A data profile of the people who buy, follow and care about Board games in India — modelled from more than twelve digital signal sources. Board games has an estimated audience of 7,892,486 people in India.
The average Board games fan in India is 30.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Tamil Nadu.
Top brand affinities include Casino games, Tabletop game, Algorithmic trading, with strongest over-indexing on Casino games (4× the country average).
Demographically, the Board games audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Board games fan in India is more male, around 30.2 years old, with strong Risk Appetite tendencies and a notable affinity for Casino games.
The key figures that characterise the Board games profile in India.
27.4% are female, 72.6% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 30.2 |
| Estimated audience size | 7,892,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 7% |
of the worldwide Board games audience comes from India.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 6.1% |
| China | 5.5% |
Where the Board games audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~400K | 1.96× | |
| 02 | Karnataka | ~400K | 1.94× | |
| 03 | Maharashtra | ~600K | 1.60× | |
| 04 | Telangana | ~200K | 1.45× | |
| 05 | Gujarat | ~300K | 1.39× | |
| 06 | Haryana | ~100K | 1.33× | |
| 07 | Goa | ~10K | 1.32× | |
| 08 | Punjab (region) | ~100K | 1.18× | |
| 09 | Nagaland | ~6K | 1.12× | |
| 10 | Uttarakhand | ~40K | 1.02× | |
| 11 | Mizoram | ~5K | 0.98× | |
| 12 | Kerala | ~100K | 0.96× | |
| 13 | Meghalaya | ~8K | 0.95× | |
| 14 | Sikkim | ~3K | 0.95× | |
| 15 | Madhya Pradesh | ~100K | 0.93× | |
| 16 | Chhattisgarh | ~50K | 0.92× | |
| 17 | Rajasthan | ~200K | 0.91× | |
| 18 | Uttar Pradesh | ~300K | 0.90× | |
| 19 | Andhra Pradesh | ~90K | 0.90× | |
| 20 | Arunachal Pradesh | ~4K | 0.89× | |
| 21 | Manipur | ~9K | 0.88× | |
| 22 | Jharkhand | ~60K | 0.83× | |
| 23 | West Bengal | ~200K | 0.78× | |
| 24 | Himachal Pradesh | ~20K | 0.77× | |
| 25 | Tripura | ~8K | 0.77× | |
| 26 | Odisha | ~60K | 0.70× | |
| 27 | Jammu and Kashmir | ~20K | 0.69× | |
| 28 | Assam | ~50K | 0.68× | |
| 29 | Bihar | ~90K | 0.56× |
The strongest cross-interests of the Board games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabletop game | Games | 5.47× | ||
| 02 | Roulette | Games | 4.43× | ||
| 03 | Stake | Games | 4.30× | ||
| 04 | Algorithmic trading | Business & Career | 4.24× | ||
| 05 | Blackjack | Games | 4.17× | ||
| 06 | Casino games | Games | 4.00× | ||
| 07 | Ludo (board game) | Games | 3.96× | ||
| 08 | Strategy games | Games | 3.83× | ||
| 09 | Sports betting | Games | 3.48× | ||
| 10 | Indian Rummy | Games | 3.48× | ||
| 11 | Trading strategy | Business & Career | 3.11× | ||
| 12 | Massively multiplayer online role-playing games | Games | 3.10× | ||
| 13 | Massively multiplayer online games | Games | 3.06× | ||
| 14 | Online gambling | Games | 2.86× | ||
| 15 | Day trading | Business & Career | 2.70× | ||
| 16 | Online poker | Games | 2.61× | ||
| 17 | Fantasy sport | Sports | 2.56× | ||
| 18 | Fantasy cricket | Sports | 2.46× | ||
| 19 | Financial market | Business & Career | 2.25× | ||
| 20 | Card games | Games | 2.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.03× | |
| Social Media Usage | JOY | 0.95× | |
| Price Sensitivity | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| DIY Mentality | THRILL | 0.71× | |
| Patriotism | CONSERVATISM | 0.71× |
Board games has an estimated audience of 7,892,486 people in India, concentrated in Maharashtra and Karnataka.
27.4% of Board games fans are female, 72.6% are male, with an average age of 30.2 years.
Board games fans show strongest brand affinity for Casino games (4×), Tabletop game (5.47×), and Algorithmic trading (4.24×) over the country average.
Board games fans in India are most concentrated in Maharashtra (reach ~600K), Karnataka (reach ~400K), and Tamil Nadu (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Board games itself, the audience over-indexes on Tabletop game (5.47×), Algorithmic trading (4.24×), Roulette (4.43×), and Blackjack (4.17×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Board games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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