Top 50 Literature brands in Germany
This curated ranking covers the 50 largest literature brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 5,588 literature brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Reading, Thalia (Muse) and Culture lead the list with a combined estimated audience of 78,022,905 people. Across all 50 entries the average audience size is 6,343,754, and the largest, Reading, reaches around 33,226,500 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each literature brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Reading |
33,226,500 | 4.5% | Lifestyle cluster | Literature |
| 2 |  Thalia (Muse) |
23,432,500 | 78.0% | Literature | |
| 3 |  Culture |
21,363,905 | 3.5% | Lifestyle cluster | Literature |
| 4 |  Magazines |
15,589,396 | 3.2% | Literature | |
| 5 |  Books |
12,075,872 | 2.8% | Literature | |
| 6 |  Humour |
12,050,199 | 2.9% | Literary genre | Literature |
| 7 |  History |
11,699,197 | 3.2% | Literature | |
| 8 |  Fiction books |
9,137,691 | 3.1% | Literary genre | Literature |
| 9 |  Comics |
7,940,727 | 3.0% | Literature | |
| 10 |  Newspapers |
7,937,215 | 4.1% | Lifestyle cluster | Literature |
| 11 |  Wow! (comic) |
7,931,187 | 53.0% | Literature | |
| 12 |  Fairy tale |
7,195,530 | 5.9% | Literary genre | Literature |
| 13 |  Bestseller |
6,261,458 | 6.2% | Literary genre | Literature |
| 14 |  Poetry |
6,142,102 | 2.3% | Field of study | Literature |
| 15 |  E-books |
5,980,006 | 3.7% | Literature | |
| 16 |  Novel |
5,791,023 | 2.9% | Literature | |
| 17 |  Manga |
5,559,992 | 2.6% | Literary genre | Literature |
| 18 |  Bookselling |
5,520,795 | 4.8% | Literature | |
| 19 |  Tabloid (newspaper format) |
5,294,133 | 7.5% | Literature | |
| 20 |  Picture book |
5,058,848 | 11.3% | Literature | |
| 21 |  Anime and manga fandom |
4,966,931 | 3.5% | Literary genre | Literature |
| 22 |  Kickers |
4,760,224 | 89.6% | Comics | Literature |
| 23 |  Romance novels |
4,709,000 | 2.9% | Literary genre | Literature |
| 24 |  Satire |
4,632,206 | 4.2% | Literary genre | Literature |
| 25 |  Children's literature |
4,567,739 | 7.2% | Literary genre | Literature |
| 26 |  Joke |
4,498,426 | 2.2% | Literature | |
| 27 |  Anime convention |
4,419,735 | 3.7% | Literature | |
| 28 |  Comic book |
4,414,962 | 2.6% | Literary genre | Literature |
| 29 |  Audiobook |
4,294,425 | 7.6% | Literature | |
| 30 |  K (anime) |
4,210,198 | 7.7% | Literature | |
| 31 |  Mystery fiction |
4,051,827 | 3.0% | Literary genre | Literature |
| 32 |  Crime fiction |
3,855,534 | 6.0% | Literary genre | Literature |
| 33 |  Plays |
3,680,214 | 2.0% | Literature | |
| 34 |  Non-fiction books |
3,551,993 | 3.5% | Literary genre | Literature |
| 35 |  Audible.com |
3,185,251 | 34.1% | Literature | |
| 36 |  Obituary |
3,138,125 | 4.3% | Literature | |
| 37 |  Otaku |
3,062,050 | 3.9% | Literature | |
| 38 |  Contemporary romance |
2,953,935 | 6.8% | Literary genre | Literature |
| 39 |  Library |
2,912,037 | 2.5% | Literature | |
| 40 |  Detective fiction |
2,843,095 | 4.9% | Literary genre | Literature |
| 41 |  Writing |
2,725,931 | 2.7% | Literature | |
| 42 |  Psychological thriller |
2,604,147 | 4.7% | Literary genre | Literature |
| 43 |  Webcomic |
2,555,668 | 3.5% | Literature | |
| 44 |  Amazon Kindle |
2,411,476 | 5.8% | E-books | Literature |
| 45 |  Author |
2,355,457 | 2.8% | Literature | |
| 46 |  Short story |
2,345,804 | 2.1% | Literature | |
| 47 |  Humorism |
2,208,277 | 2.9% | Literature | |
| 48 |  Fandom |
2,080,596 | 2.0% | Literary genre | Literature |
| 49 |  Publishing |
2,070,577 | 3.1% | Literature | |
| 50 |  Women's fiction |
1,933,618 | 6.0% | Literary genre | Literature |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each literature brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest literature brand in Germany?
Reading currently leads with an estimated audience of 33,226,500 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.