Sword Art Online Audience in Germany
Sword Art Online has an estimated audience of 391,691 people in Germany. 36.0% are female, 64.0% are male, average age 27.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Entertainment, Games, My Hero Academia, FC Bayern Munich, Fairy Tail.
The average Sword Art Online fan in Germany is 27.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Entertainment, Games, My Hero Academia, with strongest over-indexing on Entertainment (2.43× the country average). Demographically, the Sword Art Online audience skews more male with an average age of 27.4, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Manga
Demographics of Sword Art Online fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 27.4 |
| Estimated audience size | 391,691 |
Audience persona
The typical Sword Art Online fan in Germany is more male, around 27.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Entertainment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,464 | 1.1× |
| Bayern | 54,030 | 0.86× |
| Baden-Württemberg | 44,955 | 0.84× |
| Niedersachsen | 42,070 | 1.11× |
| Hessen | 27,952 | 0.94× |
| Rheinland-Pfalz | 20,006 | 1.02× |
| Sachsen | 19,093 | 0.99× |
| Berlin | 16,478 | 0.94× |
| Schleswig-Holstein | 14,342 | 1.02× |
| Brandenburg | 13,218 | 1.09× |
| Sachsen-Anhalt | 11,925 | 1.18× |
| Thüringen | 10,595 | 1.06× |
| Mecklenburg-Vorpommern | 7,928 | 1.06× |
| Hamburg | 7,716 | 0.87× |
| Saarland | 4,154 | 0.86× |
| Bremen | 3,558 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entertainment | 2.43× | Movies & TV |
| Games | 2.67× | Games |
| My Hero Academia | 12.96× | Literature |
| FC Bayern Munich | 2.69× | Sports |
| Fairy Tail | 14.87× | Literature |
| Music | 2.06× | Business & Career |
| Borussia Dortmund | 1.85× | Sports |
| Real Madrid C.F. | 2.9× | Sports |
| Food and drink | 1.65× | Food & Beverages |
| One Piece | 4.84× | Movies & TV |
| Harry Potter | 1.93× | Movies & TV |
| Bundesliga | 2.12× | Sports |
| Galatasaray S.K. | 3× | Sports |
| Aldi | 2.34× | Shopping |
| Anime and manga fandom | 4.43× | Literature |
| TikTok | 1.92× | Internet & Social Media |
| Animated cartoon | 5.6× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Heavy metal music | 2.63× | Music & Radio |
| Lidl | 2.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.1 |
| Urban Lifestyle | OPEN | 1.08 |
| Social Media Usage | JOY | 0.98 |
| Travelling | THRILL | 0.9 |
| DIY Mentality | THRILL | 0.89 |
| Price Sensitivity | PREMIUM | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| Germany | 7.3% |
| France | 6.1% |
See Sword Art Online audiences in other countries
More Manga audiences in Germany
- Hunter × Hunter (1,298,733)
- My Hero Academia (1,051,446)
- Karneval (manga) (835,192)
- Yu-Gi-Oh! (821,431)
- Fairy Tail (767,459)
Frequently asked questions
How many fans does Sword Art Online have in Germany?
Sword Art Online has an estimated audience of 391,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sword Art Online fans?
36.0% of Sword Art Online fans are female, 64.0% are male, with an average age of 27.4 years.
Which brands do Sword Art Online fans like most?
Sword Art Online fans show strongest brand affinity for Entertainment (2.43×), Games (2.67×), and My Hero Academia (12.96×) over the country average.
Where do Sword Art Online fans live in Germany?
Sword Art Online fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,464), Bayern (reach 54,030), and Baden-Württemberg (reach 44,955). These three regions account for the largest share of the active audience.
What other brands do Sword Art Online fans also like?
Beyond Sword Art Online itself, the audience over-indexes on Games (2.67×), My Hero Academia (12.96×), FC Bayern Munich (2.69×), and Fairy Tail (14.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sword Art Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.