A data profile of the people who buy, follow and care about Novel in India — modelled from more than twelve digital signal sources. Novel has an estimated audience of 6,986,880 people in India.
Novel has an estimated audience of 6,986,880 people in India. 33.7% are female, 66.3% are male, average age 31.4. Top brand affinities: Casino games, Harry Potter, Superman, Short story, Game of Thrones.
Top brand affinities include Casino games, Harry Potter, Superman, with strongest over-indexing on Casino games (2.68× the country average).
Demographically, the Novel audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Novel fan in India is more male, around 31.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Casino games.
The key figures that characterise the Novel profile in India.
33.7% are female, 66.3% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 31.4 |
| Estimated audience size | 6,986,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Novel audience comes from India.
| Country | Share |
|---|---|
| United States | 17.5% |
| China | 7.2% |
| Japan | 6.8% |
The strongest cross-interests of the Novel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ian Somerhalder | Movies & TV | 4.44× | ||
| 02 | Goodreads | Literature | 4.23× | ||
| 03 | Short story | Literature | 3.00× | ||
| 04 | Casino games | Games | 2.68× | ||
| 05 | Wattpad | Internet & Social Media | 2.37× | ||
| 06 | One Piece | Movies & TV | 2.09× | ||
| 07 | Self-love | Health | 1.79× | ||
| 08 | Seafood | Food & Beverages | 1.73× | ||
| 09 | Modern art | Arts & Culture | 1.70× | ||
| 10 | Harry Potter | Movies & TV | 1.69× | ||
| 11 | Simulation games | Games | 1.67× | ||
| 12 | Superman | Movies & TV | 1.60× | ||
| 13 | Game of Thrones | Movies & TV | 1.60× | ||
| 14 | Manga | Literature | 1.59× | ||
| 15 | Poetry | Literature | 1.58× | ||
| 16 | Stranger Things | Movies & TV | 1.56× | ||
| 17 | Batman | Movies & TV | 1.56× | ||
| 18 | Embroidery | Home & Garden | 1.55× | ||
| 19 | Diary | Kids & Family | 1.55× | ||
| 20 | Skirt | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.33× | |
| Luxury Orientation | PREMIUM | 1.19× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Tradition | CONSERVATISM | 0.64× | |
| Creativity | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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