A data profile of the people who buy, follow and care about Casino games in India — modelled from more than twelve digital signal sources. Casino games has an estimated audience of 9,736,701 people in India.
The average Casino games fan in India is 32.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Gujarat, Maharashtra.
Top brand affinities include Casino, Browser games, Tabletop game, with strongest over-indexing on Casino (7.12× the country average).
Demographically, the Casino games audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Casino games fan in India is more male, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Casino.
The key figures that characterise the Casino games profile in India.
26.3% are female, 73.7% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 32.0 |
| Estimated audience size | 9,736,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 39% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Casino games audience comes from India.
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 11.0% |
| Japan | 9.0% |
Where the Casino games audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~20K | 1.89× | |
| 02 | Gujarat | ~500K | 1.70× | |
| 03 | Rajasthan | ~300K | 1.57× | |
| 04 | Sikkim | ~6K | 1.43× | |
| 05 | Assam | ~100K | 1.36× | |
| 06 | Karnataka | ~300K | 1.18× | |
| 07 | Madhya Pradesh | ~200K | 1.18× | |
| 08 | Haryana | ~100K | 1.18× | |
| 09 | Uttar Pradesh | ~500K | 1.03× | |
| 10 | West Bengal | ~300K | 1.02× | |
| 11 | Telangana | ~100K | 1.02× | |
| 12 | Arunachal Pradesh | ~6K | 0.98× | |
| 13 | Meghalaya | ~10K | 0.97× | |
| 14 | Chhattisgarh | ~60K | 0.91× | |
| 15 | Mizoram | ~6K | 0.90× | |
| 16 | Andhra Pradesh | ~100K | 0.88× | |
| 17 | Nagaland | ~6K | 0.88× | |
| 18 | Punjab (region) | ~100K | 0.87× | |
| 19 | Jharkhand | ~70K | 0.86× | |
| 20 | Tripura | ~10K | 0.86× | |
| 21 | Bihar | ~200K | 0.85× | |
| 22 | Maharashtra | ~400K | 0.82× | |
| 23 | Manipur | ~10K | 0.82× | |
| 24 | Uttarakhand | ~40K | 0.80× | |
| 25 | Himachal Pradesh | ~30K | 0.80× | |
| 26 | Jammu and Kashmir | ~40K | 0.79× | |
| 27 | Odisha | ~70K | 0.64× | |
| 28 | Tamil Nadu | ~100K | 0.62× | |
| 29 | Kerala | ~60K | 0.42× |
The strongest cross-interests of the Casino games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Browser games | Games | 8.40× | ||
| 02 | Tabletop game | Games | 7.49× | ||
| 03 | Casino | Games | 7.12× | ||
| 04 | Word games | Games | 6.74× | ||
| 05 | Stake | Games | 6.73× | ||
| 06 | Strategy video game | Games | 6.21× | ||
| 07 | Non-fiction books | Literature | 6.06× | ||
| 08 | Strategy games | Games | 5.87× | ||
| 09 | Massively multiplayer online role-playing games | Games | 5.31× | ||
| 10 | Simulation games | Games | 5.08× | ||
| 11 | Board games | Games | 4.65× | ||
| 12 | Poker | Games | 4.63× | ||
| 13 | Role-playing games | Games | 3.92× | ||
| 14 | Massively multiplayer online games | Games | 3.87× | ||
| 15 | Online poker | Games | 3.73× | ||
| 16 | Sports games | Games | 3.54× | ||
| 17 | Action games | Games | 3.36× | ||
| 18 | Gambling | Games | 3.34× | ||
| 19 | Card games | Games | 2.80× | ||
| 20 | Sex and the City | Movies & TV | 2.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.60× | |
| Early Adopter Mentality | POWER | 1.56× | |
| Quality Awareness | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.70× | |
| Tradition | CONSERVATISM | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× |
Casino games has an estimated audience of 9,736,701 people in India, concentrated in Uttar Pradesh and Gujarat.
26.3% of Casino games fans are female, 73.7% are male, with an average age of 32.0 years.
Casino games fans show strongest brand affinity for Casino (7.12×), Browser games (8.4×), and Tabletop game (7.49×) over the country average.
Casino games fans in India are most concentrated in Uttar Pradesh (reach ~500K), Gujarat (reach ~500K), and Maharashtra (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Casino games itself, the audience over-indexes on Browser games (8.4×), Tabletop game (7.49×), Strategy games (5.87×), and Word games (6.74×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Casino games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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