Rascasse Audience Intelligence

Physical fitness Audience in Mexico

A data profile of the people who buy, follow and care about Physical fitness in Mexico — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 12,511,670 people in Mexico.

Physical fitness has an estimated audience of 12,511,670 people in Mexico. 51.2% are female, 48.8% are male, average age 34.3.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Physical fitness profile in Mexico.

Audience size
12.5M
in Mexico
Gender
51.2%
48.8% male
Age
34.3
average years
Country rank
#62
Topic in Mexico
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical fitness fans

51.2% are female, 48.8% are male, average age 34.3.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Physical fitness audience in Mexico
MetricValue
Female51.2%
Male48.8%
Average age34.3
Estimated audience size12,511,670
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Physical fitness audience in Mexico
Age bracketShare%
16-1931%
20-2922%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Physical fitness audience comes from Mexico.

Worldwide audience distribution share by country for Physical fitness
CountryShare
United States20.0%
Italy5.0%
United Kingdom4.7%
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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