Detective fiction Audience in United States

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Detective fiction has an estimated audience of 12,007,813 people in United States. 74.3% are female, 25.7% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Mystery fiction, Food and drink, Friendship, New-adult fiction, E-book readers.

The average Detective fiction fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mystery fiction, Food and drink, Friendship, with strongest over-indexing on Mystery fiction (4.37× the country average). Demographically, the Detective fiction audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Individualism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Detective fiction fans

Demographic split for Detective fiction audience in United States
MetricValue
Female74.3%
Male25.7%
Average age39.8
Estimated audience size12,007,813

Audience persona

The typical Detective fiction fan in United States is more female, around 39.8 years old, with strong Individualism tendencies and a notable affinity for Mystery fiction.

Top regions in United States

Top regions ranked by reach for Detective fiction in United States
RegionReachAffinity
California1,452,8881.1×
Texas928,5400.9×
Florida776,0570.95×
New York744,2181.11×
Pennsylvania446,9651.11×
Illinois417,6141.04×
Ohio378,4411.02×
Virginia366,4701.25×
Georgia358,8690.97×
North Carolina349,0760.97×
Michigan324,4611.03×
Massachusetts318,6861.35×
New Jersey311,3161.02×
Washington241,4441×
Arizona236,5540.96×
Indiana226,8121.03×
Tennessee226,3800.94×
Missouri213,9791.11×
Maryland208,5941.01×
Oregon185,5351.35×
Colorado185,2080.98×
Minnesota182,6211.06×
South Carolina180,6111×
Wisconsin168,5380.93×
Alabama163,3670.97×
Kentucky142,4730.95×
Louisiana129,9190.84×
Connecticut126,1641.05×
Oklahoma120,2680.9×
Utah107,9981×
Nevada104,9720.9×
Arkansas97,9280.99×
Iowa90,9310.92×
Kansas86,0090.91×
Mississippi82,0320.83×
Idaho60,5831.01×
Nebraska58,0550.96×
West Virginia57,1401.02×
Hawaii46,6720.9×
New Mexico44,1630.73×
Maine42,0690.98×
New Hampshire41,8500.88×
Rhode Island37,0430.97×
Washington, District of Columbia35,9291×
Delaware31,6660.96×
Montana31,2970.94×
Vermont26,4981.26×
Alaska25,3430.99×
South Dakota23,6230.85×
North Dakota23,0010.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detective fiction audience
BrandAffinityCategory
Mystery fiction4.37×Literature
Food and drink1.7×Food & Beverages
Friendship2.62×Kids & Family
New-adult fiction7.97×Literature
E-book readers4.92×Technology & Electronics
Superman1.72×Movies & TV
Movies1.51×Movies & TV
Outdoor recreation1.5×Sports
Beverages1.57×Food & Beverages
Non-fiction books4.28×Literature
Crime fiction4.31×Literature
Harry Potter1.91×Movies & TV
The Gilded Age2.66×Movies & TV
Comedy movies1.54×Movies & TV
Contemporary romance4.24×Literature
Creative writing3.36×Business & Career
Novel2.51×Literature
Godzilla2.44×Movies & TV
Women's fiction4.55×Literature
True Detective3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detective fiction audience
TraitClusterScore
IndividualismJOY1.27
LGBTQ+ IdentityOPEN1.25
Early Adopter MentalityPOWER1.23
SustainabilityBALANCE1.18
ExtroversionTHRILL1.17
DIY MentalityTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Detective fiction
CountryShare
United States20.6%
China6.8%
Japan6.4%

See Detective fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Detective fiction have in United States?

Detective fiction has an estimated audience of 12,007,813 people in United States, concentrated in California and Texas.

What is the gender split and age of Detective fiction fans?

74.3% of Detective fiction fans are female, 25.7% are male, with an average age of 39.8 years.

Which brands do Detective fiction fans like most?

Detective fiction fans show strongest brand affinity for Mystery fiction (4.37×), Food and drink (1.7×), and Friendship (2.62×) over the country average.

Where do Detective fiction fans live in United States?

Detective fiction fans in United States are most concentrated in California (reach 1,452,888), Texas (reach 928,540), and Florida (reach 776,057). These three regions account for the largest share of the active audience.

What other brands do Detective fiction fans also like?

Beyond Detective fiction itself, the audience over-indexes on Food and drink (1.7×), Friendship (2.62×), New-adult fiction (7.97×), and E-book readers (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detective fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.