Romance novels Audience in United States

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Romance novels has an estimated audience of 28,958,904 people in United States. 76.3% are female, 23.7% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, New-adult fiction, Contemporary romance, Novel, Harry Potter.

The average Romance novels fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, New-adult fiction, Contemporary romance, with strongest over-indexing on Euphoria (1.73× the country average). Demographically, the Romance novels audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Romance novels fans

Demographic split for Romance novels audience in United States
MetricValue
Female76.3%
Male23.7%
Average age43.4
Estimated audience size28,958,904

Audience persona

The typical Romance novels fan in United States is more female, around 43.4 years old, with strong Extroversion tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Romance novels in United States
RegionReachAffinity
California3,010,6840.95×
Texas2,416,2810.97×
Florida1,655,1820.84×
New York1,580,1970.98×
Pennsylvania959,7220.98×
Illinois942,8340.98×
Ohio936,7331.05×
North Carolina858,8420.99×
Georgia856,3800.96×
Michigan808,2941.07×
Virginia747,6461.06×
New Jersey720,0020.98×
Washington618,2821.06×
Tennessee613,6591.06×
Massachusetts601,7061.05×
Indiana568,2431.07×
Iowa479,0812.01×
Missouri472,7871.01×
Colorado465,5001.02×
Minnesota456,7571.1×
Kentucky441,0901.21×
Arizona415,5860.7×
South Carolina413,8610.95×
Wisconsin412,7390.95×
Maryland395,3200.79×
Oklahoma370,3431.15×
Louisiana368,7620.99×
Oregon358,9011.08×
Utah323,5711.25×
Alabama317,8330.79×
Connecticut292,8631.01×
Arkansas257,0091.08×
Kansas254,7621.12×
Nevada233,3430.83×
Mississippi213,7740.9×
Nebraska150,0651.03×
West Virginia145,8341.08×
Idaho144,4290.99×
Hawaii120,2570.97×
New Mexico118,7470.82×
Washington, District of Columbia110,9081.27×
Maine104,1961×
New Hampshire101,0050.89×
Rhode Island79,8760.87×
Montana75,3840.94×
South Dakota65,3330.98×
Delaware61,7430.77×
North Dakota55,6610.94×
Alaska48,5100.78×
Vermont46,3110.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Romance novels audience
BrandAffinityCategory
Euphoria1.73×Movies & TV
New-adult fiction6.59×Literature
Contemporary romance4.22×Literature
Novel2.54×Literature
Harry Potter1.63×Movies & TV
Non-fiction books3.27×Literature
E-book readers3.23×Technology & Electronics
Fiction books1.82×Literature
Women's fiction4.12×Literature
The Gilded Age2.13×Movies & TV
Kindle Store3.61×Literature
Literature1.6×Business & Career
Creative writing2.47×Business & Career
Paranormal romance4.92×Literature
Web fiction3.28×Literature
Romance (love)2.1×Beauty & Wellness
Goodreads3.5×Literature
Grandparent1.53×Kids & Family
Succession1.71×Movies & TV
E-books1.71×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Romance novels audience
TraitClusterScore
ExtroversionTHRILL1.26
CreativityOPEN1.17
SustainabilityBALANCE1.14
Community OrientationOPEN1.12
Healthy LifestyleBALANCE1.09
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Romance novels
CountryShare
United States17.6%
China4.9%
India4.5%

See Romance novels audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Romance novels have in United States?

Romance novels has an estimated audience of 28,958,904 people in United States, concentrated in California and Texas.

What is the gender split and age of Romance novels fans?

76.3% of Romance novels fans are female, 23.7% are male, with an average age of 43.4 years.

Which brands do Romance novels fans like most?

Romance novels fans show strongest brand affinity for Euphoria (1.73×), New-adult fiction (6.59×), and Contemporary romance (4.22×) over the country average.

Where do Romance novels fans live in United States?

Romance novels fans in United States are most concentrated in California (reach 3,010,684), Texas (reach 2,416,281), and Florida (reach 1,655,182). These three regions account for the largest share of the active audience.

What other brands do Romance novels fans also like?

Beyond Romance novels itself, the audience over-indexes on New-adult fiction (6.59×), Contemporary romance (4.22×), Novel (2.54×), and Harry Potter (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Romance novels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.