A data profile of the people who buy, follow and care about Card games in Spain — modelled from more than twelve digital signal sources. Card games has an estimated audience of 3,496,064 people in Spain.
The average Card games fan in Spain is 38.6 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Canary Islands.
Top brand affinities include BBVA, Computers, Mobile game, with strongest over-indexing on BBVA (1.5× the country average).
Demographically, the Card games audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Card games fan in Spain is balanced, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for BBVA.
The key figures that characterise the Card games profile in Spain.
45.2% are female, 54.8% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 38.6 |
| Estimated audience size | 3,496,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Card games audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 9.2% |
| Brazil | 4.3% |
Where the Card games audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~500K | 3.13× | |
| 02 | Balearic Islands | ~200K | 2.41× | |
| 03 | Catalonia | ~800K | 1.29× | |
| 04 | Region of Murcia | ~100K | 1.21× | |
| 05 | Comunidad Valenciana | ~400K | 1.11× | |
| 06 | Andalusia | ~700K | 1.01× | |
| 07 | La Rioja | ~20K | 0.95× | |
| 08 | Castile and León | ~100K | 0.91× | |
| 09 | Cantabria | ~40K | 0.90× | |
| 10 | Navarre | ~40K | 0.89× | |
| 11 | Extremadura | ~70K | 0.88× | |
| 12 | Principality of Asturias | ~70K | 0.85× | |
| 13 | Galicia | ~100K | 0.82× | |
| 14 | Aragon | ~80K | 0.82× | |
| 15 | Castilla-La Mancha | ~100K | 0.78× | |
| 16 | Basque Autonomous Country | ~100K | 0.73× | |
| 17 | Community of Madrid | ~400K | 0.70× |
The strongest cross-interests of the Card games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tarot card games | Health | 5.12× | ||
| 02 | Role-playing games | Games | 2.70× | ||
| 03 | Mobile game | Games | 2.56× | ||
| 04 | El Mundo (Colombia) | News | 2.16× | ||
| 05 | Online games | Games | 2.06× | ||
| 06 | Game consoles | Technology & Electronics | 2.00× | ||
| 07 | Computers | Technology & Electronics | 1.92× | ||
| 08 | Superman | Movies & TV | 1.91× | ||
| 09 | Hip hop music | Music & Radio | 1.87× | ||
| 10 | Video games | Games | 1.79× | ||
| 11 | Gemini | Technology & Electronics | 1.78× | ||
| 12 | Agriculture | Business & Career | 1.77× | ||
| 13 | Thriller movies | Movies & TV | 1.73× | ||
| 14 | Motivation | Business & Career | 1.72× | ||
| 15 | Aldi | Shopping | 1.65× | ||
| 16 | Netflix | Movies & TV | 1.61× | ||
| 17 | Athlete | Music & Radio | 1.56× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.54× | ||
| 19 | BBVA | Business & Career | 1.50× | ||
| 20 | Wine | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.33× | |
| Social Media Usage | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Tradition | CONSERVATISM | 0.92× | |
| Community Orientation | OPEN | 0.95× |
Card games has an estimated audience of 3,496,064 people in Spain, concentrated in Catalonia and Andalusia.
45.2% of Card games fans are female, 54.8% are male, with an average age of 38.6 years.
Card games fans show strongest brand affinity for BBVA (1.5×), Computers (1.92×), and Mobile game (2.56×) over the country average.
Card games fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~700K), and Canary Islands (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Card games itself, the audience over-indexes on Computers (1.92×), Mobile game (2.56×), Video games (1.79×), and Hip hop music (1.87×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Card games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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