Self-esteem Audience in United States

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Self-esteem has an estimated audience of 25,652,290 people in United States. 68.7% are female, 31.3% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Well-being, Motivation, Quality of life, Personal development, FIFA World Cup.

The average Self-esteem fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Well-being, Motivation, Quality of life, with strongest over-indexing on Well-being (2.31× the country average). Demographically, the Self-esteem audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Self-esteem fans

Demographic split for Self-esteem audience in United States
MetricValue
Female68.7%
Male31.3%
Average age42.2
Estimated audience size25,652,290

Audience persona

The typical Self-esteem fan in United States is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Well-being.

Top regions in United States

Top regions ranked by reach for Self-esteem in United States
RegionReachAffinity
California3,884,8841.38×
Texas2,895,9121.31×
Florida1,641,1820.95×
New York1,439,9751×
North Carolina1,022,1161.32×
Georgia1,006,5861.27×
Illinois967,9881.13×
Pennsylvania893,9721.03×
Ohio756,2050.96×
Virginia732,4901.17×
New Jersey730,3391.12×
Michigan651,4570.97×
Indiana568,4601.21×
Washington546,9271.06×
Arizona536,6671.02×
Maryland514,4541.17×
Massachusetts464,1400.92×
Tennessee462,6460.9×
Missouri430,3901.04×
Alabama393,6141.1×
Louisiana384,8731.16×
South Carolina380,3620.99×
Minnesota360,8800.98×
Wisconsin349,1940.9×
Kentucky337,9901.05×
Colorado331,2690.82×
Oklahoma283,9581×
Arkansas280,2981.33×
Oregon280,2290.95×
Nevada252,5781.02×
Connecticut251,9440.98×
Mississippi246,0291.16×
Utah237,5231.03×
Kansas222,5341.1×
Iowa183,3170.87×
Nebraska149,1341.16×
Idaho142,4361.11×
New Mexico138,1241.07×
Hawaii128,1941.16×
West Virginia93,0560.78×
New Hampshire68,2720.68×
Maine66,5610.72×
Rhode Island62,2060.76×
Washington, District of Columbia59,4590.77×
Delaware56,0100.79×
South Dakota55,0930.93×
Montana53,5980.75×
Alaska48,3400.88×
North Dakota47,6030.9×
Vermont26,6010.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Self-esteem audience
BrandAffinityCategory
Well-being2.31×Health
Motivation1.94×Business & Career
Quality of life1.78×Health
Personal development1.56×Business & Career
FIFA World Cup1.58×Sports
Macy's1.5×Shopping
Self-awareness2.29×Health
Self care1.69×Health
Self-knowledge (psychology)3.13×Health
Emotional intelligence3.55×Health
Self-love1.81×Health
Personal care1.54×Health
Meditation1.55×Health
Healthy habits1.75×Health
Fashion Nova1.6×Shopping
Bad Bunny1.81×Music & Radio
Self-help1.79×Health
Men's Fitness1.54×Sports
Anthropologie1.71×Shopping
Hygiene1.59×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Self-esteem audience
TraitClusterScore
MindfulnessBALANCE1.55
SustainabilityBALANCE1.34
ExtroversionTHRILL1.32
LGBTQ+ IdentityOPEN1.29
Healthy LifestyleBALANCE1.24
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Self-esteem
CountryShare
United States17.9%
Brazil12.6%
Italy5.3%

See Self-esteem audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Self-esteem have in United States?

Self-esteem has an estimated audience of 25,652,290 people in United States, concentrated in California and Texas.

What is the gender split and age of Self-esteem fans?

68.7% of Self-esteem fans are female, 31.3% are male, with an average age of 42.2 years.

Which brands do Self-esteem fans like most?

Self-esteem fans show strongest brand affinity for Well-being (2.31×), Motivation (1.94×), and Quality of life (1.78×) over the country average.

Where do Self-esteem fans live in United States?

Self-esteem fans in United States are most concentrated in California (reach 3,884,884), Texas (reach 2,895,912), and Florida (reach 1,641,182). These three regions account for the largest share of the active audience.

What other brands do Self-esteem fans also like?

Beyond Self-esteem itself, the audience over-indexes on Motivation (1.94×), Quality of life (1.78×), Personal development (1.56×), and FIFA World Cup (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.