A data profile of the people who buy, follow and care about Self-esteem in United Kingdom — modelled from more than twelve digital signal sources. Self-esteem has an estimated audience of 5,797,307 people in United Kingdom.
The average Self-esteem fan in United Kingdom is 44.8 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, Yorkshire and the Humber.
Top brand affinities include Motivation, Well-being, Quality of life, with strongest over-indexing on Motivation (1.82× the country average).
Demographically, the Self-esteem audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Self-esteem fan in United Kingdom is more female, around 44.8 years old, with strong Mindfulness tendencies and a notable affinity for Motivation.
The key figures that characterise the Self-esteem profile in United Kingdom.
73.8% are female, 26.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 44.8 |
| Estimated audience size | 5,797,307 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Self-esteem audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 12.6% |
| Italy | 5.3% |
Where the Self-esteem audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~700K | 2.14× | |
| 02 | Scotland | ~1M | 1.98× | |
| 03 | Northern Ireland | ~200K | 1.33× | |
| 04 | Yorkshire and the Humber | ~500K | 1.10× | |
| 05 | North East | ~200K | 0.83× | |
| 06 | West Midlands | ~200K | 0.74× | |
| 07 | East of England | ~400K | 0.68× | |
| 08 | South East | ~500K | 0.63× | |
| 09 | South West | ~300K | 0.63× | |
| 10 | East Midlands | ~200K | 0.57× | |
| 11 | North West | ~200K | 0.40× |
The strongest cross-interests of the Self-esteem audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 3.65× | ||
| 02 | Narcissism | Politics & Society | 3.41× | ||
| 03 | Self-knowledge (psychology) | Health | 3.15× | ||
| 04 | Self-confidence | Health | 2.53× | ||
| 05 | Productivity | Business & Career | 2.29× | ||
| 06 | Self-awareness | Health | 2.20× | ||
| 07 | Self-help | Health | 2.00× | ||
| 08 | Master of Business Administration | Business & Career | 1.98× | ||
| 09 | Motivation | Business & Career | 1.82× | ||
| 10 | Wellness (alternative medicine) | Health | 1.80× | ||
| 11 | Well-being | Health | 1.72× | ||
| 12 | Beauty & Fashion | Beauty & Wellness | 1.67× | ||
| 13 | Motivational speaking | Business & Career | 1.67× | ||
| 14 | Self-love | Health | 1.65× | ||
| 15 | Mindfulness | Health | 1.63× | ||
| 16 | Personal development | Business & Career | 1.60× | ||
| 17 | Pride | Politics & Society | 1.57× | ||
| 18 | Quality of life | Health | 1.55× | ||
| 19 | Purchase discount | Shopping | 1.53× | ||
| 20 | Concealer | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.56× | |
| Price Sensitivity | PREMIUM | 1.08× | |
| Indulgence | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Quality Awareness | PREMIUM | 0.91× | |
| Urban Lifestyle | OPEN | 0.92× |
Self-esteem has an estimated audience of 5,797,307 people in United Kingdom, concentrated in Scotland and Wales.
73.8% of Self-esteem fans are female, 26.2% are male, with an average age of 44.8 years.
Self-esteem fans show strongest brand affinity for Motivation (1.82×), Well-being (1.72×), and Quality of life (1.55×) over the country average.
Self-esteem fans in United Kingdom are most concentrated in Scotland (reach ~1M), Wales (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Self-esteem itself, the audience over-indexes on Well-being (1.72×), Quality of life (1.55×), Personal development (1.6×), and Emotional intelligence (3.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Self-esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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