A data profile of the people who buy, follow and care about Board games in Spain — modelled from more than twelve digital signal sources. Board games has an estimated audience of 2,701,350 people in Spain.
The average Board games fan in Spain is 40.3 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Tabletop game, Miniature wargaming, Games, with strongest over-indexing on Tabletop game (7× the country average).
Demographically, the Board games audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Board games fan in Spain is more male, around 40.3 years old, with strong Individualism tendencies and a notable affinity for Tabletop game.
The key figures that characterise the Board games profile in Spain.
42.5% are female, 57.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 40.3 |
| Estimated audience size | 2,701,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Board games audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 6.1% |
| China | 5.5% |
Where the Board games audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~800K | 1.66× | |
| 02 | Community of Madrid | ~700K | 1.53× | |
| 03 | Comunidad Valenciana | ~400K | 1.30× | |
| 04 | Andalusia | ~600K | 1.22× | |
| 05 | Canary Islands | ~200K | 1.22× | |
| 06 | Balearic Islands | ~80K | 1.06× | |
| 07 | La Rioja | ~20K | 1.01× | |
| 08 | Region of Murcia | ~90K | 0.99× | |
| 09 | Aragon | ~70K | 0.94× | |
| 10 | Principality of Asturias | ~60K | 0.92× | |
| 11 | Cantabria | ~30K | 0.90× | |
| 12 | Navarre | ~30K | 0.90× | |
| 13 | Castile and León | ~100K | 0.88× | |
| 14 | Extremadura | ~50K | 0.88× | |
| 15 | Castilla-La Mancha | ~90K | 0.87× | |
| 16 | Galicia | ~100K | 0.86× | |
| 17 | Basque Autonomous Country | ~80K | 0.84× |
The strongest cross-interests of the Board games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miniature wargaming | Games | 10.41× | ||
| 02 | Warhammer Fantasy Battle | Games | 10.00× | ||
| 03 | Games Workshop | Games | 9.47× | ||
| 04 | Tabletop game | Games | 7.00× | ||
| 05 | Magic: The Gathering | Games | 6.90× | ||
| 06 | Instant Gaming | Games | 4.28× | ||
| 07 | Strategy games | Games | 4.22× | ||
| 08 | Card games | Games | 3.14× | ||
| 09 | Role-playing games | Games | 2.86× | ||
| 10 | FilmAffinity | Movies & TV | 2.29× | ||
| 11 | Video games | Games | 2.06× | ||
| 12 | Harry Potter | Movies & TV | 2.05× | ||
| 13 | Superman | Movies & TV | 1.96× | ||
| 14 | Games | Games | 1.92× | ||
| 15 | Computers | Technology & Electronics | 1.92× | ||
| 16 | Carrefour Express | Shopping | 1.75× | ||
| 17 | Movies | Movies & TV | 1.66× | ||
| 18 | IBEX 35 | Business & Career | 1.66× | ||
| 19 | Beverages | Food & Beverages | 1.55× | ||
| 20 | Entertainment | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.50× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Healthy Lifestyle | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.96× | |
| Risk Appetite | THRILL | 0.98× | |
| Luxury Orientation | PREMIUM | 1.01× |
Board games has an estimated audience of 2,701,350 people in Spain, concentrated in Catalonia and Community of Madrid.
42.5% of Board games fans are female, 57.5% are male, with an average age of 40.3 years.
Board games fans show strongest brand affinity for Tabletop game (7×), Miniature wargaming (10.41×), and Games (1.92×) over the country average.
Board games fans in Spain are most concentrated in Catalonia (reach ~800K), Community of Madrid (reach ~700K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Board games itself, the audience over-indexes on Miniature wargaming (10.41×), Games (1.92×), Entertainment (1.53×), and Computers (1.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Board games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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