A data profile of the people who buy, follow and care about Board games in Italy — modelled from more than twelve digital signal sources. Board games has an estimated audience of 4,548,904 people in Italy.
The average Board games fan in Italy is 38.4 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Computers, Austria, Strategy games, with strongest over-indexing on Computers (1.72× the country average).
Demographically, the Board games audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Board games fan in Italy is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Computers.
The key figures that characterise the Board games profile in Italy.
43.9% are female, 56.1% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 38.4 |
| Estimated audience size | 4,548,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Board games audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 6.1% |
| China | 5.5% |
Where the Board games audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.36× | |
| 02 | Tuscany | ~400K | 1.35× | |
| 03 | Lazio | ~700K | 1.24× | |
| 04 | Emilia-Romagna | ~500K | 1.23× | |
| 05 | Piedmont | ~400K | 1.19× | |
| 06 | Veneto | ~400K | 1.17× | |
| 07 | Trentino-Alto Adige/Südtirol | ~90K | 1.06× | |
| 08 | Friuli-Venezia Giulia | ~90K | 1.05× | |
| 09 | Abruzzo | ~100K | 1.03× | |
| 10 | Puglia | ~300K | 0.98× | |
| 11 | Liguria | ~100K | 0.98× | |
| 12 | Marche | ~100K | 0.98× | |
| 13 | Aosta Valley | ~10K | 0.97× | |
| 14 | Molise | ~20K | 0.95× | |
| 15 | Umbria | ~70K | 0.93× | |
| 16 | Campania | ~500K | 0.92× | |
| 17 | Basilicata | ~40K | 0.92× | |
| 18 | Sicilia | ~400K | 0.91× | |
| 19 | Sardinia | ~100K | 0.85× |
The strongest cross-interests of the Board games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miniature wargaming | Games | 7.04× | ||
| 02 | The Witcher | Games | 5.31× | ||
| 03 | Collectible card game | Games | 4.54× | ||
| 04 | Strategy games | Games | 4.47× | ||
| 05 | Massively multiplayer online role-playing games | Games | 3.42× | ||
| 06 | Collectable | Kids & Family | 3.27× | ||
| 07 | Role-playing games | Games | 2.68× | ||
| 08 | Austria | Travel & Leisure | 2.64× | ||
| 09 | Lego | Kids & Family | 2.60× | ||
| 10 | Mobile game | Games | 2.45× | ||
| 11 | Database | Technology & Electronics | 2.08× | ||
| 12 | Subito.it | Shopping | 2.05× | ||
| 13 | Friendship | Kids & Family | 2.02× | ||
| 14 | Gemini | Technology & Electronics | 1.95× | ||
| 15 | Books | Literature | 1.78× | ||
| 16 | Computers | Technology & Electronics | 1.72× | ||
| 17 | Harry Potter | Movies & TV | 1.70× | ||
| 18 | Video games | Games | 1.69× | ||
| 19 | SuperEnalotto | Games | 1.61× | ||
| 20 | Family | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Community Orientation | OPEN | 1.73× | |
| Family Orientation | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.00× | |
| Travelling | THRILL | 1.04× | |
| Risk Appetite | THRILL | 1.06× |
Board games has an estimated audience of 4,548,904 people in Italy, concentrated in Lombardy and Lazio.
43.9% of Board games fans are female, 56.1% are male, with an average age of 38.4 years.
Board games fans show strongest brand affinity for Computers (1.72×), Austria (2.64×), and Strategy games (4.47×) over the country average.
Board games fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Board games itself, the audience over-indexes on Austria (2.64×), Strategy games (4.47×), Mobile game (2.45×), and Family (1.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Board games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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