Novel Audience in United States

Novel has an estimated audience of 34,980,785 people in United States. 65.4% are female, 34.6% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Khan Academy.

The average Novel fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.15× the country average). Demographically, the Novel audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Novel fans

Demographic split for Novel audience in United States
MetricValue
Female65.4%
Male34.6%
Average age39.3
Estimated audience size34,980,785

Audience persona

The typical Novel fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Novel in United States
RegionReachAffinity
California5,598,9121.46×
Texas2,679,0810.89×
Florida2,082,3310.88×
New York1,758,8140.9×
Tennessee1,399,3891.99×
Georgia974,0890.9×
North Carolina954,7730.91×
Illinois926,2440.79×
Virginia909,3561.07×
Maine900,0008.69×
Pennsylvania899,0950.76×
Arizona836,4391.17×
Ohio756,8380.7×
Michigan718,6510.79×
Washington706,6231.01×
New Jersey695,3900.78×
Massachusetts632,1150.92×
Missouri608,8341.08×
Maryland517,5250.86×
Indiana467,7210.73×
Colorado428,7460.78×
Minnesota402,4290.8×
Wisconsin366,6360.7×
South Carolina366,0550.7×
Oregon348,2450.87×
Alabama345,1690.71×
Kansas324,7191.18×
Louisiana320,9810.71×
Kentucky308,6740.7×
Oklahoma298,8450.77×
Connecticut283,5830.81×
Utah265,3220.85×
Mississippi260,4530.9×
Nevada241,6980.71×
Arkansas220,1550.76×
Iowa198,0890.69×
Washington, District of Columbia154,4901.47×
Hawaii133,2530.89×
New Mexico125,6100.72×
Idaho118,9660.68×
Nebraska118,5830.68×
West Virginia112,0440.69×
New Hampshire102,0380.74×
Rhode Island80,8450.73×
Montana63,1390.65×
Delaware61,4100.64×
Alaska52,0580.7×
South Dakota49,4670.61×
North Dakota47,4060.66×
Vermont44,7280.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Novel audience
BrandAffinityCategory
Capital One15.15×Business & Career
Google Maps12.66×Internet & Social Media
CarGurus15.6×Cars & Mobility
Indeed.com10.36×Business & Career
Khan Academy17.95×Business & Career
Circle K14.37×Shopping
Beetlejuice9.86×Movies & TV
Bruce Willis14.58×Movies & TV
DeviantArt13.97×Internet & Social Media
Aaron Rodgers12.44×Sports
AccuWeather12.18×Home & Garden
Billy Bob Thornton16.39×Movies & TV
Diane Keaton11.57×Movies & TV
Enterprise Rent-A-Car10.48×Cars & Mobility
Google News9.75×News
ICloud14.91×Technology & Electronics
Blake Lively15.31×Movies & TV
Catherine Zeta-Jones16.93×Movies & TV
Matthew McConaughey13.23×Movies & TV
Charlie Hunnam15.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Novel audience
TraitClusterScore
ExtroversionTHRILL1.32
MindfulnessBALANCE1.27
TravellingTHRILL1.27
TraditionCONSERVATISM1.27
Urban LifestyleOPEN1.23
LGBTQ+ IdentityOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Novel
CountryShare
United States17.6%
China7.2%
Japan6.8%

See Novel audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Novel have in United States?

Novel has an estimated audience of 34,980,785 people in United States, concentrated in California and Texas.

What is the gender split and age of Novel fans?

65.4% of Novel fans are female, 34.6% are male, with an average age of 39.3 years.

Which brands do Novel fans like most?

Novel fans show strongest brand affinity for Capital One (15.15×), Google Maps (12.66×), and CarGurus (15.6×) over the country average.

Where do Novel fans live in United States?

Novel fans in United States are most concentrated in California (reach 5,598,912), Texas (reach 2,679,081), and Florida (reach 2,082,331). These three regions account for the largest share of the active audience.

What other brands do Novel fans also like?

Beyond Novel itself, the audience over-indexes on Google Maps (12.66×), CarGurus (15.6×), Indeed.com (10.36×), and Khan Academy (17.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.