Physical fitness Audience in United States

Physical fitness logo

Physical fitness has an estimated audience of 120,545,531 people in United States. 53.5% are female, 46.5% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Hair Extensions, Healthy habits, Men's Fitness, LA Fitness, Barbell.

The average Physical fitness fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair Extensions, Healthy habits, Men's Fitness, with strongest over-indexing on Hair Extensions (1.96× the country average). Demographically, the Physical fitness audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Physical fitness fans

Demographic split for Physical fitness audience in United States
MetricValue
Female53.5%
Male46.5%
Average age40.7
Estimated audience size120,545,531

Audience persona

The typical Physical fitness fan in United States is balanced, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Physical fitness in United States
RegionReachAffinity
California14,110,5311.06×
Texas12,925,7631.25×
Florida7,076,0080.87×
New York5,407,2220.8×
North Carolina5,164,2761.42×
Virginia4,620,8601.57×
Georgia4,070,2871.1×
Pennsylvania3,819,3160.94×
Illinois3,344,7340.83×
Ohio3,211,9070.86×
Michigan3,165,5551×
Indiana3,157,1981.43×
Oregon2,880,0002.35×
Tennessee2,739,6311.13×
Minnesota2,671,6291.55×
New Jersey2,626,3970.86×
Maryland2,245,5891.08×
Arizona2,147,0220.87×
Kentucky2,131,3101.41×
Missouri2,120,2621.09×
Louisiana1,786,4601.15×
Alabama1,775,4441.05×
Washington1,687,3620.7×
Massachusetts1,597,7440.67×
South Carolina1,584,7100.87×
Colorado1,528,0310.8×
Wisconsin1,373,5930.76×
Connecticut1,185,5740.98×
Mississippi1,117,9211.13×
Oklahoma1,050,0020.78×
Utah1,037,8890.96×
Arkansas1,006,5641.01×
Nevada957,8500.82×
Iowa940,4960.95×
Hawaii913,1441.76×
Kansas783,3260.82×
New Mexico520,5190.86×
Idaho518,2580.86×
Nebraska483,0010.8×
West Virginia436,5040.78×
Alaska311,1411.21×
New Hampshire308,2820.65×
Rhode Island307,6060.8×
Delaware302,1290.91×
Montana271,2340.81×
Washington, District of Columbia250,2280.69×
Maine247,9200.57×
North Dakota239,8150.97×
South Dakota214,1740.77×
Wyoming171,5090.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Physical fitness audience
BrandAffinityCategory
Hair Extensions1.96×Beauty & Wellness
Healthy habits1.75×Health
Men's Fitness1.67×Sports
LA Fitness1.77×Sports
Barbell2.41×Sports
Health And Beauty1.71×Beauty & Wellness
Natural skin care1.59×Beauty & Wellness
Muscle & Fitness1.51×Sports
MLB.com1.87×Sports
Long hair1.52×Beauty & Wellness
The Open Championship1.82×Sports
Harmonica2.09×Music & Radio
Natural bodybuilding1.9×Sports
Bodybuilding1.58×Sports
Crunch Fitness1.97×Sports
Love & Hip Hop: Atlanta2.08×Movies & TV
Bodybuilding & Fitness1.64×Sports
Aritzia1.61×Fashion & Accessoires
Calisthenics2.45×Sports
PacSun1.56×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Physical fitness audience
TraitClusterScore
ExtroversionTHRILL1.15
IndulgenceJOY1.08
Family OrientationCONSERVATISM1.05
Social Media UsageJOY1.04
Price SensitivityPREMIUM1.04
Healthy LifestyleBALANCE1.01

Worldwide distribution

Worldwide audience distribution share by country for Physical fitness
CountryShare
United States20.0%
Italy5.0%
United Kingdom4.7%

See Physical fitness audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Physical fitness have in United States?

Physical fitness has an estimated audience of 120,545,531 people in United States, concentrated in California and Texas.

What is the gender split and age of Physical fitness fans?

53.5% of Physical fitness fans are female, 46.5% are male, with an average age of 40.7 years.

Which brands do Physical fitness fans like most?

Physical fitness fans show strongest brand affinity for Hair Extensions (1.96×), Healthy habits (1.75×), and Men's Fitness (1.67×) over the country average.

Where do Physical fitness fans live in United States?

Physical fitness fans in United States are most concentrated in California (reach 14,110,531), Texas (reach 12,925,763), and Florida (reach 7,076,008). These three regions account for the largest share of the active audience.

What other brands do Physical fitness fans also like?

Beyond Physical fitness itself, the audience over-indexes on Healthy habits (1.75×), Men's Fitness (1.67×), LA Fitness (1.77×), and Barbell (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.