Mystery fiction Audience in United States

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Mystery fiction has an estimated audience of 29,054,063 people in United States. 66.9% are female, 33.1% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, The Gilded Age, Non-fiction books, Detective fiction, Novel.

The average Mystery fiction fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, The Gilded Age, Non-fiction books, with strongest over-indexing on Euphoria (1.84× the country average). Demographically, the Mystery fiction audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Mystery fiction fans

Demographic split for Mystery fiction audience in United States
MetricValue
Female66.9%
Male33.1%
Average age43.0
Estimated audience size29,054,063

Audience persona

The typical Mystery fiction fan in United States is more female, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Mystery fiction in United States
RegionReachAffinity
California3,778,6331.18×
Texas2,973,9851.19×
Florida2,168,7541.1×
New York1,778,9601.1×
Georgia1,113,7781.24×
Illinois1,012,4161.05×
Pennsylvania1,008,6171.03×
North Carolina924,9691.06×
Ohio875,5090.98×
Michigan778,5251.02×
Virginia772,4851.09×
New Jersey719,7270.97×
Washington668,6951.15×
Arizona631,1551.06×
Tennessee607,7741.04×
Maryland568,9331.14×
Indiana544,6831.03×
Massachusetts535,1980.93×
Missouri469,2371×
South Carolina452,5881.04×
Colorado416,2920.91×
Alabama403,5190.99×
Minnesota396,7890.95×
Wisconsin396,4100.91×
Oregon391,7121.18×
Louisiana379,2621.01×
Oklahoma348,3831.08×
Kentucky342,8620.94×
Mississippi288,6911.21×
Nevada284,7061.01×
Connecticut267,5650.92×
Utah252,9500.97×
Arkansas248,1511.04×
Kansas228,6581×
Iowa219,2410.92×
New Mexico159,5951.1×
Idaho147,4991.01×
Nebraska137,4430.94×
West Virginia136,9321.01×
Hawaii121,3990.97×
Maine96,0020.92×
New Hampshire95,7110.84×
Washington, District of Columbia85,2700.98×
Rhode Island80,0140.87×
Delaware71,8670.9×
Montana69,9870.87×
South Dakota61,1220.91×
Alaska56,5130.91×
North Dakota55,4540.93×
Vermont44,3110.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mystery fiction audience
BrandAffinityCategory
Euphoria1.84×Movies & TV
The Gilded Age2.23×Movies & TV
Non-fiction books3.2×Literature
Detective fiction3.57×Literature
Novel2.05×Literature
Contemporary romance3.08×Literature
Fiction books1.54×Literature
Succession1.96×Movies & TV
True Detective2.39×Movies & TV
Crime fiction2.67×Literature
Stranger Things1.75×Movies & TV
Romance novels1.83×Literature
Women's fiction2.9×Literature
Western swing2.19×Music & Radio
Barnes & Noble2.18×Literature
Scooby-Doo1.51×Movies & TV
Diane Keaton1.69×Movies & TV
Game of Thrones1.53×Movies & TV
Anime and manga fandom1.59×Literature
Papyrus1.63×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mystery fiction audience
TraitClusterScore
ExtroversionTHRILL1.27
Social Media UsageJOY1.14
SustainabilityBALANCE1.09
IndividualismJOY1.09
Community OrientationOPEN1.08
CreativityOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Mystery fiction
CountryShare
United States21.7%
United Kingdom5.3%
China4.0%

See Mystery fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Mystery fiction have in United States?

Mystery fiction has an estimated audience of 29,054,063 people in United States, concentrated in California and Texas.

What is the gender split and age of Mystery fiction fans?

66.9% of Mystery fiction fans are female, 33.1% are male, with an average age of 43.0 years.

Which brands do Mystery fiction fans like most?

Mystery fiction fans show strongest brand affinity for Euphoria (1.84×), The Gilded Age (2.23×), and Non-fiction books (3.2×) over the country average.

Where do Mystery fiction fans live in United States?

Mystery fiction fans in United States are most concentrated in California (reach 3,778,633), Texas (reach 2,973,985), and Florida (reach 2,168,754). These three regions account for the largest share of the active audience.

What other brands do Mystery fiction fans also like?

Beyond Mystery fiction itself, the audience over-indexes on The Gilded Age (2.23×), Non-fiction books (3.2×), Detective fiction (3.57×), and Novel (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mystery fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.