A data profile of the people who buy, follow and care about Romance novels in Spain — modelled from more than twelve digital signal sources. Romance novels has an estimated audience of 4,159,097 people in Spain.
The average Romance novels fan in Spain is 46.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Dog harness, E-book readers, Non-fiction books, with strongest over-indexing on Dog harness (4.13× the country average).
Demographically, the Romance novels audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Romance novels fan in Spain is more female, around 46.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Dog harness.
The key figures that characterise the Romance novels profile in Spain.
68.2% are female, 31.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 46.2 |
| Estimated audience size | 4,159,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Romance novels audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 4.9% |
| India | 4.5% |
Where the Romance novels audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~40K | 1.32× | |
| 02 | Cantabria | ~60K | 1.10× | |
| 03 | Navarre | ~60K | 1.09× | |
| 04 | Extremadura | ~90K | 1.06× | |
| 05 | Principality of Asturias | ~100K | 1.02× | |
| 06 | Region of Murcia | ~100K | 0.99× | |
| 07 | Aragon | ~100K | 0.99× | |
| 08 | Castilla-La Mancha | ~200K | 0.97× | |
| 09 | Balearic Islands | ~100K | 0.97× | |
| 10 | Castile and León | ~200K | 0.95× | |
| 11 | Canary Islands | ~200K | 0.94× | |
| 12 | Galicia | ~200K | 0.94× | |
| 13 | Basque Autonomous Country | ~100K | 0.94× | |
| 14 | Comunidad Valenciana | ~400K | 0.90× | |
| 15 | Andalusia | ~700K | 0.85× | |
| 16 | Catalonia | ~600K | 0.83× | |
| 17 | Community of Madrid | ~600K | 0.82× |
The strongest cross-interests of the Romance novels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog harness | Pets & Animals | 4.13× | ||
| 02 | Outlander (film) | Movies & TV | 4.00× | ||
| 03 | Contemporary romance | Literature | 3.52× | ||
| 04 | E-book readers | Technology & Electronics | 3.34× | ||
| 05 | Marketing strategy | Business & Career | 3.27× | ||
| 06 | Non-fiction books | Literature | 3.10× | ||
| 07 | TV game shows | Movies & TV | 2.96× | ||
| 08 | Crime fiction | Literature | 2.85× | ||
| 09 | Creative writing | Business & Career | 2.74× | ||
| 10 | TV talkshows | Movies & TV | 2.59× | ||
| 11 | Detective fiction | Literature | 2.55× | ||
| 12 | Cleaning | Home & Garden | 2.43× | ||
| 13 | Videotelephony | Technology & Electronics | 2.35× | ||
| 14 | Expensive Taste | Business & Career | 2.25× | ||
| 15 | Novel | Literature | 2.15× | ||
| 16 | Healthy habits | Health | 2.04× | ||
| 17 | Home Design | Home & Garden | 1.81× | ||
| 18 | Hipercor | Shopping | 1.70× | ||
| 19 | Stradivarius | Shopping | 1.62× | ||
| 20 | Harry Potter | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.13× | |
| Indulgence | JOY | 1.11× | |
| Family Orientation | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| DIY Mentality | THRILL | 0.68× | |
| Quality Awareness | PREMIUM | 0.69× |
Romance novels has an estimated audience of 4,159,097 people in Spain, concentrated in Andalusia and Catalonia.
68.2% of Romance novels fans are female, 31.8% are male, with an average age of 46.2 years.
Romance novels fans show strongest brand affinity for Dog harness (4.13×), E-book readers (3.34×), and Non-fiction books (3.1×) over the country average.
Romance novels fans in Spain are most concentrated in Andalusia (reach ~700K), Catalonia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Romance novels itself, the audience over-indexes on E-book readers (3.34×), Non-fiction books (3.1×), Creative writing (2.74×), and Novel (2.15×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Romance novels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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