Rascasse Audience Intelligence

Physical fitness Audience in United States

A data profile of the people who buy, follow and care about Physical fitness in United States — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 120,545,531 people in United States.

#30among Lifestyle cluster in United States#38among Topic in United States#8in Sports

The average Physical fitness fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair Extensions, Healthy habits, Men's Fitness, with strongest over-indexing on Hair Extensions (1.96× the country average).

Demographically, the Physical fitness audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Physical fitness fan in United States is balanced, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for Hair Extensions.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Physical fitness profile in United States.

Audience size
120.5M
in United States
Gender
53.5%♀
46.5% male
Age
40.7
average years
Country rank
#51
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical fitness fans

53.5% are female, 46.5% are male, average age 40.7.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Physical fitness audience in United States
MetricValue
Female53.5%
Male46.5%
Average age40.7
Estimated audience size120,545,531
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Physical fitness audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Physical fitness audience comes from United States.

Worldwide audience distribution share by country for Physical fitness
CountryShare
United States20.0%
Italy5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Physical fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Physical fitness fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~3M2.01×
02Minnesota~2.5M1.55×
03Virginia~4M1.38×
04Indiana~3M1.35×
05North Carolina~4.5M1.20×
06Louisiana~2M1.15×
07Ohio~4M1.11×
08Mississippi~1M1.10×
09Hawaii~600K1.09×
10Texas~11M1.07×
11Maryland~2M1.07×
12Alaska~300K1.07×
13Georgia~4M1.05×
14North Dakota~300K1.05×
15Tennessee~2.5M1.03×
16Alabama~1.5M1.03×
17Missouri~2M1.02×
18Kentucky~1.5M1.01×
19New Mexico~600K1.01×
20Arkansas~1M1.00×
21South Dakota~300K0.99×
22Pennsylvania~4M0.98×
23Montana~300K0.98×
24California~13M0.97×
25South Carolina~2M0.97×
26Idaho~600K0.97×
27Rhode Island~400K0.97×
28Vermont~200K0.97×
29Iowa~1M0.96×
30Delaware~300K0.96×
31Michigan~3M0.95×
32Kansas~900K0.95×
33Nebraska~600K0.95×
34West Virginia~500K0.95×
35New Hampshire~400K0.95×
36Arizona~2.5M0.93×
37Connecticut~1M0.92×
38Utah~1M0.92×
39Maine~400K0.92×
40Washington, District of Columbia~300K0.91×
41Wisconsin~1.5M0.90×
42Florida~7M0.89×
43Oklahoma~1M0.89×
44New Jersey~2.5M0.88×
45Nevada~1M0.88×
46Colorado~1.5M0.86×
47Illinois~3.5M0.84×
48Washington~2M0.80×
49Massachusetts~2M0.78×
50New York~5M0.76×
Fig. 06

Affinity by region

Affinity by region — Physical fitness, United States
0.76×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Physical fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Physical fitness audience
#·InterestCategoryAffinity×
01CalisthenicsSports2.45×
02BarbellSports2.41×
03HarmonicaMusic & Radio2.09×
04Love & Hip Hop: AtlantaMovies & TV2.08×
05Crunch FitnessSports1.97×
06Hair ExtensionsBeauty & Wellness1.96×
07Natural bodybuildingSports1.90×
08MLB.comSports1.87×
09The Open ChampionshipSports1.82×
10LA FitnessSports1.77×
11Healthy habitsHealth1.75×
12Health And BeautyBeauty & Wellness1.71×
13Men's FitnessSports1.67×
14Bodybuilding & FitnessSports1.64×
15AritziaFashion & Accessoires1.61×
16Natural skin careBeauty & Wellness1.59×
17BodybuildingSports1.58×
18PacSunFashion & Accessoires1.56×
19Long hairBeauty & Wellness1.52×
20Muscle & FitnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Physical fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Physical fitness audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.22×
Early Adopter MentalityPOWER1.06×
Luxury OrientationPREMIUM1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Physical fitness audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
PatriotismCONSERVATISM0.76×
TravellingTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Physical fitness have in United States?

Physical fitness has an estimated audience of 120,545,531 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Physical fitness fans?

53.5% of Physical fitness fans are female, 46.5% are male, with an average age of 40.7 years.

03

Which brands do Physical fitness fans like most?

Physical fitness fans show strongest brand affinity for Hair Extensions (1.96×), Healthy habits (1.75×), and Men's Fitness (1.67×) over the country average.

04

Where do Physical fitness fans live in United States?

Physical fitness fans in United States are most concentrated in California (reach ~13M), Texas (reach ~11M), and Florida (reach ~7M). These three regions account for the largest share of the active audience.

05

What other brands do Physical fitness fans also like?

Beyond Physical fitness itself, the audience over-indexes on Healthy habits (1.75×), Men's Fitness (1.67×), LA Fitness (1.77×), and Barbell (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Physical fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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