Rascasse Audience Intelligence

Novel Audience in United States

A data profile of the people who buy, follow and care about Novel in United States — modelled from more than twelve digital signal sources. Novel has an estimated audience of 34,980,785 people in United States.

#507among Topic in United States#15in Literature

The average Novel fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Planet Fitness, Fiction books, with strongest over-indexing on Superman (2.35× the country average).

Demographically, the Novel audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Novel fan in United States is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Novel profile in United States.

Audience size
35M
in United States
Gender
65.4%♀
34.6% male
Age
39.3
average years
Country rank
#717
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Novel fans

65.4% are female, 34.6% are male, average age 39.3.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Novel audience in United States
MetricValue
Female65.4%
Male34.6%
Average age39.3
Estimated audience size34,980,785
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Novel audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3917%
40-4919%
50+24%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Novel audience comes from United States.

Worldwide audience distribution share by country for Novel
CountryShare
United States17.5%
China7.2%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Novel audience in United States is strongest.

Fig. 05

Top regions by affinity

Novel fans by region: top regions in United States
#RegionReachAffinity×
01Maine~900K12.70×
02Tennessee~1.5M2.28×
03Arizona~700K0.99×
04Kansas~300K0.98×
05Virginia~800K0.95×
06Mississippi~300K0.95×
07California~3.5M0.90×
08Missouri~500K0.90×
09Louisiana~400K0.86×
10Washington, District of Columbia~90K0.86×
11Alaska~60K0.84×
12North Carolina~900K0.82×
13Hawaii~100K0.81×
14South Dakota~70K0.81×
15Vermont~50K0.81×
16Arkansas~200K0.80×
17Washington~600K0.79×
18North Dakota~60K0.79×
19Maryland~500K0.78×
20Oklahoma~300K0.77×
21Georgia~800K0.76×
22Massachusetts~500K0.76×
23Idaho~100K0.76×
24Montana~70K0.76×
25Texas~2.5M0.75×
26Utah~200K0.75×
27Rhode Island~80K0.75×
28New York~1.5M0.74×
29Oregon~300K0.74×
30Nebraska~100K0.74×
31Delaware~70K0.74×
32Alabama~400K0.73×
33Kentucky~300K0.73×
34Connecticut~300K0.73×
35West Virginia~100K0.73×
36New Hampshire~100K0.73×
37Pennsylvania~900K0.72×
38Illinois~800K0.72×
39Michigan~600K0.71×
40Minnesota~400K0.71×
41New Mexico~100K0.71×
42Florida~1.5M0.70×
43Colorado~400K0.70×
44New Jersey~600K0.69×
45South Carolina~400K0.69×
46Iowa~200K0.69×
47Indiana~400K0.68×
48Nevada~200K0.68×
49Ohio~700K0.67×
50Wisconsin~300K0.66×
Fig. 06

Affinity by region

Affinity by region — Novel, United States
0.66×1.00×12.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Novel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Novel audience
#·InterestCategoryAffinity×
01GoodreadsLiterature5.04×
02Young-adult fictionLiterature4.79×
03Book discussion clubLiterature4.44×
04Graphic novelLiterature3.58×
05E-book readersTechnology & Electronics3.29×
06Short storyLiterature3.19×
07Diaper bagKids & Family2.96×
08BestsellerLiterature2.89×
09Psychological thrillerLiterature2.84×
10LivemusicMusic & Radio2.54×
11Romance novelsLiterature2.54×
12MetaphysicsBusiness & Career2.52×
13SupermanMovies & TV2.35×
14Fiction booksLiterature2.20×
15Planet FitnessSports2.13×
16Mystery fictionLiterature2.05×
17Vintage clothingFashion & Accessoires2.02×
18InnovationBusiness & Career1.87×
19Musical theatreMovies & TV1.69×
20PoetryLiterature1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Novel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Novel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Community OrientationOPEN1.29×
TravellingTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Novel audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Luxury OrientationPREMIUM0.87×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Novel have in United States?

Novel has an estimated audience of 34,980,785 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Novel fans?

65.4% of Novel fans are female, 34.6% are male, with an average age of 39.3 years.

03

Which brands do Novel fans like most?

Novel fans show strongest brand affinity for Superman (2.35×), Planet Fitness (2.13×), and Fiction books (2.2×) over the country average.

04

Where do Novel fans live in United States?

Novel fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Novel fans also like?

Beyond Novel itself, the audience over-indexes on Planet Fitness (2.13×), Fiction books (2.2×), Livemusic (2.54×), and Goodreads (5.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Novel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →