A data profile of the people who buy, follow and care about Stranger Things in India — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 12,303,373 people in India.
The average Stranger Things fan in India is 27.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Uttar Pradesh.
Top brand affinities include True Detective, Harry Potter, Daredevil (film), with strongest over-indexing on True Detective (9.44× the country average).
Demographically, the Stranger Things audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Stranger Things fan in India is more male, around 27.0 years old, with strong Individualism tendencies and a notable affinity for True Detective.
The key figures that characterise the Stranger Things profile in India.
31.2% are female, 68.8% are male, average age 27.0.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 27.0 |
| Estimated audience size | 12,303,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 27% | |
| 30-39 | 12% | |
| 40-49 | 5% | |
| 50+ | 3% |
of the worldwide Stranger Things audience comes from India.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 10.6% |
| India | 8.2% |
Where the Stranger Things audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~500K | 2.49× | |
| 02 | Tamil Nadu | ~700K | 2.28× | |
| 03 | Andhra Pradesh | ~200K | 1.37× | |
| 04 | Karnataka | ~400K | 1.30× | |
| 05 | Gujarat | ~400K | 1.27× | |
| 06 | Telangana | ~200K | 1.27× | |
| 07 | Maharashtra | ~700K | 1.18× | |
| 08 | West Bengal | ~400K | 1.05× | |
| 09 | Uttarakhand | ~60K | 1.04× | |
| 10 | Odisha | ~100K | 1.03× | |
| 11 | Chhattisgarh | ~80K | 1.01× | |
| 12 | Goa | ~10K | 1.01× | |
| 13 | Assam | ~100K | 1.00× | |
| 14 | Madhya Pradesh | ~200K | 0.96× | |
| 15 | Jharkhand | ~100K | 0.96× | |
| 16 | Uttar Pradesh | ~500K | 0.92× | |
| 17 | Rajasthan | ~300K | 0.92× | |
| 18 | Punjab (region) | ~100K | 0.90× | |
| 19 | Haryana | ~100K | 0.85× | |
| 20 | Himachal Pradesh | ~40K | 0.77× | |
| 21 | Arunachal Pradesh | ~5K | 0.73× | |
| 22 | Bihar | ~200K | 0.71× | |
| 23 | Sikkim | ~3K | 0.63× | |
| 24 | Jammu and Kashmir | ~30K | 0.60× | |
| 25 | Meghalaya | ~8K | 0.60× | |
| 26 | Manipur | ~9K | 0.58× | |
| 27 | Nagaland | ~5K | 0.58× | |
| 28 | Tripura | ~10K | 0.57× | |
| 29 | Mizoram | ~5K | 0.57× |
The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stephen Lang | Movies & TV | 31.23× | ||
| 02 | Lily James | Movies & TV | 25.78× | ||
| 03 | Dakota Fanning | Movies & TV | 24.43× | ||
| 04 | Schindler's List | Movies & TV | 19.71× | ||
| 05 | Daredevil (film) | Movies & TV | 17.53× | ||
| 06 | Better Call Saul | Movies & TV | 13.16× | ||
| 07 | Martin Scorsese | Movies & TV | 13.03× | ||
| 08 | Inception | Movies & TV | 12.75× | ||
| 09 | La La Land (film) | Movies & TV | 12.55× | ||
| 10 | 24 (TV series) | Movies & TV | 11.80× | ||
| 11 | Black Mirror (TV series) | Movies & TV | 11.72× | ||
| 12 | Breaking Bad | Movies & TV | 9.91× | ||
| 13 | True Detective | Movies & TV | 9.44× | ||
| 14 | Dakota Johnson | Movies & TV | 9.30× | ||
| 15 | Titanic (1997 film) | Movies & TV | 8.72× | ||
| 16 | Peaky Blinders (TV series) | Movies & TV | 8.49× | ||
| 17 | Anne Hathaway | Movies & TV | 8.04× | ||
| 18 | Harry Potter | Movies & TV | 4.44× | ||
| 19 | Game of Thrones | Movies & TV | 3.87× | ||
| 20 | Sex and the City | Movies & TV | 2.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.67× | |
| Urban Lifestyle | OPEN | 1.53× | |
| Social Media Usage | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.96× | |
| DIY Mentality | THRILL | 1.04× | |
| Creativity | OPEN | 1.05× |
Stranger Things has an estimated audience of 12,303,373 people in India, concentrated in Maharashtra and Tamil Nadu.
31.2% of Stranger Things fans are female, 68.8% are male, with an average age of 27.0 years.
Stranger Things fans show strongest brand affinity for True Detective (9.44×), Harry Potter (4.44×), and Daredevil (film) (17.53×) over the country average.
Stranger Things fans in India are most concentrated in Maharashtra (reach ~700K), Tamil Nadu (reach ~700K), and Uttar Pradesh (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Stranger Things itself, the audience over-indexes on Harry Potter (4.44×), Daredevil (film) (17.53×), Breaking Bad (9.91×), and Dakota Fanning (24.43×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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