Books Audience in Germany
Books has an estimated audience of 12,075,872 people in Germany. 62.2% are female, 37.8% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Israel, KLIX (AM), Home Delivery.
The average Books fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Books audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Books fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 38.5 |
| Estimated audience size | 12,075,872 |
Audience persona
The typical Books fan in Germany is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,355,062 | 0.89× |
| Bayern | 2,143,588 | 1.1× |
| Baden-Württemberg | 1,679,058 | 1.02× |
| Berlin | 1,211,394 | 2.24× |
| Niedersachsen | 1,069,500 | 0.91× |
| Hessen | 722,388 | 0.79× |
| Rheinland-Pfalz | 594,036 | 0.98× |
| Brandenburg | 559,907 | 1.49× |
| Sachsen | 535,825 | 0.9× |
| Schleswig-Holstein | 355,653 | 0.82× |
| Sachsen-Anhalt | 255,087 | 0.82× |
| Thüringen | 249,825 | 0.81× |
| Hamburg | 231,368 | 0.85× |
| Mecklenburg-Vorpommern | 190,611 | 0.83× |
| Saarland | 103,992 | 0.7× |
| Bremen | 86,782 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.19× | Cars & Mobility |
| Israel | 1.82× | Travel & Leisure |
| KLIX (AM) | 1.92× | Music & Radio |
| Home Delivery | 2.02× | Food & Beverages |
| Volvo V60 | 2.86× | Cars & Mobility |
| Corfu (regional unit) | 1.85× | Travel & Leisure |
| Keeper (password manager) | 2.06× | Technology & Electronics |
| Zagreb | 1.73× | Travel & Leisure |
| Glashütte | 1.81× | Travel & Leisure |
| Huck (magazine) | 3.94× | Internet & Social Media |
| Pantsuit | 2.6× | Fashion & Accessoires |
| Phil Campbell (musician) | 1.94× | Music & Radio |
| Celtic mythology | 1.96× | Arts & Culture |
| Throne of Glass | 2.02× | Literature |
| Janitor | 2.25× | Home & Garden |
| The Equalizer | 1.81× | Movies & TV |
| Viator | 2.23× | Travel & Leisure |
| Hemnet | 1.8× | Home & Garden |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Sports Activity | POWER | 1.2 |
| Sustainability | BALANCE | 1.17 |
| Tradition | CONSERVATISM | 1.17 |
| Creativity | OPEN | 1.15 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
See Books audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Books have in Germany?
Books has an estimated audience of 12,075,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Books fans?
62.2% of Books fans are female, 37.8% are male, with an average age of 38.5 years.
Which brands do Books fans like most?
Books fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (2.19×), and Israel (1.82×) over the country average.
Where do Books fans live in Germany?
Books fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,355,062), Bayern (reach 2,143,588), and Baden-Württemberg (reach 1,679,058). These three regions account for the largest share of the active audience.
What other brands do Books fans also like?
Beyond Books itself, the audience over-indexes on Škoda Kodiaq (2.19×), Israel (1.82×), KLIX (AM) (1.92×), and Home Delivery (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.