Books Audience in Germany
Books has an estimated audience of 12,075,872 people in Germany. 62.2% are female, 37.8% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Self care, Family, Pets, Transfermarkt.
The average Books fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Self care, Family, with strongest over-indexing on Tagesschau (2.64× the country average). Demographically, the Books audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Books fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 38.5 |
| Estimated audience size | 12,075,872 |
Audience persona
The typical Books fan in Germany is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,355,062 | 0.89× |
| Bayern | 2,143,588 | 1.1× |
| Baden-Württemberg | 1,679,058 | 1.02× |
| Berlin | 1,211,394 | 2.24× |
| Niedersachsen | 1,069,500 | 0.91× |
| Hessen | 722,388 | 0.79× |
| Rheinland-Pfalz | 594,036 | 0.98× |
| Brandenburg | 559,907 | 1.49× |
| Sachsen | 535,825 | 0.9× |
| Schleswig-Holstein | 355,653 | 0.82× |
| Sachsen-Anhalt | 255,087 | 0.82× |
| Thüringen | 249,825 | 0.81× |
| Hamburg | 231,368 | 0.85× |
| Mecklenburg-Vorpommern | 190,611 | 0.83× |
| Saarland | 103,992 | 0.7× |
| Bremen | 86,782 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.64× | Movies & TV |
| Self care | 2.99× | Health |
| Family | 1.69× | Kids & Family |
| Pets | 1.52× | Pets & Animals |
| Transfermarkt | 2.31× | Sports |
| Vacations | 2.31× | Travel & Leisure |
| Hygiene | 2.54× | Beauty & Wellness |
| Hairstyle | 2.3× | Beauty & Wellness |
| Spiegel Online | 1.56× | News |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Stuttgart | 2.31× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.58× | Movies & TV |
| German language | 1.97× | Politics & Society |
| Hundeurlaub | 5.27× | Pets & Animals |
| Biology | 2.61× | Health |
| Bookselling | 2.53× | Literature |
| Walking | 2.7× | Sports |
| Vacation rental | 2.58× | Travel & Leisure |
| E-book readers | 2.81× | Technology & Electronics |
| Self-confidence | 2.86× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Sports Activity | POWER | 1.2 |
| Sustainability | BALANCE | 1.17 |
| Tradition | CONSERVATISM | 1.17 |
| Creativity | OPEN | 1.15 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
See Books audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Books have in Germany?
Books has an estimated audience of 12,075,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Books fans?
62.2% of Books fans are female, 37.8% are male, with an average age of 38.5 years.
Which brands do Books fans like most?
Books fans show strongest brand affinity for Tagesschau (2.64×), Self care (2.99×), and Family (1.69×) over the country average.
Where do Books fans live in Germany?
Books fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,355,062), Bayern (reach 2,143,588), and Baden-Württemberg (reach 1,679,058). These three regions account for the largest share of the active audience.
What other brands do Books fans also like?
Beyond Books itself, the audience over-indexes on Self care (2.99×), Family (1.69×), Pets (1.52×), and Transfermarkt (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.