A data profile of the people who buy, follow and care about Motivation in Spain — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 9,291,273 people in Spain.
Motivation has an estimated audience of 9,291,273 people in Spain. 62.1% are female, 37.9% are male, average age 45.1. Top brand affinities: Quality of life, Self-awareness, Psychology, Happiness, Self-esteem.
Top brand affinities include Quality of life, Self-awareness, Psychology, with strongest over-indexing on Quality of life (1.82× the country average).
Demographically, the Motivation audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
The typical Motivation fan in Spain is more female, around 45.1 years old, with strong Mindfulness tendencies and a notable affinity for Quality of life.
The key figures that characterise the Motivation profile in Spain.
62.1% are female, 37.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 45.1 |
| Estimated audience size | 9,291,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Motivation audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anne Hathaway | Movies & TV | 2.68× | ||
| 02 | Self-awareness | Health | 2.50× | ||
| 03 | Self-esteem | Health | 2.33× | ||
| 04 | Zara Home | Home & Garden | 2.29× | ||
| 05 | Local food | Food & Beverages | 2.00× | ||
| 06 | Bershka | Shopping | 1.90× | ||
| 07 | Happiness | Health | 1.87× | ||
| 08 | Quality of life | Health | 1.82× | ||
| 09 | Bikini | Fashion & Accessoires | 1.72× | ||
| 10 | IBEX 35 | Business & Career | 1.67× | ||
| 11 | Caixabank | Business & Career | 1.64× | ||
| 12 | Deal of the day | Shopping | 1.62× | ||
| 13 | Innovation | Business & Career | 1.62× | ||
| 14 | Self-love | Health | 1.60× | ||
| 15 | Psychology | Business & Career | 1.58× | ||
| 16 | Oysho | Fashion & Accessoires | 1.58× | ||
| 17 | Julio Iglesias | Music & Radio | 1.57× | ||
| 18 | Drawing | Home & Garden | 1.54× | ||
| 19 | Modern art | Arts & Culture | 1.54× | ||
| 20 | MSN | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.51× | |
| Healthy Lifestyle | BALANCE | 1.33× | |
| Travelling | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.91× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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