× | Literature |
| Dragon Ball (anime) | 26.77× | Movies & TV |
| Yahoo!ショッピング | 7.05× | |
| Fairy Tail | 25.03× | Literature |
| Pokémon (video game series) | 12.51× | Games |
| One Piece | 10.2× | Movies & TV |
| Crunchyroll | 13.63× | Games |
| Otaku | 12.39× | Literature |
| Anime and manga fandom | 9.53× | Literature |
| Webtoon | 24× | Internet & Social Media |
| Sword Art Online | 30.79× | Literature |
| Dragon Ball Z | 14.02× | Movies & TV |
| Anime & Cosplay | 12.9× | Fashion & Accessoires |
| DeviantArt | 12.59× | Internet & Social Media |
| Vagabond (manga) | 26.07× | Literature |
| Anime convention | 8.49× | Literature |
| Anime world | 35.93× | Games |
| Mangaka | 19.63× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.33 |
| Sports Activity | POWER | 1.27 |
| Social Media Usage | JOY | 1.13 |
| Early Adopter Mentality | POWER | 1.12 |
| Urban Lifestyle | OPEN | 1.08 |
| Sustainability | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 36.2% |
| United States | 16.9% |
| South Korea | 3.8% |
See Shōnen manga audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Shōnen manga have in Germany?
Shōnen manga has an estimated audience of 1,627,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shōnen manga fans?
45.9% of Shōnen manga fans are female, 54.1% are male, with an average age of 26.5 years.
Which brands do Shōnen manga fans like most?
Shōnen manga fans show strongest brand affinity for Naruto Uzumaki (33.43×), Naruto (26.93×), and Hunter × Hunter (23.66×) over the country average.
Where do Shōnen manga fans live in Germany?
Shōnen manga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 372,966), Bayern (reach 212,605), and Baden-Württemberg (reach 194,009). These three regions account for the largest share of the active audience.
What other brands do Shōnen manga fans also like?
Beyond Shōnen manga itself, the audience over-indexes on Naruto (26.93×), Hunter × Hunter (23.66×), Dragon Ball (anime) (26.77×), and Yahoo!ショッピング (7.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shōnen manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.