A data profile of the people who buy, follow and care about Novel in United Kingdom — modelled from more than twelve digital signal sources. Novel has an estimated audience of 7,406,595 people in United Kingdom.
The average Novel fan in United Kingdom is 44.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Public library, Crime fiction, with strongest over-indexing on Wikipedia (2.62× the country average).
Demographically, the Novel audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Novel fan in United Kingdom is more female, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Novel profile in United Kingdom.
67.1% are female, 32.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 44.0 |
| Estimated audience size | 7,406,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 36% |
of the worldwide Novel audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.5% |
| China | 7.2% |
| Japan | 6.8% |
Where the Novel audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.37× | |
| 02 | Yorkshire and the Humber | ~800K | 1.28× | |
| 03 | East of England | ~700K | 1.10× | |
| 04 | South East | ~1M | 1.07× | |
| 05 | North East | ~300K | 1.05× | |
| 06 | South West | ~500K | 0.90× | |
| 07 | East Midlands | ~400K | 0.82× | |
| 08 | North West | ~500K | 0.59× |
The strongest cross-interests of the Novel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public library | Literature | 5.86× | ||
| 02 | Young-adult fiction | Literature | 4.77× | ||
| 03 | Amazon Kindle | Literature | 4.25× | ||
| 04 | Book discussion club | Literature | 4.03× | ||
| 05 | Bookselling | Literature | 3.86× | ||
| 06 | Non-fiction books | Literature | 3.86× | ||
| 07 | Crime fiction | Literature | 3.64× | ||
| 08 | Detective fiction | Literature | 3.50× | ||
| 09 | E-book readers | Technology & Electronics | 3.40× | ||
| 10 | Bestseller | Literature | 3.13× | ||
| 11 | Romance novels | Literature | 2.82× | ||
| 12 | Wikipedia | Internet & Social Media | 2.62× | ||
| 13 | Art exhibition | Arts & Culture | 2.36× | ||
| 14 | Philanthropy | Arts & Culture | 2.18× | ||
| 15 | Fiction books | Literature | 2.12× | ||
| 16 | Fine art | Business & Career | 2.05× | ||
| 17 | Volunteering | Politics & Society | 1.98× | ||
| 18 | Museum | Arts & Culture | 1.94× | ||
| 19 | Superman | Movies & TV | 1.79× | ||
| 20 | Hobby | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.41× | |
| Individualism | JOY | 1.40× | |
| Patriotism | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.89× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Quality Awareness | PREMIUM | 0.96× |
Novel has an estimated audience of 7,406,595 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
67.1% of Novel fans are female, 32.9% are male, with an average age of 44.0 years.
Novel fans show strongest brand affinity for Wikipedia (2.62×), Public library (5.86×), and Crime fiction (3.64×) over the country average.
Novel fans in United Kingdom are most concentrated in South East (reach ~1M), Yorkshire and the Humber (reach ~800K), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Novel itself, the audience over-indexes on Public library (5.86×), Crime fiction (3.64×), Bookselling (3.86×), and Amazon Kindle (4.25×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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