Board games Audience in Germany
Board games has an estimated audience of 4,318,174 people in Germany. 43.6% are female, 56.4% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Tabletop game, Tabletop role-playing game, Scooby-Doo, Harry Potter.
The average Board games fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Tabletop game, Tabletop role-playing game, with strongest over-indexing on Barbie (8.91× the country average). Demographically, the Board games audience skews more male with an average age of 36.5, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Board games fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 36.5 |
| Estimated audience size | 4,318,174 |
Audience persona
The typical Board games fan in Germany is more male, around 36.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 924,857 | 0.98× |
| Bayern | 757,576 | 1.09× |
| Baden-Württemberg | 577,556 | 0.98× |
| Berlin | 519,518 | 2.69× |
| Hessen | 482,607 | 1.47× |
| Niedersachsen | 334,883 | 0.8× |
| Rheinland-Pfalz | 192,171 | 0.89× |
| Sachsen | 163,115 | 0.77× |
| Hamburg | 129,738 | 1.33× |
| Schleswig-Holstein | 125,386 | 0.81× |
| Brandenburg | 105,963 | 0.79× |
| Thüringen | 62,300 | 0.57× |
| Sachsen-Anhalt | 62,264 | 0.56× |
| Bremen | 41,048 | 1.11× |
| Saarland | 38,445 | 0.73× |
| Mecklenburg-Vorpommern | 36,817 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 8.91× | Movies & TV |
| Tabletop game | 11.84× | Games |
| Tabletop role-playing game | 9.06× | Games |
| Scooby-Doo | 6.84× | Movies & TV |
| Harry Potter | 1.94× | Movies & TV |
| TikTok | 1.8× | Internet & Social Media |
| Pokémon (video game series) | 5.03× | Games |
| Peacemaker | 3.3× | Movies & TV |
| Movies | 1.51× | Movies & TV |
| Games Workshop | 9.89× | Games |
| Twitch | 2.79× | Games |
| Tagesschau | 1.6× | Movies & TV |
| Anime and manga fandom | 3.4× | Literature |
| Mobile game | 2.4× | Games |
| Gamer | 2.91× | Games |
| Warhammer Fantasy (setting) | 11.4× | Games |
| Warhammer Fantasy Battle | 9.28× | Games |
| Millie Bobby Brown | 3.36× | Movies & TV |
| Strategy games | 3.63× | Games |
| Role-playing games | 2.95× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.44 |
| Social Media Usage | JOY | 1.26 |
| Pet Ownership | JOY | 1.26 |
| DIY Mentality | THRILL | 1.23 |
| Early Adopter Mentality | POWER | 1.19 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 6.1% |
| China | 5.5% |
See Board games audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Board games have in Germany?
Board games has an estimated audience of 4,318,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Board games fans?
43.6% of Board games fans are female, 56.4% are male, with an average age of 36.5 years.
Which brands do Board games fans like most?
Board games fans show strongest brand affinity for Barbie (8.91×), Tabletop game (11.84×), and Tabletop role-playing game (9.06×) over the country average.
Where do Board games fans live in Germany?
Board games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 924,857), Bayern (reach 757,576), and Baden-Württemberg (reach 577,556). These three regions account for the largest share of the active audience.
What other brands do Board games fans also like?
Beyond Board games itself, the audience over-indexes on Tabletop game (11.84×), Tabletop role-playing game (9.06×), Scooby-Doo (6.84×), and Harry Potter (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Board games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.