A data profile of the people who buy, follow and care about Physical fitness in United Kingdom — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 28,421,929 people in United Kingdom.
The average Physical fitness fan in United Kingdom is 43.6 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Wales, Greater London.
Top brand affinities include NHL (video game series), American Fertility Association, Remedial massage, with strongest over-indexing on NHL (video game series) (1.61× the country average).
Demographically, the Physical fitness audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sports Activity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 12 regions tracked by Rascasse.
The typical Physical fitness fan in United Kingdom is more female, around 43.6 years old, with strong Sports Activity tendencies and a notable affinity for NHL (video game series).
The key figures that characterise the Physical fitness profile in United Kingdom.
56.9% are female, 43.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.6 |
| Estimated audience size | 28,421,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Physical fitness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Physical fitness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~3M | 2.88× | |
| 02 | Northern Ireland | ~1M | 1.13× | |
| 03 | Scotland | ~2.5M | 0.94× | |
| 04 | North East | ~1M | 0.93× | |
| 05 | South West | ~2M | 0.89× | |
| 06 | East Midlands | ~1.5M | 0.86× | |
| 07 | North West | ~2.5M | 0.81× | |
| 08 | South East | ~3M | 0.79× | |
| 09 | East of England | ~2M | 0.78× | |
| 10 | Greater London | ~2.5M | 0.73× | |
| 11 | Yorkshire and the Humber | ~1.5M | 0.73× | |
| 12 | West Midlands | ~900K | 0.71× |
The strongest cross-interests of the Physical fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Fertility Association | Business & Career | 2.29× | ||
| 02 | Losing Weight: The Emotional Roller Coaster | Literature | 2.20× | ||
| 03 | Mobility Wod | Person | 2.17× | ||
| 04 | Indian Bodybuilding | NGO / Political Party | 2.07× | ||
| 05 | Remedial massage | Health | 2.00× | ||
| 06 | Victorious Fitness Supplements | Shopping | 1.85× | ||
| 07 | The Diabetes Awareness Ribbon | Health | 1.81× | ||
| 08 | Complete Nutrition | Health | 1.68× | ||
| 09 | PCOS Challenge | Health | 1.66× | ||
| 10 | PCOS support group | Health | 1.62× | ||
| 11 | NHL (video game series) | Games | 1.61× | ||
| 12 | The Endometriosis Foundation of America | Health | 1.61× | ||
| 13 | CrossFit Journal | Sports | 1.57× | ||
| 14 | Beyond Diet | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.93× | |
| DIY Mentality | THRILL | 0.86× | |
| Social Media Usage | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.70× | |
| Design Affinity | PREMIUM | 0.72× | |
| Indulgence | JOY | 0.74× |
Physical fitness has an estimated audience of 28,421,929 people in United Kingdom, concentrated in South East and Wales.
56.9% of Physical fitness fans are female, 43.1% are male, with an average age of 43.6 years.
Physical fitness fans show strongest brand affinity for NHL (video game series) (1.61×), American Fertility Association (2.29×), and Remedial massage (2×) over the country average.
Physical fitness fans in United Kingdom are most concentrated in South East (reach ~3M), Wales (reach ~3M), and Greater London (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Physical fitness itself, the audience over-indexes on American Fertility Association (2.29×), Remedial massage (2×), Complete Nutrition (1.68×), and PCOS support group (1.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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