Rascasse Audience Intelligence

Mystery fiction Audience in United States

A data profile of the people who buy, follow and care about Mystery fiction in United States — modelled from more than twelve digital signal sources. Mystery fiction has an estimated audience of 29,054,063 people in United States.

#6among Literary genre in United States#678among Topic in United States#19in Literature

The average Mystery fiction fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-fiction books, Detective fiction, Novel, with strongest over-indexing on Non-fiction books (3.2× the country average).

Demographically, the Mystery fiction audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mystery fiction fan in United States is more female, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Non-fiction books.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mystery fiction profile in United States.

Audience size
29.1M
in United States
Gender
66.9%♀
33.1% male
Age
43.0
average years
Country rank
#984
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mystery fiction fans

66.9% are female, 33.1% are male, average age 43.0.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Mystery fiction audience in United States
MetricValue
Female66.9%
Male33.1%
Average age43.0
Estimated audience size29,054,063
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Mystery fiction audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Mystery fiction audience comes from United States.

Worldwide audience distribution share by country for Mystery fiction
CountryShare
United States21.7%
United Kingdom5.3%
China4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mystery fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Mystery fiction fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.23×
02Georgia~1M1.20×
03Oregon~400K1.16×
04California~3.5M1.13×
05Maryland~600K1.13×
06Texas~3M1.12×
07Washington~600K1.11×
08New Mexico~200K1.11×
09Florida~2M1.08×
10Oklahoma~300K1.06×
11West Virginia~100K1.06×
12Arizona~600K1.05×
13New York~1.5M1.04×
14Virginia~700K1.04×
15Arkansas~200K1.04×
16Tennessee~600K1.03×
17Idaho~200K1.03×
18South Carolina~400K1.02×
19Louisiana~400K1.02×
20North Carolina~900K1.01×
21Nevada~300K1.01×
22Pennsylvania~1M1.00×
23Illinois~1M1.00×
24Michigan~800K1.00×
25Indiana~500K1.00×
26Alabama~400K1.00×
27Washington, District of Columbia~90K1.00×
28Missouri~500K0.99×
29Kansas~200K0.99×
30Hawaii~100K0.99×
31South Dakota~70K0.99×
32Alaska~60K0.99×
33North Dakota~60K0.98×
34Utah~300K0.97×
35Nebraska~100K0.97×
36Maine~100K0.96×
37Ohio~900K0.95×
38Delaware~80K0.95×
39New Jersey~700K0.94×
40Minnesota~400K0.94×
41Kentucky~300K0.94×
42Iowa~200K0.94×
43Rhode Island~90K0.93×
44Montana~70K0.93×
45Vermont~50K0.93×
46Massachusetts~500K0.92×
47Connecticut~300K0.92×
48Wisconsin~400K0.91×
49Colorado~400K0.90×
50New Hampshire~100K0.89×
Fig. 06

Affinity by region

Affinity by region — Mystery fiction, United States
0.89×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mystery fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mystery fiction audience
#·InterestCategoryAffinity×
01Detective fictionLiterature3.57×
02Non-fiction booksLiterature3.20×
03Contemporary romanceLiterature3.08×
04Women's fictionLiterature2.90×
05Crime fictionLiterature2.67×
06True DetectiveMovies & TV2.39×
07The Gilded AgeMovies & TV2.23×
08Western swingMusic & Radio2.19×
09Barnes & NobleLiterature2.18×
10NovelLiterature2.05×
11SuccessionMovies & TV1.96×
12Romance novelsLiterature1.83×
13Stranger ThingsMovies & TV1.75×
14Dick Van DykeMovies & TV1.72×
15Diane KeatonMovies & TV1.69×
16PapyrusPolitics & Society1.63×
17Anime and manga fandomLiterature1.59×
18Fiction booksLiterature1.54×
19Game of ThronesMovies & TV1.53×
20Scooby-DooMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mystery fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mystery fiction audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.11×
TraditionCONSERVATISM1.10×
SpiritualityBALANCE1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mystery fiction audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.82×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mystery fiction have in United States?

Mystery fiction has an estimated audience of 29,054,063 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mystery fiction fans?

66.9% of Mystery fiction fans are female, 33.1% are male, with an average age of 43.0 years.

03

Which brands do Mystery fiction fans like most?

Mystery fiction fans show strongest brand affinity for Non-fiction books (3.2×), Detective fiction (3.57×), and Novel (2.05×) over the country average.

04

Where do Mystery fiction fans live in United States?

Mystery fiction fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Mystery fiction fans also like?

Beyond Mystery fiction itself, the audience over-indexes on Detective fiction (3.57×), Novel (2.05×), The Gilded Age (2.23×), and Contemporary romance (3.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Mystery fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mystery fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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