Motivation Audience in Mexico
Motivation has an estimated audience of 8,393,739 people in Mexico. 53.6% are female, 46.4% are male, average age 34.6. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Game consoles.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (69.26× the country average). Demographically, the Motivation audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Motivation fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 34.6 |
| Estimated audience size | 8,393,739 |
Audience persona
The typical Motivation fan in Mexico is balanced, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Motivation fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 69.26× | Shopping |
| Costa Rica | 101.57× | Travel & Leisure |
| Love & Sex | 164.31× | Kids & Family |
| Valentine's Day | 157.66× | Kids & Family |
| Game consoles | 50.41× | Technology & Electronics |
| Exfoliation (cosmetology) | 141.18× | Beauty & Wellness |
| Catholic Church | 28.9× | Politics & Society |
| Sarcasm | 32.43× | Politics & Society |
| Mobile game | 22.08× | Games |
| Dentistry | 28.73× | Business & Career |
| Travel agency | 22.56× | Travel & Leisure |
| Freeware | 23.97× | Technology & Electronics |
| Doctor of Medicine | 25.91× | Business & Career |
| Broadcasting of sports events | 21.68× | Movies & TV |
| Public administration | 24.5× | Business & Career |
| Breastfeeding | 19.39× | Kids & Family |
| Machu Picchu | 21.33× | Travel & Leisure |
| General practitioner | 22.74× | Health |
| Civil service | 23.97× | Politics & Society |
| Essay | 26.97× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 6.56 |
| Travelling | THRILL | 6.4 |
| Mindfulness | BALANCE | 3.01 |
| Risk Appetite | THRILL | 2.85 |
| Urban Lifestyle | OPEN | 1.34 |
| Career Orientation | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
See Motivation audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.