Rascasse Audience Intelligence

Self-esteem Audience in United States

A data profile of the people who buy, follow and care about Self-esteem in United States — modelled from more than twelve digital signal sources. Self-esteem has an estimated audience of 25,652,290 people in United States.

#811among Topic in United States#44in Health

The average Self-esteem fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Well-being, Motivation, Quality of life, with strongest over-indexing on Well-being (2.31× the country average).

Demographically, the Self-esteem audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Self-esteem fan in United States is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Well-being.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-esteem profile in United States.

Audience size
25.7M
in United States
Gender
68.7%♀
31.3% male
Age
42.2
average years
Country rank
#1190
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-esteem fans

68.7% are female, 31.3% are male, average age 42.2.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Self-esteem audience in United States
MetricValue
Female68.7%
Male31.3%
Average age42.2
Estimated audience size25,652,290
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Self-esteem audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Self-esteem audience comes from United States.

Worldwide audience distribution share by country for Self-esteem
CountryShare
United States17.9%
Brazil12.6%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-esteem audience in United States is strongest.

Fig. 05

Top regions by affinity

Self-esteem fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~300K1.38×
02California~3.5M1.27×
03Texas~2.5M1.24×
04North Carolina~900K1.21×
05Georgia~900K1.18×
06Indiana~600K1.18×
07Hawaii~100K1.17×
08Kansas~200K1.16×
09Idaho~100K1.16×
10Maryland~500K1.15×
11Mississippi~200K1.15×
12Nebraska~100K1.15×
13New Mexico~100K1.13×
14Louisiana~400K1.12×
15Virginia~700K1.11×
16Alabama~400K1.07×
17Kentucky~300K1.06×
18Utah~200K1.06×
19Illinois~900K1.05×
20New Jersey~700K1.05×
21Pennsylvania~900K1.03×
22Alaska~60K1.01×
23Missouri~400K1.00×
24Arizona~500K0.98×
25Washington~500K0.98×
26Connecticut~300K0.98×
27South Dakota~60K0.98×
28Oklahoma~300K0.97×
29Michigan~600K0.96×
30South Carolina~400K0.96×
31New York~1.5M0.95×
32Nevada~200K0.95×
33Ohio~700K0.94×
34Minnesota~300K0.94×
35Delaware~70K0.94×
36North Dakota~50K0.94×
37Florida~1.5M0.91×
38Iowa~200K0.91×
39Tennessee~500K0.90×
40Massachusetts~500K0.90×
41Wisconsin~300K0.90×
42Oregon~300K0.90×
43West Virginia~100K0.89×
44Rhode Island~70K0.87×
45Montana~60K0.87×
46Colorado~300K0.83×
47New Hampshire~80K0.83×
48Washington, District of Columbia~60K0.82×
49Vermont~40K0.82×
50Maine~70K0.81×
Fig. 06

Affinity by region

Affinity by region — Self-esteem, United States
0.81×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-esteem audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-esteem audience
#·InterestCategoryAffinity×
01Emotional intelligenceHealth3.55×
02Self-knowledge (psychology)Health3.13×
03Well-beingHealth2.31×
04Self-awarenessHealth2.29×
05MotivationBusiness & Career1.94×
06Self-loveHealth1.81×
07Bad BunnyMusic & Radio1.81×
08Self-helpHealth1.79×
09Quality of lifeHealth1.78×
10Healthy habitsHealth1.75×
11AnthropologieShopping1.71×
12Self careHealth1.69×
13Psychology TodayHealth1.63×
14Fashion NovaShopping1.60×
15FIFA World CupSports1.58×
16Personal developmentBusiness & Career1.56×
17MeditationHealth1.55×
18Personal careHealth1.54×
19Men's FitnessSports1.54×
20Macy'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-esteem audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self-esteem audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.55×
Luxury OrientationPREMIUM1.28×
Sports ActivityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self-esteem audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.91×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self-esteem have in United States?

Self-esteem has an estimated audience of 25,652,290 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Self-esteem fans?

68.7% of Self-esteem fans are female, 31.3% are male, with an average age of 42.2 years.

03

Which brands do Self-esteem fans like most?

Self-esteem fans show strongest brand affinity for Well-being (2.31×), Motivation (1.94×), and Quality of life (1.78×) over the country average.

04

Where do Self-esteem fans live in United States?

Self-esteem fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Self-esteem fans also like?

Beyond Self-esteem itself, the audience over-indexes on Motivation (1.94×), Quality of life (1.78×), FIFA World Cup (1.58×), and Personal development (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Self-esteem audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-esteem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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