Rascasse Audience Intelligence

Detective fiction Audience in United States

A data profile of the people who buy, follow and care about Detective fiction in United States — modelled from more than twelve digital signal sources. Detective fiction has an estimated audience of 12,007,813 people in United States.

#19among Literary genre in United States#1966among Topic in United States#53in Literature

The average Detective fiction fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mystery fiction, Food and drink, Friendship, with strongest over-indexing on Mystery fiction (4.37× the country average).

Demographically, the Detective fiction audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detective fiction fan in United States is more female, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Mystery fiction.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detective fiction profile in United States.

Audience size
12M
in United States
Gender
74.3%♀
25.7% male
Age
39.8
average years
Country rank
#2978
Topic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detective fiction fans

74.3% are female, 25.7% are male, average age 39.8.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Detective fiction audience in United States
MetricValue
Female74.3%
Male25.7%
Average age39.8
Estimated audience size12,007,813
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Detective fiction audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3915%
40-4918%
50+27%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Detective fiction audience comes from United States.

Worldwide audience distribution share by country for Detective fiction
CountryShare
United States20.6%
China6.8%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detective fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Detective fiction fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~400K1.23×
02Massachusetts~300K1.18×
03Oregon~200K1.16×
04Pennsylvania~400K1.11×
05Vermont~20K1.09×
06Minnesota~200K1.07×
07Delaware~40K1.06×
08New York~700K1.04×
09Missouri~200K1.04×
10New Hampshire~50K1.04×
11Rhode Island~40K1.04×
12Connecticut~100K1.03×
13Illinois~400K1.02×
14Ohio~400K1.02×
15New Jersey~300K1.02×
16Indiana~200K1.02×
17Kentucky~200K1.01×
18Nebraska~60K1.01×
19Maine~40K1.01×
20Alaska~30K1.01×
21South Carolina~200K1.00×
22Utah~100K1.00×
23Iowa~100K1.00×
24Washington, District of Columbia~40K1.00×
25California~1.5M0.99×
26North Carolina~400K0.99×
27Michigan~300K0.99×
28Washington~200K0.99×
29Colorado~200K0.99×
30Idaho~60K0.99×
31West Virginia~60K0.99×
32North Dakota~20K0.99×
33Tennessee~200K0.98×
34Arkansas~100K0.98×
35Montana~30K0.98×
36South Dakota~30K0.98×
37Maryland~200K0.97×
38Wisconsin~200K0.97×
39Kansas~90K0.97×
40Georgia~400K0.95×
41Hawaii~50K0.95×
42Alabama~200K0.94×
43Oklahoma~100K0.93×
44Arizona~200K0.92×
45Mississippi~90K0.92×
46New Mexico~60K0.92×
47Louisiana~100K0.91×
48Florida~700K0.90×
49Nevada~100K0.90×
50Texas~900K0.87×
Fig. 06

Affinity by region

Affinity by region — Detective fiction, United States
0.87×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detective fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detective fiction audience
#·InterestCategoryAffinity×
01New-adult fictionLiterature7.97×
02E-book readersTechnology & Electronics4.92×
03Women's fictionLiterature4.55×
04Mystery fictionLiterature4.37×
05Crime fictionLiterature4.31×
06Non-fiction booksLiterature4.28×
07Contemporary romanceLiterature4.24×
08Creative writingBusiness & Career3.36×
09The Gilded AgeMovies & TV2.66×
10FriendshipKids & Family2.62×
11NovelLiterature2.51×
12GodzillaMovies & TV2.44×
13Romance novelsLiterature2.44×
14Harry PotterMovies & TV1.91×
15SupermanMovies & TV1.72×
16Food and drinkFood & Beverages1.70×
17BeveragesFood & Beverages1.57×
18Comedy moviesMovies & TV1.54×
19MoviesMovies & TV1.51×
20Outdoor recreationSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detective fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detective fiction audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.47×
Convenience OrientationPREMIUM1.40×
Pet OwnershipJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detective fiction audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.95×
Need for SecurityCONSERVATISM1.00×
Luxury OrientationPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detective fiction have in United States?

Detective fiction has an estimated audience of 12,007,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Detective fiction fans?

74.3% of Detective fiction fans are female, 25.7% are male, with an average age of 39.8 years.

03

Which brands do Detective fiction fans like most?

Detective fiction fans show strongest brand affinity for Mystery fiction (4.37×), Food and drink (1.7×), and Friendship (2.62×) over the country average.

04

Where do Detective fiction fans live in United States?

Detective fiction fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Detective fiction fans also like?

Beyond Detective fiction itself, the audience over-indexes on Food and drink (1.7×), Friendship (2.62×), New-adult fiction (7.97×), and E-book readers (4.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Detective fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Detective fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →