Rascasse Audience Intelligence

Physical fitness Audience in Brazil

A data profile of the people who buy, follow and care about Physical fitness in Brazil — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 23,243,279 people in Brazil.

#40among Lifestyle cluster in Brazil#63among Topic in Brazil#20in Sports

The average Physical fitness fan in Brazil is 40.6 years old, more female, and lives primarily in Rio Grande do Sul.

The audience is concentrated in Rio Grande do Sul, São Paulo, Minas Gerais.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Physical fitness profile in Brazil.

Audience size
23.2M
in Brazil
Gender
62.2%♀
37.8% male
Age
40.6
average years
Country rank
#108
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical fitness fans

62.2% are female, 37.8% are male, average age 40.6.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Physical fitness audience in Brazil
MetricValue
Female62.2%
Male37.8%
Average age40.6
Estimated audience size23,243,279
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Physical fitness audience in Brazil
Age bracketShare%
16-1914%
20-2921%
30-3922%
40-4922%
50+22%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Physical fitness audience comes from Brazil.

Worldwide audience distribution share by country for Physical fitness
CountryShare
United States20.0%
Italy5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Physical fitness audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Physical fitness fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio Grande do Sul~5M3.74×
02Mato Grosso~1M2.25×
03Santa Catarina~1M1.05×
04Sergipe~200K1.02×
05Rondônia~200K1.02×
06Amapá~80K1.02×
07Mato Grosso do Sul~300K1.01×
08Tocantins~200K1.00×
09Acre~80K1.00×
10Roraima~70K1.00×
11Piauí~300K0.99×
12Goiás~900K0.98×
13Rio Grande do Norte~400K0.98×
14Alagoas~300K0.98×
15Minas Gerais~2.5M0.96×
16Paraíba~400K0.96×
17Amazonas~400K0.96×
18Maranhão~600K0.95×
19Espírito Santo~500K0.94×
20Federal District~400K0.94×
21Pará~700K0.93×
22Pernambuco~1M0.92×
23Ceará~900K0.91×
24Bahia~1.5M0.88×
25Paraná~1M0.85×
26São Paulo~5M0.84×
27Rio de Janeiro~2M0.82×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Physical fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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