Physical fitness Audience in Mexico
Physical fitness has an estimated audience of 12,511,670 people in Mexico. 51.2% are female, 48.8% are male, average age 34.3.
Demographically, the Physical fitness audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical fitness fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 34.3 |
| Estimated audience size | 12,511,670 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.37 |
| Quality Awareness | PREMIUM | 2.1 |
| Luxury Orientation | PREMIUM | 2.04 |
| Family Orientation | CONSERVATISM | 1.99 |
| Price Sensitivity | PREMIUM | 1.81 |
| DIY Mentality | THRILL | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
See Physical fitness audiences in other countries
- Physical fitness — Germany
- Physical fitness — United States
- Physical fitness — United Kingdom
- Physical fitness — France
- Physical fitness — Italy
- Physical fitness — Spain
- Physical fitness — Brazil
- Physical fitness — Japan
- Physical fitness — South Korea
- Physical fitness — India
- Physical fitness — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.