Books Audience in Spain
Books has an estimated audience of 10,910,517 people in Spain. 62.9% are female, 37.1% are male, average age 44.7. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Julio Iglesias, Iberia (airline).
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Books audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Social Media Usage.
Category: Literature · Type: Topic
Demographics of Books fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 44.7 |
| Estimated audience size | 10,910,517 |
Audience persona
The typical Books fan in Spain is more female, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.23× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Julio Iglesias | 2.97× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Stradivarius | 2.39× | Shopping |
| Movistar | 2.22× | Technology & Electronics |
| CAC 40 | 2.6× | Business & Career |
| Oncology | 5.64× | Health |
| Kundalini yoga | 4.54× | Health |
| 1.65× | Internet & Social Media | |
| Girona | 2.8× | Sports |
| Formentera | 4.71× | Travel & Leisure |
| Mapfre | 2.31× | Business & Career |
| Orange | 2.48× | Technology & Electronics |
| Catering | 4.03× | Food & Beverages |
| Aldi | 1.72× | Shopping |
| Livemusic | 2.41× | Music & Radio |
| Lunch | 2.51× | Food & Beverages |
| Logitravel | 3.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.15 |
| Social Media Usage | JOY | 1.07 |
| Family Orientation | CONSERVATISM | 1 |
| Creativity | OPEN | 0.98 |
| Community Orientation | OPEN | 0.95 |
| Travelling | THRILL | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
See Books audiences in other countries
More Literature audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.