Motivation Audience in Mexico
Motivation has an estimated audience of 8,393,739 people in Mexico. 53.6% are female, 46.4% are male, average age 34.6. Top brand affinities: Dentistry, Sarcasm, Public administration, Civil service, Breastfeeding.
Top brand affinities include Dentistry, Sarcasm, Public administration, with strongest over-indexing on Dentistry (4.75× the country average). Demographically, the Motivation audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Motivation fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 34.6 |
| Estimated audience size | 8,393,739 |
Audience persona
The typical Motivation fan in Mexico is balanced, around 34.6 years old, with strong Mindfulness tendencies and a notable affinity for Dentistry.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 4.75× | Business & Career |
| Sarcasm | 3.9× | Politics & Society |
| Public administration | 6.73× | Business & Career |
| Civil service | 7.74× | Politics & Society |
| Breastfeeding | 5.07× | Kids & Family |
| Machu Picchu | 5.58× | Travel & Leisure |
| Essay | 7.31× | Literature |
| Game consoles | 2.25× | Technology & Electronics |
| Catholic Church | 2.3× | Politics & Society |
| Travel agency | 2.81× | Travel & Leisure |
| Love & Sex | 4.8× | Kids & Family |
| Real estate broker | 4.43× | Home & Garden |
| Pedro Pascal | 2.56× | Movies & TV |
| MSN | 2.25× | News |
| Shellfish | 4.96× | Food & Beverages |
| Fever | 5.76× | Health |
| Bullying awareness | 5.1× | Politics & Society |
| Gender equality | 5.67× | Politics & Society |
| Monarchy of the United Kingdom | 4.98× | Politics & Society |
| Broadcasting of sports events | 3.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.68 |
| Risk Appetite | THRILL | 1.44 |
| Travelling | THRILL | 1.28 |
| Spirituality | BALANCE | 1.21 |
| Extroversion | THRILL | 0.99 |
| Pet Ownership | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
See Motivation audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.