A data profile of the people who buy, follow and care about E-book readers in Spain — modelled from more than twelve digital signal sources. E-book readers has an estimated audience of 3,538,993 people in Spain.
The average E-book readers fan in Spain is 43.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Creative writing, Contemporary romance, Crime fiction, with strongest over-indexing on Creative writing (7.9× the country average).
Demographically, the E-book readers audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical E-book readers fan in Spain is more female, around 43.8 years old, with strong Mindfulness tendencies and a notable affinity for Creative writing.
The key figures that characterise the E-book readers profile in Spain.
66.3% are female, 33.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 43.8 |
| Estimated audience size | 3,538,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide E-book readers audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.3% |
| China | 9.4% |
| Japan | 9.2% |
Where the E-book readers audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.26× | |
| 02 | Cantabria | ~50K | 1.07× | |
| 03 | Navarre | ~50K | 1.06× | |
| 04 | Canary Islands | ~200K | 1.04× | |
| 05 | Balearic Islands | ~100K | 1.03× | |
| 06 | Extremadura | ~80K | 1.03× | |
| 07 | Principality of Asturias | ~80K | 1.00× | |
| 08 | Region of Murcia | ~100K | 0.98× | |
| 09 | Aragon | ~90K | 0.98× | |
| 10 | Castilla-La Mancha | ~100K | 0.96× | |
| 11 | Castile and León | ~100K | 0.94× | |
| 12 | Galicia | ~200K | 0.93× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Comunidad Valenciana | ~400K | 0.90× | |
| 15 | Andalusia | ~600K | 0.82× | |
| 16 | Catalonia | ~500K | 0.81× | |
| 17 | Community of Madrid | ~500K | 0.80× |
The strongest cross-interests of the E-book readers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary romance | Literature | 10.63× | ||
| 02 | Goodreads | Literature | 10.06× | ||
| 03 | Women's fiction | Literature | 9.70× | ||
| 04 | Young-adult fiction | Literature | 9.49× | ||
| 05 | Book discussion club | Literature | 8.72× | ||
| 06 | Crime fiction | Literature | 8.33× | ||
| 07 | Creative writing | Business & Career | 7.90× | ||
| 08 | Camcorders | Technology & Electronics | 7.69× | ||
| 09 | Amazon Kindle | Literature | 7.63× | ||
| 10 | Non-fiction books | Literature | 6.16× | ||
| 11 | Romance novels | Literature | 5.00× | ||
| 12 | Novel | Literature | 3.77× | ||
| 13 | Harry Potter | Movies & TV | 2.89× | ||
| 14 | Fiction books | Literature | 2.61× | ||
| 15 | Literature | Business & Career | 2.26× | ||
| 16 | TikTok | Internet & Social Media | 1.95× | ||
| 17 | Consumer electronics | Technology & Electronics | 1.71× | ||
| 18 | Movies | Movies & TV | 1.66× | ||
| 19 | Food and drink | Food & Beverages | 1.57× | ||
| 20 | Entertainment | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.58× | |
| Early Adopter Mentality | POWER | 1.50× | |
| Career Orientation | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.92× |
E-book readers has an estimated audience of 3,538,993 people in Spain, concentrated in Andalusia and Catalonia.
66.3% of E-book readers fans are female, 33.7% are male, with an average age of 43.8 years.
E-book readers fans show strongest brand affinity for Creative writing (7.9×), Contemporary romance (10.63×), and Crime fiction (8.33×) over the country average.
E-book readers fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond E-book readers itself, the audience over-indexes on Contemporary romance (10.63×), Crime fiction (8.33×), Goodreads (10.06×), and Non-fiction books (6.16×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for E-book readers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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