Motivation Audience in Spain
Motivation has an estimated audience of 9,291,273 people in Spain. 62.1% are female, 37.9% are male, average age 45.1. Top brand affinities: Livemusic, MSN, Zara Home, Julio Iglesias, Kumon.
Top brand affinities include Livemusic, MSN, Zara Home, with strongest over-indexing on Livemusic (6.11× the country average). Demographically, the Motivation audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Motivation fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 45.1 |
| Estimated audience size | 9,291,273 |
Audience persona
The typical Motivation fan in Spain is more female, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 6.11× | Music & Radio |
| MSN | 4.71× | News |
| Zara Home | 3.66× | Home & Garden |
| Julio Iglesias | 2.77× | Music & Radio |
| Kumon | 21.59× | Business & Career |
| Movistar | 2.35× | Technology & Electronics |
| Local food | 2.95× | Food & Beverages |
| Stradivarius | 2.39× | Shopping |
| Bershka | 3.09× | Shopping |
| CAC 40 | 2.6× | Business & Career |
| Breastfeeding | 4.4× | Kids & Family |
| Bikini | 2.71× | Fashion & Accessoires |
| Lunch | 3.04× | Food & Beverages |
| Kundalini yoga | 4.65× | Health |
| Girona | 2.89× | Sports |
| Mapfre | 2.46× | Business & Career |
| Conforama | 2.76× | Home & Garden |
| Orange | 2.6× | Technology & Electronics |
| Formentera | 4.71× | Travel & Leisure |
| Happiness | 1.72× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.44 |
| Mindfulness | BALANCE | 1.43 |
| Community Orientation | OPEN | 1.11 |
| Travelling | THRILL | 1.11 |
| Early Adopter Mentality | POWER | 1.11 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
See Motivation audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.