A data profile of the people who buy, follow and care about Physical fitness in Austria — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 3,307,965 people in Austria.
The average Physical fitness fan in Austria is 41.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include John Reed, with strongest over-indexing on John Reed (1.53× the country average).
Demographically, the Physical fitness audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 9 regions tracked by Rascasse.
The typical Physical fitness fan in Austria is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for John Reed.
The key figures that characterise the Physical fitness profile in Austria.
54.4% are female, 45.6% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 41.5 |
| Estimated audience size | 3,307,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Physical fitness audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Physical fitness audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~200K | 1.11× | |
| 02 | Tyrol | ~200K | 1.02× | |
| 03 | Carinthia (state) | ~200K | 1.00× | |
| 04 | Burgenland | ~80K | 1.00× | |
| 05 | Lower Austria | ~500K | 0.99× | |
| 06 | Upper Austria | ~400K | 0.99× | |
| 07 | Vorarlberg | ~100K | 0.99× | |
| 08 | Styria | ~400K | 0.97× | |
| 09 | Vienna | ~600K | 0.94× |
The strongest cross-interests of the Physical fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Reed | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Mindfulness | BALANCE | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.30× | |
| Urban Lifestyle | OPEN | 0.69× | |
| Travelling | THRILL | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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