Rascasse Audience Intelligence

Board games Audience in Germany

A data profile of the people who buy, follow and care about Board games in Germany — modelled from more than twelve digital signal sources. Board games has an estimated audience of 4,318,174 people in Germany.

#10among Gaming genre in Germany#828among Topic in Germany#32in Games

The average Board games fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Tabletop game, Tabletop role-playing game, with strongest over-indexing on Barbie (8.91× the country average).

Demographically, the Board games audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Pet Ownership, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Board games fan in Germany is more male, around 36.5 years old, with strong Pet Ownership tendencies and a notable affinity for Barbie.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Board games profile in Germany.

Audience size
4.3M
in Germany
Gender
43.6%♀
56.4% male
Age
36.5
average years
Country rank
#1338
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Board games fans

43.6% are female, 56.4% are male, average age 36.5.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Board games audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age36.5
Estimated audience size4,318,174
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Board games audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3921%
40-4917%
50+15%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Board games audience comes from Germany.

Worldwide audience distribution share by country for Board games
CountryShare
United States17.9%
India6.1%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Board games audience in Germany is strongest.

Fig. 05

Top regions by affinity

Board games fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~500K2.36×
02Hessen~400K1.31×
03Hamburg~100K1.21×
04Bremen~40K1.17×
05Bayern~700K1.05×
06Nordrhein-Westfalen~1M1.01×
07Baden-Württemberg~600K0.98×
08Rheinland-Pfalz~200K0.94×
09Saarland~50K0.86×
10Schleswig-Holstein~100K0.85×
11Brandenburg~100K0.85×
12Niedersachsen~300K0.81×
13Sachsen~200K0.81×
14Thüringen~80K0.77×
15Sachsen-Anhalt~80K0.73×
16Mecklenburg-Vorpommern~60K0.68×
Fig. 06

Affinity by region

Affinity by region — Board games, Germany
0.68×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Board games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Board games audience
#·InterestCategoryAffinity×
01Tabletop gameGames11.84×
02Warhammer Fantasy (setting)Games11.40×
03Games WorkshopGames9.89×
04Warhammer Fantasy BattleGames9.28×
05Tabletop role-playing gameGames9.06×
06BarbieMovies & TV8.91×
07Scooby-DooMovies & TV6.84×
08Pokémon (video game series)Games5.03×
09DeviantArtInternet & Social Media4.69×
10Strategy gamesGames3.63×
11Anime and manga fandomLiterature3.40×
12Millie Bobby BrownMovies & TV3.36×
13PeacemakerMovies & TV3.30×
14GamerGames2.91×
15TwitchGames2.79×
16Mobile gameGames2.40×
17Harry PotterMovies & TV1.94×
18TikTokInternet & Social Media1.80×
19TagesschauMovies & TV1.60×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Board games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Board games audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.28×
Need for SecurityCONSERVATISM1.28×
Convenience OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Board games audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Sports ActivityPOWER0.87×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Board games have in Germany?

Board games has an estimated audience of 4,318,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Board games fans?

43.6% of Board games fans are female, 56.4% are male, with an average age of 36.5 years.

03

Which brands do Board games fans like most?

Board games fans show strongest brand affinity for Barbie (8.91×), Tabletop game (11.84×), and Tabletop role-playing game (9.06×) over the country average.

04

Where do Board games fans live in Germany?

Board games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Board games fans also like?

Beyond Board games itself, the audience over-indexes on Tabletop game (11.84×), Tabletop role-playing game (9.06×), Scooby-Doo (6.84×), and Harry Potter (1.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in Germany

See Board games audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Board games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →