A data profile of the people who buy, follow and care about Books in Spain — modelled from more than twelve digital signal sources. Books has an estimated audience of 10,910,517 people in Spain.
Books has an estimated audience of 10,910,517 people in Spain. 62.9% are female, 37.1% are male, average age 44.7. Top brand affinities: IBEX 35, Caixabank, Happiness, Bookselling, Drama movies.
Top brand affinities include IBEX 35, Caixabank, Happiness, with strongest over-indexing on IBEX 35 (1.57× the country average).
Demographically, the Books audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Sustainability, Spirituality.
The typical Books fan in Spain is more female, around 44.7 years old, with strong Sustainability tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Books profile in Spain.
62.9% are female, 37.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 44.7 |
| Estimated audience size | 10,910,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Books audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diane Keaton | Movies & TV | 2.47× | ||
| 02 | Bookselling | Literature | 2.11× | ||
| 03 | Anne Hathaway | Movies & TV | 2.11× | ||
| 04 | TV talkshows | Movies & TV | 2.08× | ||
| 05 | E-book readers | Technology & Electronics | 2.06× | ||
| 06 | Brad Pitt | Movies & TV | 2.01× | ||
| 07 | Library | Literature | 1.85× | ||
| 08 | Renewable energy | Business & Career | 1.74× | ||
| 09 | Caixabank | Business & Career | 1.71× | ||
| 10 | Drawing | Home & Garden | 1.67× | ||
| 11 | MSN | News | 1.59× | ||
| 12 | Julio Iglesias | Music & Radio | 1.58× | ||
| 13 | Documentary movies | Movies & TV | 1.58× | ||
| 14 | Innovation | Business & Career | 1.58× | ||
| 15 | IBEX 35 | Business & Career | 1.57× | ||
| 16 | RTVE | Movies & TV | 1.56× | ||
| 17 | Drama movies | Movies & TV | 1.52× | ||
| 18 | FilmAffinity | Movies & TV | 1.52× | ||
| 19 | Happiness | Health | 1.51× | ||
| 20 | Fiction books | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.27× | |
| Spirituality | BALANCE | 1.23× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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