Rascasse Audience Intelligence

Physical fitness Audience in India

A data profile of the people who buy, follow and care about Physical fitness in India — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 27,146,358 people in India.

#33among Lifestyle cluster in India
#50among Topic in India#13in Sports

The average Physical fitness fan in India is 33.1 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Physical fitness profile in India.

Audience size
27.1M
in India
Gender
25.1%♀
74.9% male
Age
33.1
average years
Country rank
#71
Topic in India
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical fitness fans

25.1% are female, 74.9% are male, average age 33.1.

Fig. 02

Gender split

25.1%
Female
74.9%
Male
Demographic split for Physical fitness audience in India
MetricValue
Female25.1%
Male74.9%
Average age33.1
Estimated audience size27,146,358
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Physical fitness audience in India
Age bracketShare%
16-1930%
20-2930%
30-3919%
40-4912%
50+9%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Physical fitness audience comes from India.

Worldwide audience distribution share by country for Physical fitness
CountryShare
United States20.0%
Italy5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Physical fitness audience in India is strongest.

Fig. 05

Top regions by affinity

Physical fitness fans by region: top regions in India
#RegionReachAffinity×
01Jammu and Kashmir~400K3.00×
02Telangana~500K1.21×
03Punjab (region)~400K1.15×
04Uttarakhand~200K1.14×
05Sikkim~10K1.10×
06Arunachal Pradesh~20K1.07×
07Kerala~400K1.06×
08Manipur~40K1.05×
09Goa~30K1.04×
10Tripura~40K1.00×
11Meghalaya~30K0.99×
12Mizoram~20K0.99×
13Nagaland~20K0.98×
14Maharashtra~1.5M0.94×
15Himachal Pradesh~100K0.93×
16Assam~300K0.91×
17Tamil Nadu~600K0.90×
18Odisha~300K0.88×
19Andhra Pradesh~300K0.87×
20Chhattisgarh~200K0.86×
21Jharkhand~200K0.85×
22West Bengal~700K0.82×
23Karnataka~500K0.81×
24Uttar Pradesh~1M0.77×
25Madhya Pradesh~400K0.77×
26Haryana~300K0.77×
27Bihar~300K0.63×
28Rajasthan~400K0.61×
29Gujarat~400K0.59×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in India

See Physical fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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