Self care Audience in United States

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Self care has an estimated audience of 47,385,025 people in United States. 65.7% are female, 34.3% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: Family, Cosmetics, Physical fitness, Happiness, Woman.

The average Self care fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Family, Cosmetics, Physical fitness, with strongest over-indexing on Family (1.52× the country average). Demographically, the Self care audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Self care fans

Demographic split for Self care audience in United States
MetricValue
Female65.7%
Male34.3%
Average age42.7
Estimated audience size47,385,025

Audience persona

The typical Self care fan in United States is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Family.

Top regions in United States

Top regions ranked by reach for Self care in United States
RegionReachAffinity
California6,234,6501.2×
Texas4,383,0821.08×
New York3,000,4321.13×
Florida2,907,6540.91×
Georgia1,665,2971.14×
Illinois1,657,9821.05×
Pennsylvania1,647,5521.03×
North Carolina1,551,8591.09×
Ohio1,437,1010.98×
New Jersey1,241,5291.03×
Virginia1,176,6601.02×
Michigan1,128,3010.91×
Arizona1,044,6011.08×
Washington1,010,5041.06×
Massachusetts1,006,6811.08×
Maryland946,1101.16×
Tennessee892,8960.94×
Indiana860,8220.99×
Missouri782,6361.02×
Colorado768,8601.03×
Wisconsin707,9210.99×
Minnesota698,0681.03×
South Carolina691,1740.97×
Alabama689,4351.04×
Louisiana687,1831.12×
Oregon569,8501.05×
Kentucky565,6490.95×
Connecticut559,1211.18×
Oklahoma495,8250.94×
Nevada463,1281.01×
Utah445,3621.05×
Mississippi373,6420.96×
Kansas359,0670.96×
Arkansas356,9470.91×
Iowa331,6160.85×
Hawaii259,0591.27×
New Mexico224,6840.95×
Nebraska218,1930.92×
Idaho216,5610.91×
West Virginia177,4690.8×
Maine173,8741.02×
New Hampshire171,4700.92×
Washington, District of Columbia169,0151.19×
Rhode Island147,0840.98×
Delaware130,2131×
Alaska105,4171.04×
Montana100,1670.76×
South Dakota88,8910.81×
North Dakota84,7840.87×
Vermont76,8790.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Self care audience
BrandAffinityCategory
Family1.52×Kids & Family
Cosmetics1.64×Beauty & Wellness
Physical fitness1.52×Sports
Happiness1.63×Health
Woman1.58×Kids & Family
Recipes1.52×Food & Beverages
Medicine1.6×Business & Career
Target Corporation1.69×Shopping
Walmart1.55×Shopping
Quality of life1.77×Health
Psychology1.57×Business & Career
Pinterest1.57×Internet & Social Media
Health care1.61×Business & Career
Motherhood1.52×Kids & Family
Books1.51×Literature
Kohl's1.72×Shopping
Hair products1.55×Beauty & Wellness
Skin1.72×Beauty & Wellness
Dollar Tree1.84×Shopping
Dollar General1.76×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Self care audience
TraitClusterScore
MindfulnessBALANCE2.51
LGBTQ+ IdentityOPEN1.87
SustainabilityBALANCE1.76
Design AffinityPREMIUM1.67
DIY MentalityTHRILL1.47
Early Adopter MentalityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Self care
CountryShare
United States26.3%
United Kingdom5.6%
India4.2%

See Self care audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Self care have in United States?

Self care has an estimated audience of 47,385,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Self care fans?

65.7% of Self care fans are female, 34.3% are male, with an average age of 42.7 years.

Which brands do Self care fans like most?

Self care fans show strongest brand affinity for Family (1.52×), Cosmetics (1.64×), and Physical fitness (1.52×) over the country average.

Where do Self care fans live in United States?

Self care fans in United States are most concentrated in California (reach 6,234,650), Texas (reach 4,383,082), and New York (reach 3,000,432). These three regions account for the largest share of the active audience.

What other brands do Self care fans also like?

Beyond Self care itself, the audience over-indexes on Cosmetics (1.64×), Physical fitness (1.52×), Happiness (1.63×), and Woman (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Self care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.