Physical fitness Audience in Brazil
Physical fitness has an estimated audience of 23,243,279 people in Brazil. 62.2% are female, 37.8% are male, average age 40.6. Top regions: Rio Grande do Sul, São Paulo, Minas Gerais.
The average Physical fitness fan in Brazil is 40.6 years old, more female, and lives primarily in Rio Grande do Sul. The audience is concentrated in Rio Grande do Sul, São Paulo, Minas Gerais. Demographically, the Physical fitness audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical fitness fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.6 |
| Estimated audience size | 23,243,279 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Rio Grande do Sul | 6,276,921 | 4.58× |
| São Paulo | 4,722,605 | 0.78× |
| Minas Gerais | 2,236,317 | 0.93× |
| Mato Grosso | 1,651,554 | 3.79× |
| Santa Catarina | 1,187,207 | 1.11× |
| Goiás | 838,810 | 0.94× |
| Paraná | 752,240 | 0.53× |
| Rio de Janeiro | 523,337 | 0.24× |
| Bahia | 515,652 | 0.34× |
| Mato Grosso do Sul | 358,139 | 1.06× |
| Ceará | 324,364 | 0.32× |
| Pernambuco | 314,802 | 0.3× |
| Rio Grande do Norte | 304,883 | 0.79× |
| Sergipe | 291,796 | 1.21× |
| Pará | 288,691 | 0.38× |
| Paraíba | 281,552 | 0.6× |
| Piauí | 278,467 | 0.86× |
| Alagoas | 256,438 | 0.76× |
| Maranhão | 251,007 | 0.43× |
| Rondônia | 237,740 | 1.23× |
| Amazonas | 201,030 | 0.5× |
| Espírito Santo | 198,701 | 0.41× |
| Federal District | 184,262 | 0.48× |
| Tocantins | 146,116 | 0.95× |
| Amapá | 123,424 | 1.5× |
| Acre | 74,208 | 0.92× |
| Roraima | 71,334 | 1.09× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2 |
| Need for Security | CONSERVATISM | 2 |
| Creativity | OPEN | 1.99 |
| Luxury Orientation | PREMIUM | 1.69 |
| Family Orientation | CONSERVATISM | 1.66 |
| Design Affinity | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
See Physical fitness audiences in other countries
- Physical fitness — Germany
- Physical fitness — United States
- Physical fitness — United Kingdom
- Physical fitness — France
- Physical fitness — Italy
- Physical fitness — Spain
- Physical fitness — Japan
- Physical fitness — South Korea
- Physical fitness — India
- Physical fitness — Canada
- Physical fitness — Mexico
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.