Physical fitness Audience in United Kingdom
Physical fitness has an estimated audience of 28,421,929 people in United Kingdom. 56.9% are female, 43.1% are male, average age 43.6. Top regions: Wales, South East, Greater London. Top brand affinities: NHL (video game series), American Fertility Association, Remedial massage, Complete Nutrition, Indian Bodybuilding.
The average Physical fitness fan in United Kingdom is 43.6 years old, more female, and lives primarily in Wales. The audience is concentrated in Wales, South East, Greater London. Top brand affinities include NHL (video game series), American Fertility Association, Remedial massage, with strongest over-indexing on NHL (video game series) (1.61× the country average). Demographically, the Physical fitness audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 12 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical fitness fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.6 |
| Estimated audience size | 28,421,929 |
Audience persona
The typical Physical fitness fan in United Kingdom is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for NHL (video game series).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Wales | 2,925,000 | 3.71× |
| South East | 2,676,680 | 0.7× |
| Greater London | 2,432,359 | 0.66× |
| Scotland | 2,267,687 | 0.89× |
| North West | 2,076,991 | 0.68× |
| South West | 1,849,884 | 0.79× |
| East of England | 1,582,595 | 0.61× |
| East Midlands | 1,400,004 | 0.7× |
| Northern Ireland | 1,218,007 | 1.39× |
| Yorkshire and the Humber | 1,123,157 | 0.49× |
| North East | 923,627 | 0.84× |
| West Midlands | 652,824 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NHL (video game series) | 1.61× | Games |
| American Fertility Association | 2.29× | Business & Career |
| Remedial massage | 2× | Health |
| Complete Nutrition | 1.68× | Health |
| Indian Bodybuilding | 2.07× | |
| The Diabetes Awareness Ribbon | 1.81× | Health |
| Mobility Wod | 2.17× | |
| PCOS Challenge | 1.66× | Health |
| CrossFit Journal | 1.57× | Sports |
| Losing Weight: The Emotional Roller Coaster | 2.2× | Literature |
| Beyond Diet | 1.51× | Health |
| PCOS support group | 1.62× | Health |
| The Endometriosis Foundation of America | 1.61× | Health |
| Victorious Fitness Supplements | 1.85× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.44 |
| Indulgence | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.2 |
| Patriotism | CONSERVATISM | 1.16 |
| LGBTQ+ Identity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
See Physical fitness audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Physical fitness have in United Kingdom?
Physical fitness has an estimated audience of 28,421,929 people in United Kingdom, concentrated in Wales and South East.
What is the gender split and age of Physical fitness fans?
56.9% of Physical fitness fans are female, 43.1% are male, with an average age of 43.6 years.
Which brands do Physical fitness fans like most?
Physical fitness fans show strongest brand affinity for NHL (video game series) (1.61×), American Fertility Association (2.29×), and Remedial massage (2×) over the country average.
Where do Physical fitness fans live in United Kingdom?
Physical fitness fans in United Kingdom are most concentrated in Wales (reach 2,925,000), South East (reach 2,676,680), and Greater London (reach 2,432,359). These three regions account for the largest share of the active audience.
What other brands do Physical fitness fans also like?
Beyond Physical fitness itself, the audience over-indexes on American Fertility Association (2.29×), Remedial massage (2×), Complete Nutrition (1.68×), and Indian Bodybuilding (2.07×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.