Motivation Audience in Canada
Motivation has an estimated audience of 7,074,119 people in Canada. 55.0% are female, 45.0% are male, average age 42.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Personal trainer, Aerobics, Gymshark, Leonardo DiCaprio, Non-alcoholic beverage.
The average Motivation fan in Canada is 42.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Personal trainer, Aerobics, Gymshark, with strongest over-indexing on Personal trainer (1.61× the country average). Demographically, the Motivation audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Motivation fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 42.9 |
| Estimated audience size | 7,074,119 |
Audience persona
The typical Motivation fan in Canada is balanced, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Personal trainer.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,131,010 | 1.39× |
| Quebec | 1,955,977 | 1.15× |
| British Columbia | 1,285,634 | 1.21× |
| Alberta | 981,448 | 1.12× |
| Manitoba | 284,760 | 1.08× |
| Saskatchewan | 226,685 | 1.01× |
| Nova Scotia | 181,664 | 0.86× |
| New Brunswick | 162,170 | 0.99× |
| Newfoundland and Labrador | 79,030 | 0.73× |
| Prince Edward Island | 28,057 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personal trainer | 1.61× | Sports |
| Aerobics | 1.9× | Sports |
| Gymshark | 1.65× | Sports |
| Leonardo DiCaprio | 1.51× | Movies & TV |
| Non-alcoholic beverage | 1.53× | Food & Beverages |
| Tarot | 1.8× | Health |
| Boston Red Sox | 1.53× | Sports |
| Gothic fashion | 1.55× | Fashion & Accessoires |
| Arnold Schwarzenegger | 1.52× | Movies & TV |
| Drew Barrymore | 1.53× | Movies & TV |
| Primark | 1.67× | Shopping |
| Gigi Hadid | 1.59× | Fashion & Accessoires |
| Biohacking | 1.88× | Technology & Electronics |
| Pet Shop Boys | 1.55× | Music & Radio |
| Medicinal plants | 1.58× | Health |
| Day trader | 1.77× | Business & Career |
| Ryanair | 1.58× | Travel & Leisure |
| Houston Texans | 1.51× | Sports |
| Cara Delevingne | 1.6× | Fashion & Accessoires |
| New York City Marathon | 1.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.31 |
| Risk Appetite | THRILL | 1.26 |
| Extroversion | THRILL | 1.25 |
| Career Orientation | POWER | 1.18 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
See Motivation audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Motivation have in Canada?
Motivation has an estimated audience of 7,074,119 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Motivation fans?
55.0% of Motivation fans are female, 45.0% are male, with an average age of 42.9 years.
Which brands do Motivation fans like most?
Motivation fans show strongest brand affinity for Personal trainer (1.61×), Aerobics (1.9×), and Gymshark (1.65×) over the country average.
Where do Motivation fans live in Canada?
Motivation fans in Canada are most concentrated in Ontario (reach 4,131,010), Quebec (reach 1,955,977), and British Columbia (reach 1,285,634). These three regions account for the largest share of the active audience.
What other brands do Motivation fans also like?
Beyond Motivation itself, the audience over-indexes on Aerobics (1.9×), Gymshark (1.65×), Leonardo DiCaprio (1.51×), and Non-alcoholic beverage (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.