A data profile of the people who buy, follow and care about Motivation in United Kingdom — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 13,409,550 people in United Kingdom.
The average Motivation fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Wikipedia, Ryanair, Kitchenware, with strongest over-indexing on Wikipedia (2.22× the country average).
Demographically, the Motivation audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Motivation fan in United Kingdom is more female, around 44.4 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Motivation profile in United Kingdom.
60.3% are female, 39.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 44.4 |
| Estimated audience size | 13,409,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Motivation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
Where the Motivation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~700K | 1.66× | |
| 02 | England | ~10M | 1.38× | |
| 03 | Wales | ~1M | 1.38× | |
| 04 | Scotland | ~1.5M | 1.12× | |
| 05 | West Midlands | ~500K | 0.87× | |
| 06 | Yorkshire and the Humber | ~900K | 0.82× | |
| 07 | North East | ~400K | 0.73× | |
| 08 | East of England | ~900K | 0.69× | |
| 09 | South East | ~1M | 0.61× | |
| 10 | East Midlands | ~600K | 0.61× | |
| 11 | South West | ~600K | 0.55× | |
| 12 | North West | ~600K | 0.43× |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 3.63× | ||
| 02 | Pandora | Fashion & Accessoires | 2.25× | ||
| 03 | Wikipedia | Internet & Social Media | 2.22× | ||
| 04 | Drinking establishment | Food & Beverages | 2.13× | ||
| 05 | Calvin Klein | Fashion & Accessoires | 2.04× | ||
| 06 | Adoption | Kids & Family | 2.00× | ||
| 07 | Kitchenware | Home & Garden | 1.88× | ||
| 08 | Self-esteem | Health | 1.82× | ||
| 09 | Risk management | Business & Career | 1.81× | ||
| 10 | Philanthropy | Arts & Culture | 1.71× | ||
| 11 | Urban Outfitters | Shopping | 1.70× | ||
| 12 | Self-awareness | Health | 1.64× | ||
| 13 | Gymshark | Sports | 1.63× | ||
| 14 | Personal trainer | Sports | 1.58× | ||
| 15 | Ryanair | Travel & Leisure | 1.57× | ||
| 16 | Satire | Literature | 1.56× | ||
| 17 | Innovation | Business & Career | 1.53× | ||
| 18 | Natural skin care | Beauty & Wellness | 1.53× | ||
| 19 | Volunteering | Politics & Society | 1.52× | ||
| 20 | Genetics | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.52× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.86× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Price Sensitivity | PREMIUM | 0.93× |
Motivation has an estimated audience of 13,409,550 people in United Kingdom, concentrated in England and Scotland.
60.3% of Motivation fans are female, 39.7% are male, with an average age of 44.4 years.
Motivation fans show strongest brand affinity for Wikipedia (2.22×), Ryanair (1.57×), and Kitchenware (1.88×) over the country average.
Motivation fans in United Kingdom are most concentrated in England (reach ~10M), Scotland (reach ~1.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Motivation itself, the audience over-indexes on Ryanair (1.57×), Kitchenware (1.88×), Volunteering (1.52×), and Philanthropy (1.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.