Rascasse Audience Intelligence

Self care Audience in United States

Name: Self care — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Self care in United States — modelled from more than twelve digital signal sources. Self care has an estimated audience of 47,385,025 people in United States.

#316among Topic in United States #10in Health

The average Self care fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Family, Cosmetics, Physical fitness, with strongest over-indexing on Family (1.52× the country average).

Demographically, the Self care audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Self care fan in United States is more female, around 42.7 years old, with strong Creativity tendencies and a notable affinity for Family.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self care profile in United States.

Audience size

47.4M

in United States

Gender

65.7%♀

34.3% male

Age

42.7

average years

Country rank

#437

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Self care fans

65.7% are female, 34.3% are male, average age 42.7.

Fig. 02

Gender split

65.7%

Female

34.3%

Male

Demographic split for Self care audience in United States
Metric	Value
Female	65.7%
Male	34.3%
Average age	42.7
Estimated audience size	47,385,025

Fig. 03

Age distribution

Age distribution of the Self care audience in United States
Age bracket	Share	%
16-19		13%
20-29		17%
30-39		19%
40-49		23%
50+		28%

Fig. 04

Worldwide distribution

26.3%

of the worldwide Self care audience comes from United States.

Worldwide audience distribution share by country for Self care
Country	Share
United States	26.3%
United Kingdom	5.6%
India	4.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self care audience in United States is strongest.

Fig. 05

Top regions by affinity

Self care fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~300K	1.25×
02	California	~6M	1.17×
03	Connecticut	~500K	1.15×
04	Maryland	~900K	1.13×
05	Louisiana	~700K	1.11×
06	Alaska	~100K	1.10×
07	Georgia	~1.5M	1.08×
08	Washington, District of Columbia	~200K	1.08×
09	Oregon	~600K	1.06×
10	Delaware	~100K	1.06×
11	North Carolina	~1.5M	1.05×
12	Arizona	~1M	1.05×
13	Nevada	~500K	1.05×
14	Utah	~400K	1.05×
15	Nebraska	~200K	1.05×
16	Texas	~4M	1.04×
17	New York	~2.5M	1.04×
18	Illinois	~1.5M	1.04×
19	Minnesota	~700K	1.03×
20	Washington	~1M	1.02×
21	Massachusetts	~1M	1.02×
22	Ohio	~1.5M	1.01×
23	Virginia	~1M	1.01×
24	Mississippi	~400K	1.01×
25	New Mexico	~200K	1.01×
26	Maine	~200K	1.01×
27	Pennsylvania	~1.5M	1.00×
28	New Jersey	~1M	1.00×
29	Missouri	~800K	0.99×
30	Colorado	~700K	0.99×
31	Alabama	~700K	0.99×
32	Wisconsin	~700K	0.98×
33	South Carolina	~700K	0.98×
34	Rhode Island	~100K	0.98×
35	Vermont	~80K	0.98×
36	Indiana	~800K	0.97×
37	Kentucky	~600K	0.97×
38	Arkansas	~400K	0.97×
39	Kansas	~400K	0.97×
40	North Dakota	~90K	0.96×
41	Idaho	~200K	0.95×
42	South Dakota	~100K	0.95×
43	Oklahoma	~500K	0.93×
44	New Hampshire	~200K	0.93×
45	Tennessee	~900K	0.91×
46	Iowa	~400K	0.91×
47	Michigan	~1M	0.90×
48	Montana	~100K	0.86×
49	Florida	~2.5M	0.85×
50	West Virginia	~200K	0.85×

Affinity by region — Self care, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self care audience
#	Interest	Category	×
01	Dollar Tree	Shopping	1.84×
02	Quality of life	Health	1.77×
03	Dollar General	Shopping	1.76×
04	Kohl's	Shopping	1.72×
05	Skin	Beauty & Wellness	1.72×
06	Target Corporation	Shopping	1.69×
07	Cosmetics	Beauty & Wellness	1.64×
08	Happiness	Health	1.63×
09	Health care	Business & Career	1.61×
10	Medicine	Business & Career	1.60×
11	Woman	Kids & Family	1.58×
12	Psychology	Business & Career	1.57×
13	Pinterest	Internet & Social Media	1.57×
14	Walmart	Shopping	1.55×
15	Hair products	Beauty & Wellness	1.55×
16	Family	Kids & Family	1.52×
17	Physical fitness	Sports	1.52×
18	Recipes	Food & Beverages	1.52×
19	Motherhood	Kids & Family	1.52×
20	Books	Literature	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Self care audience · What stands out
Trait	Cluster	Score
Creativity	OPEN	1.40×
Price Sensitivity	PREMIUM	1.40×
Community Orientation	OPEN	1.38×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Self care audience · Rather not
Trait	Cluster	Score
Urban Lifestyle	OPEN	1.00×
Spirituality	BALANCE	1.01×
Luxury Orientation	PREMIUM	1.04×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Self care have in United States?

Self care has an estimated audience of 47,385,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Self care fans?

65.7% of Self care fans are female, 34.3% are male, with an average age of 42.7 years.

Which brands do Self care fans like most?

Self care fans show strongest brand affinity for Family (1.52×), Cosmetics (1.64×), and Physical fitness (1.52×) over the country average.

Where do Self care fans live in United States?

Self care fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

What other brands do Self care fans also like?

Beyond Self care itself, the audience over-indexes on Cosmetics (1.64×), Physical fitness (1.52×), Happiness (1.63×), and Woman (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See Self care audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Self care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →