A data profile of the people who buy, follow and care about Motivation in Canada — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 7,074,119 people in Canada.
The average Motivation fan in Canada is 42.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Personal trainer, Aerobics, Gymshark, with strongest over-indexing on Personal trainer (1.61× the country average).
Demographically, the Motivation audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Motivation fan in Canada is balanced, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Personal trainer.
The key figures that characterise the Motivation profile in Canada.
55.0% are female, 45.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 42.9 |
| Estimated audience size | 7,074,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Motivation audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
Where the Motivation audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.39× | |
| 02 | British Columbia | ~1.5M | 1.21× | |
| 03 | Quebec | ~2M | 1.15× | |
| 04 | Alberta | ~1M | 1.12× | |
| 05 | Manitoba | ~300K | 1.08× | |
| 06 | Saskatchewan | ~200K | 1.01× | |
| 07 | New Brunswick | ~200K | 0.99× | |
| 08 | Nova Scotia | ~200K | 0.86× | |
| 09 | Prince Edward Island | ~30K | 0.81× | |
| 10 | Newfoundland and Labrador | ~80K | 0.73× |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 1.90× | ||
| 02 | Biohacking | Technology & Electronics | 1.88× | ||
| 03 | Tarot | Health | 1.80× | ||
| 04 | Day trader | Business & Career | 1.77× | ||
| 05 | Primark | Shopping | 1.67× | ||
| 06 | Gymshark | Sports | 1.65× | ||
| 07 | Personal trainer | Sports | 1.61× | ||
| 08 | New York City Marathon | Sports | 1.61× | ||
| 09 | Cara Delevingne | Fashion & Accessoires | 1.60× | ||
| 10 | Gigi Hadid | Fashion & Accessoires | 1.59× | ||
| 11 | Medicinal plants | Health | 1.58× | ||
| 12 | Ryanair | Travel & Leisure | 1.58× | ||
| 13 | Gothic fashion | Fashion & Accessoires | 1.55× | ||
| 14 | Pet Shop Boys | Music & Radio | 1.55× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 16 | Boston Red Sox | Sports | 1.53× | ||
| 17 | Drew Barrymore | Movies & TV | 1.53× | ||
| 18 | Arnold Schwarzenegger | Movies & TV | 1.52× | ||
| 19 | Leonardo DiCaprio | Movies & TV | 1.51× | ||
| 20 | Houston Texans | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.31× | |
| Risk Appetite | THRILL | 1.26× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.90× |
Motivation has an estimated audience of 7,074,119 people in Canada, concentrated in Ontario and Quebec.
55.0% of Motivation fans are female, 45.0% are male, with an average age of 42.9 years.
Motivation fans show strongest brand affinity for Personal trainer (1.61×), Aerobics (1.9×), and Gymshark (1.65×) over the country average.
Motivation fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Motivation itself, the audience over-indexes on Aerobics (1.9×), Gymshark (1.65×), Leonardo DiCaprio (1.51×), and Non-alcoholic beverage (1.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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